1. Mechanics: Select ground beef products featured an on-pack sticker with an official game code and instruction to go to the
Client: Cargill Meat Solutions Corporation
Objective: Souped-Up Suppers Instant Win Game. Designed to increase ground beef sales through easy to make recipes and brand awareness.
Tactic: Online Instant Win Game.
Prizes: Instant Win Grand Prizes (10): A $500 Sponsor Specified gift card/certificate.
A grocery cart full of private label brands.
30,000: Instant Win Discount Coupons available for immediate print-out and redemption.
DJA Handled: Implementation and Administration: Official rules; Registration and Bond Services; Website design including HTML Coding and technical services; Web hosting; Handled customer service needs. Collect, manage, and provide to client a complete entry/registration database.
website After entering the required information and game code, a message screen would open informing the customer if they were an instant winner.