1. ISILON SCALE-OUT NAS OVERVIEW AND FUTURE DIRECTIONS
In this presentation, we will provide an overview of EMC Isilon Scale-Out networked attached storage (NAS) and our future directions to help you keep ahead of your evolving file data storage challenges.
Ryan Sayre CTO-at-Large, EMEA EMC Isilon

2. New Isilon Scale-Out Products & Solutions
Agenda
Isilon Momentum
Big Data & Enterprise IT Converge To Deliver Next-Generation Applications
We will begin the presentation with a brief look at Isilon, our overall business momentum and key product lines.
We’ll then discuss major industry trends including the convergence of “Big Data” and “Enterprise IT” and describe how Isilon is investing in new capabilities to address these emerging needs.
We’ll conclude our presentation with a review of new Isilon products that are now available as well as several important products that will become available later this year.
New Isilon Scale-Out Products & Solutions

3. Isilon #1 Scale-Out NAS Market (Gartner & IDC)
EMC Isilon Momentum
>6X NetApp’s
Growth Rate In NAS
60% Y/Y
GROWTH In 2012
“We highlight strength in EMC's mid-range portfolio which grew 24% y/y due to Isilon…”
Largest Capacity
EMC Deal In History At 28PB
Isilon has been a leading innovator in scale-out NAS for more than 10 years.
Isilon scale-out storage is being used today across a wide range of organizations:
Data-intensive, high performance computing (HPC) environments such as Life Sciences, Electronic Design Automation, and Media & Entertainment, to name a few examples.
and Traditional enterprise IT environments: where Isilon’s storage systems are used to support a variety of large-scale file-based data storage use cases including archiving, home directories and file shares; and business analytics (Hadoop).
Isilon’s scale-out storage solutions are being used by over 3,500 organizations around the world today and, thanks to the success that customers have enjoyed, our business is growing rapidly…about 60 percent year over year in This is more than 6 times the growth rate of NetApp’s NAS business.
Recently, we won the largest storage capacity deal in EMC history: 42 PB. This beat our previous record of 28 PB of capacity in a single in single installation (also held by Isilon).
As a result of the success of our customers and our business, Isilon has been considerable industry recognition from analysts like Barclays Capital, the Gartner Group and IDC. X
42PB
Isilon #1 Scale-Out NAS Market (Gartner & IDC)

4. Gartner Scale-out NAS Critical Capabilities Survey
EMC Isilon
Isilon Was The Only Vendor To Receive An “Outstanding” Rating…
“Among the products evaluated, Isilon stands out in capacity, performance, manageability and resiliency.”
A recent study by Gartner is a great example of the industry recognition that EMC Isilon is receiving.
As indicated on this slide, Isilon was the only scale-out NAS platform to receive an “outstanding” rating from Gartner.
In this study, Isilon storage was recognized for a number of important attributes:
Capacity – due to our massive scalability capability
Performance
Manageability
Resiliency
Gartner Scale-out NAS Critical Capabilities Survey, February, 2013

5. Isilon Scale-Out NAS
Simple And Easy To Use - Single File System, Single Volume
Massively Scalable – From 18 TB To Over 20 PB
World’s Fastest NAS - 1.6M SPECsfs And Over 100 GB/S Throughput
Unmatched Efficiency – Over 80% Utilization And Automated Tiering
Highly Resilient - Survives Multiple Failures
Robust Data Protection And Security Options
Operational Flexibility – Multi-protocol Support
This slide provides a quick summary of some of the key customer benefits that Isilon storage solutions provide:
Simplicity and ease of use resulting from Isilon’s easy-to-manage single file system, single volume architecture approach
Massive scalability from a three-node cluster that provides 18 TB of storage capacity to a 144 node cluster that provides more than 20 PB of capacity
World record performance that scales with capacity, delivering over 100 GB/s of throughput, with 1.6 million SPECsfs file operations per second
Unmatched efficiency with over 80 percent utilization rates and automated storage tiering with Isilon SmartPools software
Enterprise data protection with efficient data backup and protection, reliable disaster recovery, and write-once, read many (WORM) data retention
Robust security options, including “roles-based” administration, “Authentication Zones” for secure data access within specific business departments or groups, and WORM data security that is SEC 17a-4 compliant
Operational flexibility that includes:
Integrated support for a wide range of industry-standard protocols such as NFS, SMB, HTTP, FTP, and HDFS
VMware integration, including VASA and VAAI APIs to simplify storage management in your virtualized infrastructure environment
A Platform REST API and Common Event Enabler (CEE) API to allow integration with a wide range of third-party applications for audit, cluster management and reporting

