2. CLEAN UP YOUR CONTACT DATABASE
And do more Real Estate Business in 2012
RLLifestyles.com

3. GET READY FOR 2012
In 2012 – Agents will get more business from their SOI and referrals than any other source.

4. OPPORTUNITIES
Increase the amount of communication you have with your network of contacts and
YOU WILL do more business because of it.

5. 360° COMMUNICATION Direct Mail Social Media Phone Calls Door Knockings
Open Houses
Community Events

6. WANT TO DO MORE?
At the heart of consistent communication, is an organized Contact Database.
Do you want to increase your business next year? Then CLEAN UP YOUR CONTACTS!

7. GET ORGANIZED
Compile all your contact information
Organize the data into an Excel spreadsheet
Reach out to contacts to fill in missing information
Load your contact database into a CRM to organize your marketing communication

8. STEP 1
Think about the many different rosters you collect in life:  professional organizations, school committees, clubs, churches, charities, and so on.
Step 1 is to gather all of that contact information

9. STEP 2 Organize your Contacts into a Single File First Name Last Name
Address
Mobile Phone Number
Address
City
State
Zip
Birth date
Relationship *
Prospect Rating **

10. STEP 3 Look for Missing Information:
With all of your Contact Database information collected into one Excel File, you will be able to see all the holes. 
Do you have addresses for a group of people, but no mailing address? 
Are you missing mobile phone numbers?

11. STEP 3 Think of any missing information as the perfect excuse
to reach out to your Sphere.

12. STEP 4
Upload your Database into Market Advantage and create campaigns to Keep In Touch with your Sphere
campaigns cost nothing!
Postcards can be mailed for just $.50 a piece
Folded greeting cards are always appreciated
Automated newsletters and campaigns save time

13. HAPPY HOLIDAYS
With the holidays right around the corner, make it your goal to update your database and send everyone you know a greeting card or holiday message.
This simple, friendly act will set you up to start 2012 with great SOI marketing.

14. CLEAN UP YOUR CONTACT DATABASE
And do more Real Estate Business in 2012
RLLifestyles.com