1. What is the role of TripAdvisor APP and its use of GPS technology for digital economy？
Yue Wang

2. About digital economies
is an economy based on e-commerce
network environment.
relies on the Internet and web technology
includes information technology and electronic commerce .

3. What is TripAdvisor?
350
MILLION
(No author, no time)

4. What is TripAdvisor?
320
MILLION
(No author, no time)

5. What is TripAdvisor?
290
MILLION
(No author, no time)

6. What is TripAdvisor?
MILLION
6.2
MILLION
(No author, no time)

7. What is TripAdvisor? 53 128,000+ 200 MILLION
OVER
200 travelers per minute
128,000+
Covering 128,000 destinations worldwide 53
MILLION
5300million traveler’s photo
TripAdvisor is an American travel website company providing reviews of travel-related content.
(No author, no time)

8. TripAdvisor – worldwide
The woeld’s largest travel website
Note: For comparison purposes data above reflects Desktop only

9. The woeld’s largest travel website
europe
-mobile-side data
64.8m
North American
- Web page data
38.6m
North American
- mobile-side data
70.4m
europe
55.6m
Asia-Pacific
34.1m
Middle east&Africa
4.8m
Source: comScore January 2015

10. GPS in Tripadvisor APP
TripAdvisor already offers several apps for the iPhone, iPad, as well as Android, Nokia, and Palm smartphones. .
TripAdvisor hopes its new acquisition of EveryTrail will enrich the quality of travel information consumers may access while on the move.
A mobile website is also accessible through major mobile devices.

11. Users who believe #1 #2
92%
70%
I believe the views of people who know the proposal
Users believe online reviews
Source: Nielsen “Consumer Trust in Online, Social and Mobile Advertising Grows,” April 2012

12. GPS in Tripadvisor APP
The city guides can show you where you are ,plus all the great restaurants and attractions near you.
Help other travelers out by writing a review of places you’ve been.
Learn your surroundings. Read more about each city with background information provided by travel writers and other TripAdvisor users.

13. UGC

14. the Raiders is a private master white paper
With social media
the Raiders is a private master white paper
新媒体
Users rely on social media for information
APP 工具 指南 攻略
The travel guide is the official white paper
The raiders is a private master white paper

15. With Social media
Social media —— the first one of the wechat and blog

16. TripAdvisor app impact of digital purchasing power
TripAdvisor has a far-reaching impact on the Internet population.
on the Internet use crowd
the use of tourism products
the travel product purchase crowd

17. travel cooperation representative

18. Hotel cooperation representative

19. cooperation

20. convergence

21. Gps limitation
320x50 too small
security

22. Reference：
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Daugherty, D., Estin, M.S., and Bright, L.(2013) Exploring consumer motivation for creating user generated content. Journal of interactive advertising, 8(2):16-25
Erdal, I. J. (2007) Researching media convergence and crossmedia news production. Mapping the field. 28(2):51-61
Fotis, J.N.(2015) The use of social media and its impacts on consumer behavior: the context of holiday travel. Bournemouth University.
Haltiwanger, J., Jarmin, R.S.(2000) Measuring the Digital Economy. IN: Brynjolfsson, e. and Kahin, B.(eds.) Understanding the Digital Economy Data, Tools, and Research. 2nd ed.
Jenkins, H. (2004) The cultural logic of media convergence. journal of cultural studies. 7(1):33-34
Negroponte, N.(1995)Bing digital. New York: Alfred
Peng, M., Yang, X.Z., Cheng, P.P.(2015) Progress in Chinese and international tourism crowding research and its implications. Tourism Tribune, 30(3):
Tapscott, D.(1997)The digital economy: Promise and Peril in the Age of Networked Intelligence. New York: McGraw-Hill.

23. Picture reference：
No auther,(2012) the importance of TripAdvisor. Available from: 10 January 2017].
Phua, G.(2011) TripAdvisor acquires every trail. Available from: [Accessed 10 January 2017].
No auther,(2013) TripAdvisor city guides app. Available from: [Accessed 10 January 2017].