Presentation is loading. Please wait.

Presentation is loading. Please wait.

Pinot Noir, Merlot, Zinfandel & New Packaging Launch

Published byKelly Green Modified over 6 years ago

Similar presentations

Presentation on theme: "Pinot Noir, Merlot, Zinfandel & New Packaging Launch"— Presentation transcript:

1 Pinot Noir, Merlot, Zinfandel & New Packaging Launch

2 The Silver Palm Story Silver Palm Wines are sourced from prime vineyards located in California’s premier coastal appellations: Monterey, Sonoma, Napa, and Mendocino Elegant packaging, with its etched art deco palm tree, evokes a distinctive style that stands out any table Silver Palm epitomizes the laid back but elegant coastal lifestyle Silver Palm is an attainable luxury by providing a great wine in a beautiful packaging at the right price

3 Silver Palm Is On Fire! Overall brand is +27% in dollar sales and +30% in case sales over the latest 12 week period Silver Palm Cabernet Sauvignon is +28% in dollar sales and +31% in case sales over that same period Silver Palm Chardonnay is +21% in dollar sales and +25% in case sales over that same period Anthony Dias Blue of The Tasting Panel gave the Silver Palm Cabernet a 90pt Score in the April edition * IRI, Total US Food and Drug, 12 weeks ending , 750ml only

4 New Opportunities For Your Customers
with Pinot Noir, Merlot and Zinfandel 3 new wines means a whole family of wines to leverage at retail The Pinot Noir market is on fire with one of the highest dollar sales growths of 11%!* Pinot is the 3rd leading varietal in on-premise volume and continues to see growth in wine list appearances at leading chains** Merlot is the #2 wine in regards to wine list appearances and the #1 wine consumed on-premise** The Zinfandel market is growing at 3% in dollar sales in the latest 12 week period.* Zinfandel is the 4th most consumed wine on-premise** * IRI, Total US Food and Drug, 12 weeks ending , 750ml only **Source: Technomics On Premise Wine: Opportunities, Challenges and Innovations – April 2015 (Base: 2,000 consumers aged 21+)

5 New Packaging Makes A Statement
Packaging updates: Maintained palm tree equity and metallic color scheme from previous label to avoid consumer confusion Stronger branding for more shelf impact Utilizes same metallic screen printing as original label providing a premium, elegant look Clearer varietal call-outs

6 Introducing Silver Palm Pinot Noir
Composition: 100% Pinot Noir Appellation: Central Coast (Monterey) Vintage: 2014 Case Production: 6,000 cases Tasting Notes: A smooth Pinot Noir with flavors of dark cherry, raspberry and a hint of spice Pricing: $18 SRP

7 Introducing Silver Palm Merlot
Composition: 92% Merlot 8% Petit Verdot Appellation: North Coast (62% Mendocino County, 38% Oakville – Napa) Vintage: 2013 Case Production: 5,000 cases Tasting Notes: A full-bodied merlot with dark fruit flavors with blackberry and blueberry tones Pricing: $18 SRP

8 Introducing Silver Palm Zinfandel
Composition: 86% Zinfandel 14% Petite Sirah Appellation: North Coast (Mendocino and Sonoma County) Vintage: 2012 Case Production: 4,000 cases Tasting Notes: A balanced Zinfandel with raspberry and blackberry flavors and pleasant spicy notes. Pricing: $15 SRP

9 Launch POS available June 15
2-sided Merlot/Pinot Noir Case Glorifiers New Pinot Noir & Merlot Neckers *All Artwork FPO

10 Flow Materials (available on POS Store on The Key) Coast is Calling
Meat Redemption Exp.12/31/15 $1 IRC WPR SPL $2 MIR WPR SPL $2 MIR NWPR SPL Cabernet 3L Coast is Calling Bottle Topper SPL Surf N’ Turf Glorifier SPL Silver Palm Mass Display Tree SPL Coast is Calling Seafood Redemption Exp. 12/31/15 $1 IRC WPR SPL $2 MIR WPR SPL $2 MIR NWPR SPL201507 Wine Opener SPL Coast is Calling Glorifier SPL

11 The Complete Silver Palm Lineup Avail for Shipping May 1st
New Label Releasing Oct/Nov 2015 New Label Releasing Aug/Sept 2015 Avail for Shipping May 1st Releasing June 15th Releasing June 15th

12 Key Dates Merlot tank samples available: Now
Zinfandel available for orders: Now Pinot Noir tank samples available: w/o May 11th Pinot Noir and Merlot Wine Information Sheets posted to The Key: May 11th Pinot Noir and Merlot ship: June 15th Launch POS Available for orders: June 15th New Chardonnay package releases: Aug/Sep New Cabernet package releases: Oct/Nov

13 SP Central Coast Pinot Noir Case Specs 12/7
lbs kg mm inches Case Wgt Full 33 14.97 Case Height (Depth) 310 12 3/16 Cases Per Layer 14 Bottle Wgt Full 2.67 1.21 Case Width 260 10 1/4 Layers/Pallet 4 Bottle Wgt Empty 1.03 0.47 Case Length 344 13 9/16 Cases Per Pallet 56 UPC SCC SP North Coast Merlot Case Specs 12/7 lbs kg mm inches Case Wgt Full 40 18.14 Case Height (Depth) 327 12 7/8 Cases Per Layer 14 Bottle Wgt Full 3.2 1.45 Case Width 241 9 1/2 Layers/Pallet 4 Bottle Wgt Empty 1.56 0.71 Case Length 322 12 11/16 Cases Per Pallet 56 UPC SCC SP North Coast Zinfandel Case Specs 12/7 lbs kg mm inches Case Wgt Full 40 18.14 Case Height (Depth) 327 12 7/8 Cases Per Layer 14 Bottle Wgt Full 3.2 1.45 Case Width 241 9 1/2 Layers/Pallet 4 Bottle Wgt Empty 1.56 0.71 Case Length 322 12 11/16 Cases Per Pallet 56 UPC SCC

Download ppt "Pinot Noir, Merlot, Zinfandel & New Packaging Launch"

Similar presentations

2015 Brand Presentation. NAUGHTY WINES FOR NAUGHTY TIMES Lost Angel’s wines are for people who appreciate bold, edgy and iconoclastic. They are as different.

