1. Business
GROWTH
With Marketing

2. Welcome
Reina Valenzuela, MBA
Authorized Local Expert for Constant Contact
CEO, Starfish Global
Business Advisor at SBDC - WPU
I’ll take a second to introduce myself. I’ll take a second to introduce myself. <Insert your information here>
MD NOTE: Speaker should introduce themselves
Webinar: I also want to take care of a few housekeeping issues – first, let me check to see that you’re all hearing me. Please use the chat feature to let me know how the weather is in your area
How to get the slides
How to ask questions
Citrix help desk number (855)
facebook.com/starfishglobal
@starfishglobal

3. GROWTH What does look like? Leads Conversions Repeat customers
Loyalty and referrals
Higher sales revenue
Greater net profits

4. 5 STEPS The value of your contact list Goals and audience Time
Automation
Putting it together, quick and easy

5. 1. Value of your contact list
FORMULA:
List size X average product price
= Value of your contact list
10 X $100 = $1,000
Now, figure out yours!

6. 1. Value of your contact list
You don’t have a list?
Start one today!
Ask current customers
Ask at networking events
Update your database

7. 2. Goals and Audience What type of campaign? What is your message?
Offer value in your
Address it to the correct audience
Have a clear “Call to Action”

8. 3. Time Time is fleeting You have 5-10 seconds Your email must be
Relevant
Organized
Visually appealing

9. The difference between... and...
I want to show you the difference between a regular from your own Outlook, Gmail or Yahoo account, and one sent through an service provider like Constant Contact.
[CLICK TO BUILD] An from a service provider looks better and gets you noticed – you can use templates to feature your brand’s logo and colors, and include graphics that will capture your readers’ attention. You will get through to your audience. You can use an service provider to track everything – from who opened your to how many people clicked on every link. And it allows your recipients to opt out of receiving future messages.
marketing

10. What not to do. That’s better. 4. Don’t be disorganized
When a reader glances at your , they should know right away which information is the most important, what they should look at next, and what’s the least important.
Make this easy for your readers by using large, bold headlines for newsletter’s main topics, but also by using the right template to organize your message. Be sure to pick a template that’s mobile friendly so smartphone readers can easily navigate through your information.
The you see on the left is not the best fit for the information in their monthly newsletter. It’s also not very mobile friendly because of the column on the right hand side. A single-column template works better for mobile users.
The on the right uses a well-organized template designed for a monthly newsletter and it’s a one-column mobile friendly template.

11. Automation saves YOU time Auto-responder series
Welcome
Auto-responder series
Social media calendar
Apps

12. 5. Putting it together Tell your readers Who is it from
What is in it for them
What to do next

13. Single column template Fewer than 3 images Fewer than 20 lines of text
Simple recipe for success...
Single column template
Fewer than 3 images
Fewer than 20 lines of text
No more than 3-5 links
Action above the scroll line
This is based on Constant Contact’s analysis of over 2M Constant Contact customer s – THIS is the recipe for the most effective campaign.
(click x5)
Single column template
Fewer than 3 images
Fewer than 20 lines of text
No more than 3-5 links
Action above the scroll line
How many of you have learned something new so far? (let audience raise hands) This is just one example of how Constant Contact supports you in being successful, by providing research and knowledge to help you make the most of your marketing efforts.
(SAVE ROOM FOR OFFER – scripting will be provided if an offer or promotion is available for your session)

14. What an “ideal” email looks like… What an “ideal” email looks like…
3. Putting it all together
What an “ideal” looks like…
Subject line: keep it short (8 words, 35 characters)
Include your business name in ‘from name’ text
Write pre-header text to entice readers
Make your logo clickable to your website
We’ve made it easy for you. We took the best practices we talked about, as well as some pro tips and created a checklist. Print this out later on when you get the slides, and use this checklist when you’re designing and sending your next .
Communicate through images and make them clickable. Keep to 3 or fewer

15. What an “ideal” email looks like…
Less is more. Focus on relevant content. About 20 lines of text.
Include a clear call-to-action above the scroll line
Minimize the number of links. One is best, after 3 clicks drop off significantly.
Apply your brand colors
We’ve made it easy for you. We took the best practices we talked about, as well as some pro tips and created a checklist. Print this out later on when you get the slides, and use this checklist when you’re designing and sending your next .
Use social media buttons
What an “ideal” looks like…

16. 5. Takeaways The Value of your contact list Goals and audience Time
Automation
Putting it together, quick and easy

17. Grow with Constant Contact
Offers & Promotions
Newsletters & Announcements
Feedback & Surveys
Events & Registrations
Let me take just a minute to explain what Constant Contact is for those in the room that may not be familiar.
Constant Contact is a do-it-yourself online marketing system. You can use it to create and manage campaigns. The company is best known for its marketing tools. It’s easy to create and send mass , like newsletters or announcements and updates. You can run special promotions or offers; you can build online surveys and polls to gather feedback; and you can promote and manage your events using Constant Contact with registration tools, payment acceptance, invitations– all in one place.
All of this is all built on top of a really good contact database, so that you can load all of your contacts, your customers, stakeholders, volunteers, staff, your board – whatever lists you are keeping in various spreadsheets or in your Outlook, Gmail or Yahoo folders can be loaded and organized easily in Constant Contact so that your people and your marketing campaigns are all together in one spot. Oh, and it costs most people between $20 - $75 a month to manage all of it.
All the marketing campaigns you need together in one place.

18. $5 per month for 3 months
Offer for today’s attendees only …
SLIDES: Measuring Your Marketing

19. Thank you Reina Valenzuela
I’ll take a second to introduce myself. I’ll take a second to introduce myself. <Insert your information here>
MD NOTE: Speaker should introduce themselves
Webinar: I also want to take care of a few housekeeping issues – first, let me check to see that you’re all hearing me. Please use the chat feature to let me know how the weather is in your area
How to get the slides
How to ask questions
Citrix help desk number (855)
facebook.com/starfishglobal
@starfishglobal