1. STRATEGIC MANAGEMENT IN HEALTH CARE 10 MARCH 2009
STRATEGIC PLANNING
STRATEGIC MANAGEMENT IN HEALTH CARE
10 MARCH 2009

2. GOALS YOUR MISSION AND VISION
PLANNING IS INTENDED TO COME UP WITH WAYS OF FULFILLING THESE GOALS
STRATEGIC PLANNING PROVIDES JUSTIFICATION AND FOCUS FOR THE OPERATIONAL MANAGEMENT

3. STRATEGY
LONG-TERM MAJOR PATTERNS OF ACTIVITY REQUIRING SUBSTANTIAL COMMITMENT OF RESOURCES
USES A SYSTEMS THEORY PERSPECTIVE – ORGANIZATION AS ORGANISM

4. PLANNING ANTICIPATING THE FUTURE ASSESSING PRESENT CONDITIONS
MAKING DECISIONS CONCERNING ORGANIZATIONAL DIRECTION AND ACTION

5. PLANNING STRATEGIC PLANNING OPERATIONAL PLANNING BROAD - LONG RANGE
HIGH LEVEL MANAGEMENT
OPERATIONAL PLANNING
NARROW - SHORT TERM
MIDDLE MANAGEMENT

6. OUTCOMES OF PLANNING OBJECTIVES STRATEGIES
OPERATIONAL PROGRAMS - TACTICS

7. APPROACHES TO PLANNING
INDIVIDUAL - COMMITTEE
SYSTEMATIC - AD HOC
QUANTITATIVE - QUALITATIVE
DEVELOPMENTAL - INCREMENTAL
PROACTIVE - REACTIVE
GOOD?- BAD?

8. TYPES OF STRATEGIC PLANNING
S-W-O-T ANALYSIS
PORTFOLIO ANALYSIS
LIFE CYCLE

9. S W O T ANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

10. PORTFOLIO ANALYSIS
COWS - YIELD
HOGS - CONSUME
STARS - DEVELOPING

11. LIFE CYCLE EMERGENCE GROWTH MATURITY - REGENERATION
DECLINE - REGENERATION
DEATH - HARVEST OR ABANDON

12. COMPETITIVE STRATEGIES
LOW-COST LEADER
DIFFERENTIATION
FOCUSED (NICHE)

13. STRUCTURAL STRATEGIES
Integration – Vertical or Horizontal
Diversification
Retrenchment
Divestiture
Strategic Alliance

14. STRATEGIC ISSUES MANAGEMENT
SYSTEMATIC PROCESS OF INFLUENCING THE EXTERNAL ENVIRONMENT
POLITICAL STRATEGY

15. ISSUE LIFE CYCLE ANTICIPATION EMERGENCE ENACTMENT IMPLEMENTATION
(ASSESSMENT?)

16. RIVALRY VS COMPETITION
FOR ITS OWN SAKE
CAN BE VERY DESTRUCTIVE
COMPETITION
CAN BE BENEFICIAL TO ALL PARTIES

17. CASE STUDY
Health Director Jane gets a grant for volunteer medical and immunization clinic in rural area
Doctor Karen opposes it because it will take business from her clinic

18. CASE STUDY What are the goals of each? Consequences for the doctor?
Consequences for the health department?
Who is right?