1. Richard M. Nixon The Great Silent Majority

2. Audience Awareness President was not very interesting
Live broadcast no live audience
Needed to shorten speech
Focus on main topics
Not good eye contact
Read directly from paper

3. Tone President was monotone Uninteresting Boring
Sounded like he was reading a story book
He sounded rehearsed
Unenthusiastic

4. Spoke almost too slowly Clear Messed up a couple of words
Rate
Spoke almost too slowly
Clear
Messed up a couple of words

5. Organization Should have shortened speech Hit main topics
Focus on keeping audience interrested