1. The Times 100 Business Case Studies
Locating a business to enhance the customer experience

2. Introduction to Enterprise Rent-A-Car
The UK’s largest car rental company
Multinational organisation
7,700 branches worldwide
High standards of customer service
Branch managers take responsibility for local operations
Focused on the needs of customers

3. Location of a business
Factors affecting the location of a business include:
Cost of land/ building
Availability of raw materials
Amenities
Employees
Infrastructure – access to transport links, water supply, broadband etc
Proximity of customer base

4. Costs Setting up a new Enterprise branch generates costs:
Set-up costs, such fitting out the buildings and installing security
Fixed costs, including rent and other overheads such as heating and lighting
Variable costs, e.g. staff salaries or vehicle maintenance - dependent on volume of business

5. Return on investment
Establishing the value of a new branch or location:
Investment appraisal
Payback
Return on capital investment
Break-even analysis

6. Environmental benefits
Enterprise aims to make new branches as environmentally-friendly as possible by:
Using long-life bulbs
Using recycled paper and keeping printing to a minimum
Recycling unwanted furniture
Fitting special window blinds to reduce
energy costs
Switching off all non-essential electrical devices