6. Linear Scaling Of Performance And Capacity
Isilon
Scale-out NAS Product Family
Purpose-built For IOPs-intensive, Random Access, File-based Applications
S-Series
Linear Scaling Of Performance And Capacity
X-Series
Flexible Solution For High Concurrent And Sequential Throughput Applications
The Isilon scale-out storage product family includes three flexible product lines tailored for specific business needs. You can choose the combination of three different platform nodes that best suits your storage needs:
Note to Presenter: Click in Slide Show mode for animation.
S-Series
The Isilon S-Series combines unmatched IOPS performance with high efficiency and an ultra-low overhead scale-out NAS package.
With SSD technology for file-system metadata and file-based storage workflows, the S-Series delivers additional performance gains for metadata- intensive operations while improving overall latency.
The S-Series is the answer for ultra-performance primary storage, purpose- built for high IOPS-intensive, random access, file-based applications.
X-Series
The Isilon X-Series, Isilon’s most flexible and comprehensive storage product line, strikes the right balance between large-capacity and high-performance storage.
The highly versatile X-Series is an ideal solution for high-concurrent and sequential throughput applications.
NL-Series
The NL-Series is designed to provide cost-effective, large-capacity storage.
To achieve this, the NL-Series combines high density and efficiency with massive capacity capabilities. The result is a highly economical scale-out storage solution at an extremely attractive price per terabyte of capacity and low overall TCO.
The NL-Series is a great solution for large-scale data archiving.
NL-Series
Ideal For Cost-effective, Large-capacity Storage

7. Isilon Core Innovation
OneFS Scale-out Operating System
FILE SYSTEM
VOLUME MANAGER
DATA PROTECTION
Single File System Simplicity
High Performance
Automated Tiering
The Isilon OneFS operating system provides the intelligence behind all Isilon scale-out storage systems. It combines the three layers of traditional storage architectures—file system, volume manager, and data protection—into one unified software layer, creating a single intelligent file system that spans all nodes within an Isilon cluster.
Note to Presenter: Click now in Slide Show mode for animation.
OneFS provides a number of important advantages:
A single file system for great ease of management
Unmatched efficiency with over 80 percent storage utilization plus automated storage tiering to gain additional efficiencies
High-performance NAS
Easy, “grow as you go” modular flexibility
Linear scalability lets you can grow both performance and capacity with every Isilon node added to your cluster
Leadership Efficiency
Easy Growth
Linear Scalability

8. AutoBalance: “Using Software to do Work Unfit for Humans”
Automated data balancing across nodes reduces costs, complexity and risks for scaling storage
BALANCED
EMPTY
FULL
BALANCED
AutoBalance migrates content to new storage nodes while system is online and in production
NO manual intervention, NO reconfiguration, and NO server or client mount point or application changes
Eliminates “Hot Spots”
EMPTY
FULL
BALANCED
EMPTY
A bit more detail on the AutoBalance feature:
The EMC Isilon AutoBalance feature migrates content to new storage nodes while system is online and in production
This eliminates “Hot Spots”, and reduces costs, complexity, and risks for scaling storage.
Note to Presenter: BUILD FOR FULL EFFECT
FULL
BALANCED
EMPTY
FULL
BALANCED
EMPTY

9. Optimize Data With SmartPools Automated Tiering
MB/s
Archive
I/Ops
Innovation
Reduced cost/TB
Single point of management
Single file system
Single volume
Tiers of performance
Automatic data movement
Policy-based movement
Transparent reallocation
NO application-changes
Investment protection
Eliminate data migration
Scale any application
Completely transparent
Pay as you grow
I/Ops
I/Ops
NL Archive
Throughput
I/Ops
NL Archive
Throughput
This slide can be used to summarize the Isilon system.
Smartpools allow a single point of management, with a single scalable files system that offer multiple tiers of performance – depending on the data.
Automated policy-based data movement is transparent to the users and there are no application changes required.
This provides customers with data protection that can scale with any application.
I/Ops
NL Archive
Throughput
NL Archive
Throughput
Throughput
NL Archive
Throughput
Throughput
NL Archive