2015 Brand Presentation. NAUGHTY WINES FOR NAUGHTY TIMES Lost Angel’s wines are for people who appreciate bold, edgy and iconoclastic. They are as different.
L2S Wine Partners International. Understand Consumer Expectations Explorers Discerners Professionals 2 Conducted extensive consumer surveys and focus.

L2S Wine Partners International. Understand Consumer Expectations Explorers Discerners Professionals 2 Conducted extensive consumer surveys and focus.
Why the California Series Cameron Hughes California Collection features a vintage to vintage Chardonnay and Meritage. The California appellation allows.

Why the California Series Cameron Hughes California Collection features a vintage to vintage Chardonnay and Meritage. The California appellation allows.
When owners John and Lane Giguiere started their first winery in 1983 they were young and enthusiastic with dreams much bigger than their bank account.

When owners John and Lane Giguiere started their first winery in 1983 they were young and enthusiastic with dreams much bigger than their bank account.
INTRODUCING SMIRNOFF ® PREMIUM MIXED DRINKS SIGNATURE SCREWDRIVER Available November 2011 Off-Premise Sell Sheet THE SITUATION The PAB Category Leads Malt.

INTRODUCING SMIRNOFF ® PREMIUM MIXED DRINKS SIGNATURE SCREWDRIVER Available November 2011 Off-Premise Sell Sheet THE SITUATION The PAB Category Leads Malt.
Introduction to Blackstone. Presentation Overview  History  Vineyard Sourcing  Wines.

Introduction to Blackstone. Presentation Overview  History  Vineyard Sourcing  Wines.
Introduction to Toasted Head. Presentation Overview  History  Vineyards  Wines.

Introduction to Toasted Head. Presentation Overview  History  Vineyards  Wines.
1.A value proposition from the Russian River Valley 2.Small, select vineyards in the Russian River Valley and Chalk Hill appellations Highlighted by Chardonnay.

1.A value proposition from the Russian River Valley 2.Small, select vineyards in the Russian River Valley and Chalk Hill appellations Highlighted by Chardonnay.
Introduction to Robert Mondavi Private Selection.

Introduction to Robert Mondavi Private Selection.
Introduction to Robert Mondavi Private Selection.

Introduction to Robert Mondavi Private Selection.
Discover the new look of Blackstone Winemaker’s Select.

Discover the new look of Blackstone Winemaker’s Select.
Pinot Grigio Cal Dennison Sr. Director Winemaking E&J Gallo Winery 1.

Pinot Grigio Cal Dennison Sr. Director Winemaking E&J Gallo Winery 1.
Introduction to Ravenswood. Overview  History  Vineyards  Winemaking  Wines.

Introduction to Ravenswood. Overview  History  Vineyards  Winemaking  Wines.
LOCATION  Located halfway between San Francisco and Los Angeles California.  It is a city on the central coast of California with majestic land, wonderful.

LOCATION  Located halfway between San Francisco and Los Angeles California.  It is a city on the central coast of California with majestic land, wonderful.
Wine Informatics Dr. Bernard Chen Ph.D. University of Central Arkansas.

Wine Informatics Dr. Bernard Chen Ph.D. University of Central Arkansas.
ROTH ESTATE 1. Brand Story: –Roth Estate was founded in 2002 by Ted Simpkins. This first release from Vintage 2000 was a proprietary red blend called.

ROTH ESTATE 1. Brand Story: –Roth Estate was founded in 2002 by Ted Simpkins. This first release from Vintage 2000 was a proprietary red blend called.
Introduction to Clos Du Bois.  History of Clos Du Bois  The Sonoma Wine Growing Region  Our Distinguished Portfolio Presentation Overview.

Introduction to Clos Du Bois.  History of Clos Du Bois  The Sonoma Wine Growing Region  Our Distinguished Portfolio Presentation Overview.
Central Calif. Winegrowers and Calif. Assoc. of Winegrape Growers 2007 Winegrape Symposium Today, Tomorrow and Beyond” “Today, Tomorrow and Beyond” November.

Central Calif. Winegrowers and Calif. Assoc. of Winegrape Growers 2007 Winegrape Symposium Today, Tomorrow and Beyond” “Today, Tomorrow and Beyond” November.
OVERVIEW Handcrafted, Central Coast wines Great Value Distribution Objectives – By-the-glass at pubs and casual bistros – On-premise chain casual dining.

OVERVIEW Handcrafted, Central Coast wines Great Value Distribution Objectives – By-the-glass at pubs and casual bistros – On-premise chain casual dining.
Increase Profit with Divine Merchandising! Deliciously Divine Wines From Marc Mondavi Add Revenue! Target Your Audience With These Compelling Off Premise.

Increase Profit with Divine Merchandising! Deliciously Divine Wines From Marc Mondavi Add Revenue! Target Your Audience With These Compelling Off Premise.

Similar presentations

Ads by Google