1. B120: An Introduction to Business Studies Tutorial 1
Day School November 2007
14 May 2018
B120: An Introduction to Business Studies Tutorial 1
John C Jackson

2. Welcome to B120 ! Day School 1 - 3 November 2007 14 May 2018
John C Jackson

3. Agenda Introduction to B120 Course Structure, Assessment, etc.
Day School November 2007
14 May 2018
Agenda
Introduction to B120
Course Structure, Assessment, etc.
Introduction to Book 1
Activities
Review
Questions & Close
John C Jackson

4. Learning Outcomes To meet fellow students and tutor face to face
Day School November 2007
14 May 2018
Learning Outcomes
To meet fellow students and tutor face to face
Explain how the components of B120 fit together
Relationships – tutor/student/group
Carrying out STEEP and SWOT analyses
TMAs – advice
John C Jackson

5. B120 Course Structure There are 5 Course Books
Day School November 2007
14 May 2018
B120 Course Structure
There are 5 Course Books
Book 1: What is a business?
Book 2: An introduction to HRM in business
Book 3: An introduction to Accounting & Finance
in business
Book 4: An introduction to Marketing in business
Book 5: Different ways of looking at business
John C Jackson

6. Introduction to Book 1 Day School 1 - 3 November 2007 14 May 2018
John C Jackson

7. Book 1: Aims & Objectives
Day School November 2007
14 May 2018
Book 1: Aims & Objectives
Describe some common characteristics of businesses
Explore what makes businesses different from each other
Understand the main Sociological, Technological, Economic, Environmental & Political forces that impact on business
Explain how organisational cultures emerge within businesses
Outline different types of structures and how they might impact on how work is organised within a business
Identify the importance of business ethics
Provide an introduction to business functions
John C Jackson

8. Book 1: Sessions What is a business ? The external environment
Day School November 2007
14 May 2018
Book 1: Sessions
What is a business ?
The external environment
Business structures
Business cultures
Business ethics
An introduction to business functions
Small business and entrepreneurship
John C Jackson

9. Book 1: Key Concepts & Ideas
Day School November 2007
14 May 2018
Book 1: Key Concepts & Ideas
Businesses come in all shapes and sizes
A business cannot operate without being influenced by and impacting upon its external environment
The shape and identity of a business is closely linked to its structure and culture
Business ethics is an important part of business and of B120
Small businesses, while often overlooked, provide a large proportion of employment and are an important part of the business world
John C Jackson

10. Day School November 2007
14 May 2018
Book 1: Key Theories
Business Types (Public / Private, Profit / Not for Profit)
Morgan’s Metaphors (Morgan)
STEEP & SWOT Analysis
Business Structures (Pugh & Hickman)
National Cultures (Hofstede)
Organisational Culture (Trice & Beyer / Drennan)
The Role of Ethics in Business (CSR)
Stakeholder Analysis (Johnson & Scholes)
Introduction to other Business Functions
John C Jackson

11. Activity: Exploring Business
What is a business?
How do we define a business?
What are its main characteristics?
What makes a good business?
Use your own experiences to discuss these questions as well as using course materials

12. Activity: Exploring Business
Stakeholders:
Think of some organisations in your context and identify the principal stakeholders
Highlight whether they are internal or external stakeholders
What are their ‘stakes’ in the organisation?
What conflicts are there between stakeholders’ interests?
Do the same for your own organizations

13. STEEP
A useful structure to help analyse the external environment relating to a business:
Sociological factors
Technological factors
Economic factors
Environmental factors
Political factors

14. Activity: Exploring Business
Day School November 2007
14 May 2018
Activity: Exploring Business
Looking at your own business examples - for each one, discuss:
What sort of business is it?
What are the influences on it from the external environment?
Use the STEEP model as a framework for analysis
Newspaper/ magazine article concerning a small business
Groups 3 to 4 – each member tells the others about their chosen business
Choose one business from the group and do a STEEP analysis
Report back key points
Similarities and differences
John C Jackson