10. Comprehensive Enterprise Software
DATA PROTECTION
DATA MANAGEMENT
SnapshotIQ
Fast, Efficient Data Backup And Recovery
SyncIQ
Fast And Flexible Asynchronous Replication For Disaster Recovery Protection
SmartConnect
Policy-based Client Failover With Load Balancing
SmartLock
Policy-based WORM Data Protection
SmartPools
Policy-based Automated Tiering
SmartQuotas
Quota Management And Thin Provisioning
InsightIQ
Performance Monitoring And Reporting To Manage Storage Resources
Isilon for vCenter
VMware Integrated Management Features
Isilon offers a full suite of data protection and management software to help you protect your data assets, control costs, and optimize storage resources and system performance for your Big Data environment.
Data protection:
SnapshotIQ: to protect data efficiently and reliably with secure, near instantaneous snapshots while incurring little to no performance overhead, and speed recovery of critical data with near-immediate, on-demand snapshot restores
SyncIQ: to replicate and distribute large, mission-critical data sets to multiple shared storage systems in multiple sites for reliable disaster recovery capability
SmartConnect: to enable client connection load balancing and dynamic NFS failover and failback of client connections across storage nodes to optimize use of cluster resources
SmartLock: to protect your critical data against accidental, premature, or malicious alteration or deletion with Isilon’s software-based approach to write once- read many (WORM) and meet stringent compliance and governance needs such as SEC 17a-4 requirements
Data management:
SmartPools: to implement a highly efficient, automated tiered storage strategy to optimize storage performance and costs
SmartQuotas: to assign and manage quotas that seamlessly partition and thin provision storage into easily managed segments at the cluster, directory, sub- directory, user, and group levels
InsightIQ: to gain innovative performance monitoring and reporting tools that can help you maximize performance of your Isilon scale-out storage system
Isilon for vCenter: to manage Isilon storage functions from vCenter

11. The Cost Advantage Of Isilon
Ease Of Use And Management Simplicity
Uploading Or Re-loading Data
Adding New Applications
Space Reclamation
Managing Backup
FTE Hours per TB in Use
Managing Capacity
Isilon storage systems are extremely easy to use. This “simple to manage” approach translates into a significant cost savings for you.
A recent IDC white paper details Isilon’s cost advantages for enterprise environments. As shown in the graphic on the left, IDC investigated the relative amount of time needed by IT professionals to perform a wide range of data and storage management functions (listed on y axis) for Isilon as well as traditional storage systems.
Isilon storage is easier to manage and requires less time. The study showed that with Isilon scale-out NAS, enterprises were able to increase IT productivity by 48 percent and thereby reduce OpEx (operating expenditures).
Note to Presenter: IDC White Paper can be found here:
Storage Provisioning
Storage Allocation
Isilon
Traditional
0.0
0.5
1.0
1.5
2.0
IDC: Isilon Improves IT Productivity By 48%, Reduces OPEX*
* Source: “Quantifying the Business Benefits of Scale-Out NAS Solutions,” IDC White Paper, November 2011

12. Isilon Growing Momentum 3750+ Customers
As a result of the many advantages that Isilon provides our customers, the EMC Isilon business is growing rapidly. As indicated, we now have over 3,500 customers around the world. This slide shows just a sampling of customers who are benefiting from Isilon scale-out storage.

