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The Use of Data Personalisation in Data Journalism Stories of the New York Times and The Guardian By Hussain Aldossari
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Data journalism: “A process by which analysis and presentation of data are employed to better inform and engage the public. Its roots are in the fields of computer-assisted and investigative reporting, but data journalism products may add engagement through customisation and user contribution made possible by Web development and programming techniques” (Royal & Blasingame, 2015)
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Interactive data visualisation in relation to journalism:
“A visual representation of information or knowledge with the following elements: Verbal elements (text, audio, typography) and visual elements (photo, illustration, diagram, map, symbol, icon, pictogram, video, moving image) are combined in such a way that they create a new hybrid form” (Weber & Rall, 2012) Interactive data visualisation in relation to journalism: “The ability to present graphic visualisations online with an interactive component that allows for user customisation and the use of databases to populate the graphics with dynamic information” (Royal, 2013).
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Personalisation A procedure that ‘‘changes the functionality, interface, information content, or distinctiveness of a system to increase its personal relevance to an individual’’ (Blom, 2000) Data personalisation A tool of storytelling which enables audiences to learn something interesting about themselves and their lives (Mair, 2013) This tool offers an adaptable content based on the user’s input, which Paul Bradshaw categorises as demographic and geographical information and personal interest (Bradshaw, 2011)
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Why data personalisation
information overload audience engagement relevancy of the content user’s interest in stories
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it may ignores the wider picture
Why not data personalisation it may ignores the wider picture it may undermine the understanding of the contextual information of the story So, the best practise of this type of content should be accompanied by other forms of news reporting to enrich the audience’s understanding of contextual information
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it is “very labour-intensive” (Thurman, 2011)
Production difficulties it is not always the most appropriate storytelling tool for every story it is “very labour-intensive” (Thurman, 2011)
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Findings social issues tend to be the primary objects covered by data personalisation stories in both newspapers. An extensive utilisation of diagrams. Both the New York Times and The Guardian used this visual form most to visualise data in data personalisation stories. Both newspapers display a reliance on other semiotic modes to tell the stories—a way to combine data personalisation content with other types of news reporting. news networks depend on research institutes and governments as primary sources of information for their data personalisation stories
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Findings both newspapers tended to utilise geographic and personal information dimensions in order to enable audience members to determine the relevance of a story to them the New York Times and The Guardian offered an enormous amount of content that did not require any input from the users There is a considerable amount of interactive content in the data personalisation stories featured in the New York Times and The Guardian. There is a significant relationship between user input and the extent of content adaptation. A lack of direct user input resulted in less adaptable content.
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