15. Activity 1: Streetwise Fashion
Day School November 2007
14 May 2018
Activity 1: Streetwise Fashion
John C Jackson

16. Activity 1: Streetwise Fashion
Day School November 2007
14 May 2018
Activity 1: Streetwise Fashion
Tips for Reading Case Studies:
Read the case through quickly to get a feel for the situation
Understand what it is you are required to do – check the questions and any instructions
Re-read the case, make notes, ask yourself, “what seems to be going on here that may be relevant?”
Start organising your thoughts/notes - using concepts from the course – to help you expand upon and support your diagnosis
John C Jackson

17. Activity 1: Streetwise Fashion
Day School November 2007
14 May 2018
Activity 1: Streetwise Fashion
S T E E P
John C Jackson

18. Activity 1: Streetwise Fashion
Day School November 2007
Activity 1: Streetwise Fashion
14 May 2018
Sociological:
Demographics, age & structure of populations, patterns of work, gender roles, etc.
Technological:
Information and communications technology, scale and rate of change, internet, etc.
Economical:
Rate of economic growth, interest rates, inflation, energy prices, exchange rates, etc.
Environmental:
Legislation, environmental reporting, shareholders, pressure groups, customers, etc.
Political:
Legislation, WTO / EU trade regulations, government, public services, taxes, etc.
John C Jackson

19. Activity 1: Streetwise Fashion
Day School November 2007
14 May 2018
Activity 1: Streetwise Fashion
S W O T
John C Jackson

20. Activity 1: Streetwise Fashion
Day School November 2007
14 May 2018
Activity 1: Streetwise Fashion
Strengths & Weaknesses
Internal environment, resources and how they are used, structure, culture, brand, people etc.
Opportunities & Threats
External environment, competitors, customers, suppliers, environment, technology etc.
John C Jackson

21. Activity 1: Streetwise Fashion
Day School November 2007
14 May 2018
Activity 1: Streetwise Fashion
Strengths
Weaknesses
Internal
Opportunities
Threats
External
John C Jackson

22. Activity 1: Streetwise Fashion
Day School November 2007
14 May 2018
Activity 1: Streetwise Fashion
In Groups Discuss:
Is the relationship between the two businesses likely to be successful ?
What are the differences between the two businesses ?
What might be the benefits and the costs for each of the businesses ?
Group Activity:
Make a STEEP & SWOT analysis for each company
Present your STEEP & SWOT frameworks to the other groups
Take 20 minutes to discuss your ideas and prepare
John C Jackson

23. B120 Assessment Tutor Marked Assessments (TMAs)
Day School November 2007
14 May 2018
B120 Assessment
Tutor Marked Assessments (TMAs)
There are 2 TMA’s in B120…..
TMA01: 2 Mini case studies based on books 1 & th November 2008
TMA02: Report based on books 3 & 4
- 29th February January 2009
John C Jackson

24. B120 Assessment Tutor Marked Assessments (continued)
Day School November 2007
14 May 2018
B120 Assessment
Tutor Marked Assessments (continued)
If you think you might miss the deadline - please do contact me
Under certain circumstances - an extension can be agreed
You do need to have a valid, plausible reason
Any extension must be agreed before the due date
Late TMAs – without authorisation - will not count towards your final mark
John C Jackson

25. TMA Marks Each TMA is marked out of 100 TMA01 = 50% of TMA marks
= 100% / 2 = 50% Examination = marked our of 100
100 / 2 = 50%
Total assessment
= TMA marks + Examination Marks = 100% (possible)

26. B120 Assessment End of Course Examination Final written assessment
Day School November 2007
14 May 2018
B120 Assessment
End of Course Examination
Final written assessment
It will cover all 5 books
More to come on this nearer the time
John C Jackson

27. Review of Today Day School 1 - 3 November 2007 14 May 2018
John C Jackson

28. Day School November 2007
14 May 2018
Questions
John C Jackson

29. Important Dates Day School 1 - 3 November 2007 14 May 2018
John C Jackson

30. Important Dates TMA01: 30th November 2008 TMA02: 29th February 2009
Day School November 2007
14 May 2018
Important Dates
TMA01: 30th November 2008
TMA02: 29th February 2009
Next Tutorial:
John C Jackson

31. Learning Outcomes To meet fellow students and tutor - face to face
Explain how the components of B120 fit together
Relationships – tutor/student/group
Doing a STEEP & SWOT analysis
Case study “Streetwise Fashion”
TMAs - advice