1. Turnkey 2016 Open Rate Analysis

2. Turnkey Top Tier Open Rates (above 12%)
Deployed
Time (EST)
Open Rate
Day of the week
Subject Line
Offer Details
3/9/2016
04:00 PM ET
23.66%
Wednesday
Your Digital Advantage
99¢ 1st Mo. $10 per mo.
12/14/2016
03:00 PM ET
19.89%
It's a Holiday Twofer! $20 Gift Card
$22 Month w/ GC
12/1/2016
01:00 PM ET
18.55%
Thursday
You're on the nice list! | 26 Sundays for $26
$26 for 26 Sundays
7/1/2016
17.68%
Friday
We Want You Back! | 25% Off The Post and Courier
25% Off per mo.
5/13/2016
10:30 AM ET
13.42%
Friday the 13th is your LUCKY day
9/20/2016
12.90%
Tuesday
60% Off | End of Summer Bummer Sale
11/14/2016
12.60%
Monday
Suhweeeeet Sunday Deal! | 26 Sundays for $26
11/17/2016
07:30 AM ET
12.08%
Win the Battle of the Bulge! | $26 for 26 Sundays
These are the campaigns that have the highest open rates. Because Presslaff does not track open rates by the hour
or by the day, we do not have more finite information on how day of week or hour affects opens.
However, if you look at the subject lines implemented in the fourth quarter, I think more creative tags have helped
to push 0pen rates to a higher level, hence also increase sales.

3. Turnkey Mid Tier Open Rates (between 8% - 12%)
12/7/2016
08:00 AM ET
11.95%
Wednesday
Last Chance! ($26 for 26 Sundays)
$26 for 26 Sundays
9/26/2016
01:45 PM ET
11.68%
Monday
Even Fido Will Love This Deal!
25% Off per mo.
7/23/2016
01:30 PM ET
11.65%
Saturday
It's Almost Over! | The Post and Courier
3/23/2016
04:30 PM ET
11.12%
Save The Date! (One Day Sale)
9/28/2016
10.91%
Don't Cry Pink Pony, Summer's Not Over Yet
9/3/2016
07:30 AM ET
10.87%
Labor Day Sale | Free $20 Gift Card
5/27/2016
12:30 PM ET
9.86%
Friday
Memorial Day Special from the Post and Courier
99¢ 1st Mo. $10 per mo.
3/24/2016
07:00 AM ET
9.75%
Thursday
Today Only! (One Day Sale)
7/30/2016
9.74%
FEATURES: This Week! (The Post and Courier)
Free Sample (no offer)
3/8/2016
02:15 PM ET
9.49%
Tuesday
It's Your Lucky Day
4/28/2016
08:45 AM ET
9.00%
Your Digital Advantage Special Offer!
10/31/2016
8.64%
No Clownin' Around!
10/27/2016
8.13%
No tricks, just treats.
These are the campaigns that have mid range open rates. Using some language that isn’t just sales driven
(ie Don’t cry pink pony) with headlines that create urgency (Today Only) create better opens.

4. Turnkey Lowest Tier Open Rates (below 8%)
7/15/2016
07:30 AM ET
7.59%
Friday
FEATURES: This Week! (The Post and Courier)
Free Sample (no offer)
02:30 PM ET
7.54%
Holy Cow Appreciation Day Discount!
12 mos. for $60
8/15/2016
11:00 AM ET
7.50%
Monday
6/17/2016
11:45 AM ET
7.45%
Father's Day Discount Offer from the Post and Courier
3/8/2016
02:15 PM ET
7.24%
Tuesday
It's Your Lucky Day
$22 Month w/ GC
6/14/2016
09:00 AM ET
7.23%
Flag Day Discount from the Post and Courier
8/20/2016
7.12%
Saturday
It's Almost Over! | The Post and Courier
25% Off per mo.
7.05%
Flag Day Freebies from the Post and Courier
8/12/2016
01:15 PM ET
6.91%
Back To School | FREE $20 Gift Card!
5/6/2016
08:45 AM ET
6.71%
25% Off | The Post and Courier
8/7/2016
6.61%
Sunday
National Sister's Day Special
6.23%
Back To School | 25% Off The Post and Courier
8/6/2016
07:00 AM ET
6.20%
5.54%
$20 Gift Card | Spring FREE-ver!
7/2/2016
01:30 PM ET
5.19%
25% Off The Post and Courier
5.05%
FREE $20 Gift Card | The Post and Courier
8/5/2016
4.99%
17th Annual Tax Free Weekend Special!
9/3/2016
4.08%
Labor Day Sale | 25% Off
These are the campaigns that the lowest open rates. Earlier in the process the lists were created and rotated as to
not hit households maybe once a quarter. We are finding that frequency is important when it’s planned within
campaigns - resend to lists and create more touchpoints throughout the year and to target by campaign.