13. Isilon OneFS 7.0 Operating System
Out Today
Isilon OneFS 7.0 Operating System
Continuing To Invest In New Capabilities
Scalability
Enterprise
Management
Performance
Improved Throughput
Reduced Latency
Capacity
SnapshotIQ File Clones
20 PB File System Ready
Extensibility
REST Platform API
Multi-Tenancy
Authentication Zones
Role Based Administration
VMware
Reduced I/O Latency
VAAI, VASA, SRM
Security and Archive
SmartLock v2 (SEC17a-4)
Data Protection
SyncIQ: Failover/Back
SnapshotIQ File Clones
Automated Provisioning
Improved Efficiency
Higher Reliability
Availability
Upgrade - 2 Minutes
EMC Isilon is continuing to invest in new capabilities to help you address your evolving file data storage needs.
Last year, for example, Isilon introduced the 7th generation of the Isilon OneFS operating system, OneFS 7.0.
OneFS 7.0 incorporated a number of important new innovations:
To extend the Scalability of our solutions:
We enhanced the performance of Isilon storage systems with improved throughput and reduced latency
We expanded the storage capacity capabilities with the ability to create new SnapshotIQ File Clones as well as provide file system capacity support for over 20 PB
And for greater 3rd party access by customers and partners, we added a new REST- based Platform API
To provide our customers with more Enterprise-ready solutions:
We added a new multi-tenancy capability including “Authentication Zones” and Role Based Administration
We enhanced our VMware integration capabilities with reduced I/O latency and native support for VMware APIs -- VAAI and VASA and vCenter Site Recovery Manager (SRM)
And we also improved our Security and Archive capabilities with SmartLock v2 which is now SEC17a-4 compliant.
To further improve the Management of our storage solutions:
We enhanced our Data Protection capabilities with push-button simple Failover/Back of our SyncIQ data replication software and added SnapshotIQ File Clone capabilities
We enhanced our Automated Provisioning for Improved Efficiency and Higher Reliability
And we increased Availability with fast cluster Upgrade capabilities (2 Minutes).

14. Today…Two Storage Worlds Converge…
BIG DATA
Enterprise IT
Enterprise
@Scale
In 2012, we described how we see the worlds of “Big Data” and “Enterprise IT” converging to drive the emergence of the Scale”. Many of you may be experiencing this rapid growth of file and unstructured data today within your own business.

15. Enterprise Storage Needs Are Evolving
Applications
MOBILE
ANALYTICS
Enterprise
@Scale
FILE
APPLICATIONS
CLOUD
Today, we see that additional market forces and emerging technologies are causing enterprise storage needs to further evolve.
In addition to enabling traditional file-based applications, today’s Scale” needs to support growing requirements for
An increasingly mobile workforce
Data analytics to gain new insight that can accelerate your business and
Cloud-based capabilities for greater efficiency and flexibility.
All of these technologies are placing new demands upon your enterprise storage infrastructure.
Storage infrastructure
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16. Enterprise Storage Needs Are Evolving
Applications
MOBILE
ANALYTICS
Enterprise
@Scale
FILE
APPLICATIONS
CLOUD
EASY
SECURE
To address the challenges posed by these next-generation applications and use cases, the successful Scale” needs a storage infrastructure that is:
Easy to manage
Massively scalable
Highly efficient
Extremely secure
Storage infrastructure
SCALABLE
EFFICIENT
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17. Storage infrastructure
Meeting The Challenge Of Next-gen Apps
Applications
MOBILE
ANALYTICS
Enterprise
@Scale
FILE
APPLICATIONS
CLOUD
Now let’s look at some of the areas where Isilon is investing to help you meet the storage challenge posed by these next generation applications and workloads.
File Applications: A core capability of Isilon scale-out storage has been our long- standing ability to support file-based data that is used in a wide range of file applications. One of the ways we do this is through our built-in multi-protocol support for industry standards such as FTP, CIFS (SMB) and NFS. You can count on us to continue to maintain and enhance our capabilities in this vital area.
<click for animation>
Mobile: To support customers with an increasingly mobile workforce, we provide integrated support for http and, more recently, has invested in a joint solution with EMC Syncplicity to provide secure, on-premise storage solutions to support our customers who are deploying online file sharing for their business.
Analytics: Many organizations today are beginning to adopt new “Big Data” analytics tools such as Hadoop to gain new insight and identify opportunities to accelerate their businesses. To support these customers, Isilon was the 1st scale-out NAS provider to introduce native support for the Hadoop Distributed File System (HDFS). This is an area where we are continuing to invest to help you address your needs in this area.
Cloud: Many organizations are looking to the “Cloud” to reduce costs and gain new efficiencies. To support these customers, Isilon is further investing in new Object data storage and enhanced REST capabilities.
Now, let’s look at some of these key areas more closely.
FTP
CIFS
NFS
Syncplicity
HTTP
HDFS
Object
REST
Storage infrastructure
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18. Mobility: Online File Sharing (OFS)
Key Features
Integrated Online File Sharing W/EMC Syncplicity
End-to-End EMC solution
Isilon Scale-Out For Secure, On-premise Storage +
Benefits
Seamless Enterprise File Sharing
Any Device, Anywhere, Anytime Access
All The Benefits Of Isilon—Scale, Ease Of Use And Efficiency
Earlier this year, we announced a new, integrated Online File Sharing (OFS) solution that combines EMC Syncplicity online file sharing with Isilon scale-out on-premise storage.
Key Features of this new solution include:
Integrated Online File Sharing with EMC Syncplicity to help organizations increase productivity and collaboration.
A comprehensive, end-to-end solution from a single vendor: EMC
And Isilon Scale-Out for secure, on-premise storage for your online file sharing data.
Key Benefits of this new solution include:
A seamless enterprise file sharing that meets the needs of end-users while also meeting the data protection and security requirements of Corporate IT
Convenient “any device, anywhere, anytime” access to file data to increase productivity
As well as all the benefits that Isilon provides for file data storage including: scalability, ease of use, resiliency and unmatched efficiency.

