1. Engaging Unusual Suspects: Use the Community Coalition Action Theory to Broaden Community Impact
Lauren Morris, MPH
This publication was supported by the Grant or Cooperative Agreement Number, U58DP funded by the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services.

2. Background
Arkansas ranks among the highest obesity rates for both adults and children
The U of AR Systems Cooperative Extension has a long history of providing high-quality direct education to residents
A local, trained County Agent is established in counties to provide community-driven programs

4. Positive Community Change
Programs
Policy, Systems, Environment

5. Intervention Strategies
AR Healthy LIFE Project
(Lifestyles Involving Food and Exercise)
Outreach and Education
Coalition Building/Engagement
Increased Access to Healthy Food
Increased Opportunities for Physical Activity

6. Community Coalition Action Theory

7. Engaging the Whole Community
Traditional Partners
Health Clinics/Hospitals
Schools
Health Department
Faith-Based Organizations
Parks and Recreation
Municipalities
Non-Traditional Partners
Land Grant (Extension)
Economic Development
Arts Centers
Banks
Pharmacies
Hair Salons
Chamber of Commerce
Libraries
Farmers

8. Early-Adopter Successes
Community coalition established in 2013: Healing Hearts
Established a shared vision, evaluation plan, long-term strategic plan, coordinated funding strategy
Compared to 75 other Arkansas Counties, Chicot County Health Factor Ranking Improved from 2015 to 2016
2016
2015

9. Strategic planning community meeting
Abandoned building converted to free fitness center
Produce availability sign at local Farmer’s Market
Outdoor fitness equipment in linear park
Diffusion: Monroe County coalition starts planning with a livability assessment