2. CRAVEONLINE + SXSW
CraveOnline Hit The Desert For The SXSW Party In Austin!
CraveOnline took things to a whole new level with a double-bill day and night party featuring a dream lineup of bands!
No need for wristbands, laminates or special VIP secret handshakes – this party was free to the public.

3. Craveonline + marshall headphones
The CraveOnline SXSW Music Showcase had three separate stages featuring Rock and Hip Hop’s top artists. Guests were able to experience a combination of music and art.
WHAT WE DID
Attracted top Rock and Hip Hop performers
VIP Attendees
Signage inside venue and throughout 6th Street
Social media awareness and promotion
Extensive Press coverage
Social promotion from performing bands
Curated content across CraveOnline and affiliate sites
Post event video distribution
Product testing lounge for Bands and VIPs

4. Craveonline music showcase at sxsw
The Low Volts
Turbogeist
Kongos
The Mowgli’s
Black Drawing Chalks
My Goodness
Silent Film
Herbert Bail Orchestra
Talib Kweli
Blondfire
Alain Johannes
Blackout Party
Eagles of Death Metal
Reignwolf
Master P &
The Rocketboys
Cosmic Suckerpunch
Raekwon

5. Craveonline at sxsw VIPs & BRANDS IN ATTENDANCE
Queens of the Stone Age
Mystikal
Andrew Schepps – producer, engineer, artist (Red Hot Chili Peppers, Queens of the Stone Age, Jay-Z, Michael Jackson)
Jeremy Ruzumna (Fitz and The Tantrums)
Nick Adler (Roxy Venue)
360 Magazine
Billboard
Converse
Briana (Earmilk)
Elle.com
Forbes
Darren Griffin (Stupid Dope)

6. MENTIONS ON OTHER SITES
Social awareness
CraveOnline Social Media Call Outs
SOCIAL MEDIA PICKUPS
FROM OUR ATTENDEES
RADIO SHOUT OUTS &
MENTIONS ON OTHER SITES
Over 650,000 fans were reached across various social media platforms
Do512 delivered +5,500 RSVPs and featured a blog and numerous Facebook/Twitter posts for CraveOnline surpassing 57k “likes”
Marshall Headphones promoted the event on its Twitter, Facebook and Tumbler accounts
Performers promoted the event on their social media channels

7. CRAVEONLINE Video Distribution
CraveOnline’s music showcase was packaged in a series of videos featuring over 15 band performances, lifestyle coverage and artist interviews that were later featured on a multitude of sites and social platforms.
Video placements on Allhiphop.com homepage and 5 other article pages (+475K monthly uniques)
Distributed video content to influential music bloggers, +200 editors at leading national newspapers, and editors from music’s hottest magazines
Videos were also promoted across our featured performers various social media platforms
EAGLES OF DEATH METAL
REIGNWOLF
REIGNWOLF
SILENT FILM
SILENT FILM

8. Craveonline SXSW Coverage
Dedicated SXSW 360 coverage included editorial, interviews, videos, photos and more!

9. Media coverage from over 370 outlets
Featured coverage on Reuters.com (10MM monthly uniques)
CraveOnline appeared #1 in Google search for Eagles Of Death Metal, Reignwolf and Talib Kweli
Post event featured articles and images on Undastream.com
The Allhiphop.com invitations and Sway’s Universe blasts reached over 10K people
10 calendar listings in local Austin publications
3 different blasts were sent to over 185K subscribers on the CraveOnline event

10. LOREM IPSUM Account Executive 646.461.9060 x2408