1. ASTRO Gaming Digital Marketing
Drive Brand Awareness
Engage and motivate community
Educate Users
Drive Revenue
Create Culture

2. Twitter Growth

3. Twitter Performance Impressions: 70,998 Embedded media Clicks: 3,659
Link clicks 2087
Favorites: 486
Retweets: 156

4. Twitter Performance Impressions: 49,966 Embedded media Clicks: 5932
Link clicks 897
Favorites: 109
Retweets: 34

5. What can we draw from this?
_Leverage partner strength
_Interact with audience and validate
_Emotionally charged photos = impact
_Product does not always have to be the main focus

6. Twitter Performance Impressions: 38831 Embedded media Clicks: 0
Link clicks 69
Favorites: 53
Retweets: 28

7. Twitter Performance Impressions: 94182 Embedded media Clicks: 544
Link clicks 99
Favorites: 58
Retweets: 16

8. What can we draw from this?
_Lack of images hurts impressions
_Link shortener may be deterring interaction
_Over saturation of events may diminish returns

9. Take Away
_Fastest Growing ASTRO MS
_Projected 800k Followers by Holiday 215
_Highly engaged quick to respond audience
_further refinement can lead to greater returns

10. Facebook Growth _1677 New fans _contributed to $15,128
_highest social conversion rate at 0.53%
_90% of boosted posts went to mobile

11. Facebook changes q1 2015
_removal of organic reach
_removal of like gated content
_discouragement of like or follow posts
_discouragement of non_paid advertising oriented content

12. Facebook Performance likes: 607 Comments: 31 Shares: 31 views: 8,095
Total Reach: 26,720

13. facebook Performance likes: 459 Comments: 7 Shares: 6 views: 11,151
Total reach: 14,632

14. What can we draw from this?
_Video success. Surprise!
_Leverage pro teams to reach target audience
_Strong action images may gain more likes
_Small galleries over single images may lead to more reach

15. facebook Performance likes: 56 Comments: 2 Shares: 3 views: 53
Total reach: 1,711

16. Instagram

17. Instagram _16,901 new followers _average follower engagement at 5%
_Product shots & E_sports dominating
_New analytics implemented

18. ASTRO stream team – performance
_traffic : 19,060 Visits ,342 unique
_sales: $7,584 attributed sales
_growth: 110% traffic increase yoy

19. ASTRO stream team – Twitch
_43% of all Live streaming data 2014
_12 billion minutes watched a month
_The average user spends 106 min a day watching

20. ASTRO stream team _double in size _dominate front page of twitch
_Beta test product and software
_add partnership tinder
_stream off

21. marketing
_New modal implemented in late 2014

22. Email marketing _13,573 new subscribers added
_Open average: 29% Click Average: 4%
_Vs. Ecom Industry Averages:
_Open: 17.19% Click: 2.7%
Jan Rev: $11,875

23. Email marketing _Advanced retail segmentation _cart abandonment
_partner promo inclusion to add value
_extensive A/B testing

24. #astro500k _Over 1,800 submissions _64 widget entries
_Inclusion in Twitter ecom beta group
_Facebook Best Practices in_depth Testing
_Integrated sponsorship web signup

25. Digital Marketing in 2015 _1st ever Twitter paid ads,
_Integrated Ecom Twitter Tracking pixel
_Inclusion in Twitter ecomm beta group
_Facebook Best Practices Testing
_Integrated sponsorship web signup

26. ASTRO Blog 2015 _Social support _industry perspective _education
_drive new culture

27. ASTRO Blog – regular content
_esports 101
_astro family
_the wrecking crew
_the setup
_revolving previews, reviews, and launch

28. Introducing Ready Pulse
_Demo
&

29. Community Something something guy
Introducing Fletch
Community Something something guy

30. Introducing Fletch _Stream Team _email marketing _community engagement
_analytics