19. Next-Gen Analytics HDFS Key Features Hadoop 2.0 Native HDFS Support
Pivotal HD Support
Simultaneous HDFS 1.0 & HDFS 2.0 Support
Distributed NameNode
MOBILE
ANALYTICS
HDFS
Benefits
Last year, EMC Isilon became the 1st and only scale-out NAS storage platform to incorporate native support for the Hadoop Distributed File System (HDFS). This year, we have extended our capabilities to help support your use of the “next generation” of big data analytics technologies.
Key Features
Building on our native support for HDFS 1.0, recently we have incorporated native support for HDFS 2.0, the next generation of Apache Hadoop.
We are also investing to provide support for the Pivotal HD and Cloudera CDH4 Hadoop distributions
To provide you with maximum flexibility with your data analytics initiatives, Isilon storage can now also provide simultaneous HDFS 1.0 and HDFS 2.0 support
Another key advantage that we provide for Hadoop is that with Isilon, the Hadoop NameNode is distributed across all of the nodes in an Isilon cluster. This provides a highly resilient data protection and eliminates any single point of failure issues.
Other key Benefits of using Isilon for your big data analytics include:
Isilon support for open Hadoop applications
And Improved total cost of ownership (TCO) as a result of Isilon’s unmatched efficiency with over 80% storage utilization and overall ease of management.
Another important, related consideration is that by using Isilon instead of a direct- attached storage (DAS) infrastructure, you can avoid the need to invest in a separate, standalone infrastructure for Hadoop that requires additional IT management and data center resources. Instead, with Isilon, you can easily run your analytics on the same storage platform for your file data storage. Basically, you get a Hadoop storage infrastructure for ‘free’ when you leverage your Isilon system that you are already using to store other file data.
This also helps you greatly improve your “time to insight” because you can avoid the time and resource-consuming ETL task to import and export to/from a standalone Hadoop environment that cannot interface with your IT environment.
Support For Open Hadoop Applications
No Single Point Of Failure
Improved TCO

20. Isilon Integrated Cloud
Key Features
Multi-protocol Native Access To Files & Objects
REST-based OBJECT Access
REST-based Platform API
Same High Performance As FILE Access
Platform
API
REST OBJECT
ACCESS
REST OBJECT
ACCESS
Benefits
Leverage Old & New Applications Together
All The Benefits Of OneFS Data Services
Automated Provisioning And Management Of Isilon Storage
To help support your “Cloud” initiatives, Isilon has incorporated important new capabilities into the Isilon OneFS operating system
These Key Features include:
Multi-protocol native access to files & objects
REST-based OBJECT access through an API similar to Amazon S3
And the same high performance as FILE access
Our integrated Cloud approach is designed to provide the following Benefits:
Allow you to leverage old & new applications together
Provide all the benefits of OneFS data services that you’ve come to enjoy
And allow you to provide automated provisioning and management of your Isilon storage environment

