1. Minor in Marketing/ China Business
Dr Vincent Fok
Associate Head, Dept. of Marketing

2. Why Choosing Department of Marketing?

3. Learning through real life experiences
Interactive
International
i-Practical
Internet

4. Interactive

5. Interactive
YOU
Professors
Other students
Industry Leaders

6. Interaction with Professors6

7. Interaction Among Students
Coursework are teamwork-focused, students have chances to learn how to work in group and play in a team 7

8. Interaction with Business Leaders8

9. Internet

10. E-marketing, Social Media Marketing, Data-centric Marketing, CRM
Trainings related to the Internet
Prepare students for successful careers in digital marketing and advertising agencies
E-marketing, Social Media Marketing, Data-centric Marketing, CRM 10

11. Business Leader Forums
“Social Commerce & Social Media Marketing - the New Digital Era” by Wilson Wong, Group Account Director, X Social Group, our 2008 MKT Graduate
"Business Analytics in Retail Industry" by Mr. Rocky Chan, Senior Manager, Professional Services, IT Channel (Asia) Ltd.
"Trending in Digital Payment" by Mr. William Ip, Director of Large Merchant (Hong Kong, Korea, Taiwan), PayPal

12. International

13. International Exposure13

14. Every industry need this ability!!
What is marketing?
Understand the market needs and wants
Target suitable market audience
Increase company’s value
Retain customers through satisfying and exceeding customers’ needs and wants
Every industry need this ability!!

15. Graduates in any majors could also work in the marketing field, right?
Yes but …
Almost everyone can run. However, are you the winner in Marathon competitions?
If you want to be successful in Marketing, you need to have our professional practical trainings.

16. CityU Marketing Graduates
The number of full-time job offers they received is 2.8
34% of them work in the organizations with more than 1000 employees
Their average monthly salary = $17,107
Popular employment sectors include Business Service, Civil Service, Banking and Finance, Wholesale and Retail Trade and Real Estates
Source: CityU Graduate Exit Report 2015

17. courses in minor Marketing
Core Courses
Marketing
Consumer Behavior
Advertising & Promotion
China / International Marketing
Digital Marketing
Advertising Management and IMC
Cultural Advertising
e-Marketing
Service Marketing
International Marketing
Social Media Marketing
Event Marketing
Marketing in China
Data-centric Marketing
Creativity in Marketing
Customer Relationship Management

18. The courses in minor China Business
Core Courses
China Business Workshop
Chinese Business Culture and Managemen
Management in China
China Marketing
Environment in China
Partnership & Channel Management in China
Marketing in China
Chinese Business Decision Making
China Business Communication
Chinese Multinational
Managing the Chinese Organization

19. Marketing China Business Vincent Fok: 34427973 mkfokv@cityu.edu.hk
Teresa Dong: 19