1. Reliance retail limited
Reliance retail limited (RRL) is subsidiary of reliance industries limited.
RRL was set up in 2006and marks the foray of the reliance group into organized retail.

2. Product mix Length Depth Consistency Width
Set of all products offered for sale by a company.
It consist of various product line.
Any company’s product mix has four dimension:
Width
Length
Depth
Consistency

3. Reliance jio Reliance fresh Reliance timeout Reliance footprints
WIDTH
Reliance jio
Reliance fresh
Reliance timeout
Reliance footprints
Reliance trends
Reliance jewels
Reliance digital

4. LENGTH reliance digital Audio and video products
Electronic musical instruments
Digital cameras
Computer and peripherals
Mobile and fixed line instrument
Refrigerators
Kitchen and home appliances

5. Depth in computers
Hardrive
Operating system
Processor
Display type
Processor core
Screen size
Ram memory

6. CONSISTENCY

7. JIO
Line stretching
Line stretching is an expanding strategy by a company where the new products are launched in the same product line.
Upward stretching Downward stretching
LYF earth 2(21599) LYF flame 7(3999)

8. LINE FILLING
MODERNISATION
JIO tied up with domestic market
Initially they launched Water 1,Earth 1 series
Flame (7 and 8)
Water (7,7s,8,9,10)
Earth (2)
JIO introduced JIO apps on Google play as part of its upcoming strategies.
My JIO
JIO TV
JIO Cinema
JIO chat messenger
JIO 4G Voice

9. LINE FEATURING
Featuring is a strategy in which certain items get promotional attention either to boost interest or image
Jiofi
Jio 4G VOICE

10. physical store and online delivery Actual product
augmented product
physical store and online delivery
Actual product
Customer care service
One year prime membership
Cheapest
Communicatio-n
Reliance
blue and red packaging
4G VoLTE
SOS feature
No warranty

11. BRAND DEVELOPMENT STRATEGY
BRAND EXTENSION
Extending their brand name
Extending their product in new category
Risk involvement
Saves the high advertisement cost

12. COST PER CUSTOMER DECREASED
SALES
INCREASED
COST
COST PER CUSTOMER DECREASED
PROFIT INCREASED
PROFIT
MARKETING OBJECTIVES
TO INCREASE IT SHARE RATHER THAN PROFIT
PRODUCT
DIVERSIFY BRAND AND MODEL
PRICE
PRICE TO MATCH OR BEST COMPETITORS
DISTRIBUTION
BUILD MORE INTENSIVE DISTRIBUTION
ADVERTISING
STRESS BRAND DIFFERNECES AND BENEFIT