21. EMC Software-Defined Storage
Key Features
Consolidate File & Objects On A Single System
REST API’s For:
Atmos
Amazon S3
OpenStack Swift
Atmos
EMC Software-Defined Storage
Benefits
Isilon’s Simplicity, Scalability, Efficiency & TCO Delivered For Object Applications
Flexible Data Access & Movement
Heterogeneous Storage Support
Another important area of investment for us involves the recently announced “EMC Software-Defined Storage” offering called ViPR. In this initiative, we will be significantly expanding our Cloud solutions capabilities and providing you with new levels of flexibility.
Key Features with our new Cloud capabilities will include:
An orchestration layer to easily provision storage simply by selecting the level of service required
The ability to consolidate file & objects on a single system and
Object REST-based API’s for:
Atmos
Amazon S3
and OpenStack Swift
These innovations are expected to provide a number of Benefits:
For example, with these capabilities, we will be able to extend Isilon’s simplicity, scalability, and efficiency to Object-based applications
These capabilities will also provide new levels of flexible data access & movement
You will also be able to enjoy heterogeneous storage support

22. Impending: Next Release Of OneFS 7.1
Applications
MOBILE
ANALYTICS
Enterprise
@Scale
ENTERPRISE
APPLICATIONS
CLOUD
EASY
SECURE
At this year’s EMC World in Las Vegas, we pre-announced the next release of the Isilon OneFS operating system which includes new enhancements designed to help you meet key storage infrastructure requirements.
Let’s now review some of these new capabilities and how they can benefit your organization.
Storage infrastructure
SCALABLE
EFFICIENT
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23. Deduplication Key Features Post-process 8K Block Design
Cluster-wide & Directory Level Granularity
Pre-process Test Support A
101 B
102 C
103 D
104 C
105
FREE
FREE D
106 X
107 Y
108
Benefits
Storage Efficiency
30% Less…
Storage Capacity
Power & Cooling
Rack Space
Improved TCO
The next release of the Isilon OneFS operating system will include a new deduplication capability to help you gain new efficiencies and reduce costs.
Key Features of our new deduplication capability will include:
Post-process
8K block design
Cluster-wide & directory level granularity
Pre-process test support
This new deduplication capability is expected to provide the following Benefits:
Increased Storage Efficiency
And 30% less…
Storage Capacity
Power & Cooling
And Rack Space requirements
As a result, your organization should realize a correspondingly improved total cost of ownership (TCO)
FILE_1
FILE_2

24. Audit Security Key Features SMB/CIFS Support EMC Plug-in
Varonis And Other 3rd Party Audit Sol’n Support
Sarbanes-Oxley & HIPAA
Event Logger (CEE)
Benefits
Financial Services, Healthcare And More
Regulatory Compliant Scale-out Storage
Improved Security And Tight Change Control Management
The next release of OneFS will also include a new audit security capability to improve security and control of your storage infrastructure.
Key Features of this new capability will include:
Integrated SMB/CIFS support
An EMC Common Event Enabler (CEE) plug-in for 3rd party tool access
Varonis and other 3rd party audit solution support to help providers and
Sarbanes-Oxley & HIPAA compliance
Key Benefits of this new Audit Security feature are expected to include:
Enhanced security support for organizations in Financial services, healthcare and other security-sensitive businesses
Regulatory compliant scale-out storage
Along with Improved security and tight change control management
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25. Availability LATER IN 2013… Hadoop 2.0 AVAILABLE NOW Software Defined
Storage
In summary, the important new Isilon capabilities that are available today include:
Native support for the latest version of the Hadoop Distributed File System -- HDFS 2.0
Secure, on-premise storage solutions for EMC Syncplicity online filing sharing to help improve the productivity and collaboration of your mobile workforce
Native REST-based Amazon S3-like Object access
Later in 2013, we will be making available the following new products and capabilities:
The next release of the Isilon OneFS operating system with features such as deduplication and audit
EMC’s ViPR Software Defined Storage technology
And new native Openstack Swift API integration
Thank you very much for your time today!

26. Keep in touch
@EMCIsilon for EMC Isilon #EMCForum for today’s activities
Blog isilonblog.emc.com
Follow EMC
Read and join our discussions on thoughtfeast.co.uk
Join ECN (EMC’s Community Network) to receive latest information, engage with your peers and talk directly to EMC and partner subject experts.
Visit our stand and join ECN today.

28. LEAD YOUR TRANSFORMATION EMC CAN HELP YOU
EMC can help you lead your transformation.

29. Shorter Presentation 30-minute presentation at normal speed
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