1. βetaout Q & A Product Deck Mayank Dhingra Co-Founder, Betaout
Ph: E: W:
Skype: mayankdhingra
Mayank Dhingra
Co-Founder, Betaout

2. The Uncoordinated Marketing Dependency on I.T. Department
Problem with E-commerce Marketing
The Uncoordinated Marketing
Dependency on I.T. Department
The Data Silos
Today marketers use 5 or more marketing tools and have no single view of customer profile
Customers are getting repeated, un-targeted messages across multiple channels creating a negative experience for them
Data import & export, manual segmentation, customization and integration – marketers need constant help from tech teams

3. Omni-Channel Personalisation
What we do
What we do 1 2 3
Real time Big-data
Collect and Analyse user behaviour and intent across all devices
Segmentation
Real time customer segmentation based on business rules & machine
learning
Omni-Channel Personalisation
Reach customers with personalised marketing via push, , sms, retargeting, in-app, in-web etc

4. Betaout – a plug and play, omni-channel marketing solution
IN-SITE Engagement
WEB
Loyal Customers
Slipping Away
REAL TIME
NOTIFICATIONS
MOBILE
Personalization Engine
MARKETING
First time
Customers
Mobile
Users
Returning
Visitors
SOCIAL
SOCIAL
CRM or
EXTERAL SOURCE
MOBILE
CREATE BEHAVIOURAL DATABASE WITH SEGMENTS
MULTI-CHANNEL AUTOMATION BASED
ON BEHAVIOR
CAPTURE DATA FROM ALL CHANNELS

5. Some Use Cases Some of our Clients
Targeted Communication: Create segments and target users across multiple channels
Lifecycle Management : Activate new, engage existing and reactivate lost users
Cart Recovery: Set up multiple campaigns with sequence of s to recover abandoned carts
Improving conversion via onsite engagement: Acquire new leads and improve conversion on product/other pages
Up sell/Cross sell: Target users based on their purchase and behavioural data to give them relevant product recommendations