1. INTRODUCING MUSIC FEEDS
CONTENT, CONTEXT & CREATIVE WITH SCALE
INTRODUCING MUSIC FEEDS

2. WE’RE ON A
MISSION…
TO CREATE CONTENT THAT PROVOKES DEBATE & FUELS PASSION

3. CONNECTING WITH OUR AUDIENCE THROUGH ENTHUSIAST PUBLISHING
MEN │ WOMEN │ YOUTH │ MUMS
ENTERTAINMENT
LIFE +
STYLE
MUSIC
GAMING
SPORTS
3.2 M+ UNIQUE VISITORS
52M+ PAGE VIEWS
17+
AVG PAGES
PER VISITOR
AVG MIN SPENT
PER VISITOR
28+
Source: Nielsen Standard Metrics May 2014

4. OS CATEGORY DEFINING BRANDS
ENTHUSIAST PUBLISHER
OS CATEGORY DEFINING BRANDS

5. CREATING THE CONTENT THAT
OUR AUDIENCE CRAVE
17+
28+
ENTERTAINMENT GAMING FASHION+BEAUTY LIFE+STYLE PARENTING KIDS+TEENS
Source: Nielsen Standard Metrics May 2014

6. MARKET LEADING ENGAGEMENT
MUSIC FEEDS REACH
MARKET LEADING ENGAGEMENT
DAILY UNIQUE BROWSERS
AVG. TIME SPENT
24K
8.5 MIN
23K
8.2 MIN
20K
8 MIN
19K
7.5 MIN
14K
6 MIN 9K
4.2 MIN 8K
3 MIN* 2K
1.5 MIN 2K
N/A
Source:, Nielsen Market Intelligence June 2014, Nielsen Standard Metrics June 2014, *comScore Australia Media Metrix June 2014

7. MUSIC FEEDS AUDIENCE DUPLICATION 79% 80% 72% 92% 74% UNIQUE REACH
OVERLAP
79%
80%
72%
92%
74%
20.4%
19.4%
27.5%
8.0%
25.7%
Source: Nielsen Duplication Report June 2014

8. MUSIC FEEDS AUDIENCE REACH 79% 80% 72% 92% 74% 8K MALE REACH
FEMALE REACH
79%
80%
72%
92%
74%
5000
48K
48K
48K
48K
48K 8K
48K
4000
37K
3000
37K
2000
21K
18K
1000 8K 5K 5K 3K 2K
12-24
25-34
35-49
50-64
Source: Nielsen Audience Profile July 2014

9. OUR AUDIENCE ARE MUSIC LOVERS
193
ATTENDS MUSIC CONCERTS
205
FREQUENTLY ADVISE OTHERS ON MUSIC
200
BOUGHT TICKETS FOR MUSIC CONCERTS
178
SEARCH ONLINE FOR INFO ON MUSIC
Change him
182
SPENT UP TO +1K ON MUSIC CONCERT
162
LISITEN TO +50 AUDIO STREAMS PER WEEK
Source: ComScore Plan Metrix, Q1 2014

10. MUSIC FEEDS
MusicFeeds first launched in 2008 and continues to focus on breaking local talent, covering local and international acts & music and showcasing the latest news and reviews to a constantly growing urban audience.
FEATURING:
News: always the first to break the big music stories
Features: interviews and opinion on local & int’l artists
Reviews: industry leading opinions on albums and gigs
Festivals: in-depth coverage of the biggest events
Live Sessions: the biggest artists straight from the MF studio
Playlists: top tracks streamed via Guvera
Social: large community of loyal Facebook fans
Our audience OF music lovers:
+442K
+1.5M
+8mins
155
MONTHLY UNIQUES
PAGE VIEWS
TIME SPENT PER PERSON
P24-34 COMP INDEX
Google Analytics, June 2014, * Nielsen Standard Metrics/Audience Profile, June 2014

11. Legendary recording studio located in Sydney’s Inner West
MUSIC FEEDS STUDIO
Legendary recording studio located in Sydney’s Inner West
WORLD CLASS
RECORDING FACILITIES
LIVE SESSIONS
AUSSIE ROCK HERITAGE

12. MUSIC FEEDS STUDIO
Featuring regular live sessions with the top local and international talent

13. SPONSORSHIP OPPORTUNTIES
Website integration, live performances, custom content and syndication solutions 1
Sponsorship of live sessions with top artists in Music Feeds legendary Sydney studio
Integrated festival package covering key events in the Australian music calendar – sponsorships cover line-up announcements, pre-interviews, event coverage
Unique opportunities to host branded events on a large rooftop space above the Music Feeds studio 4
High impact takeovers of sections of the site with reskin and ad roadblock
Custom integration and articles inspired by brands written in the Music Feeds style
Promotion using Music Feeds loyal following of Facebook fans 5 2 6 3

14. LIVE SESSIONS IN THE STUDIO
The top artists in a unique live recorded session at the Marrickville facilities!
SPONSORSHIP OPPORTUNITIES
A unique opportunity for brands to partner with Music Feeds and to sponsor live music straight from the studio. Local and international artists come in on a weekly basis (approx.) and sponsorships are available for a two month series of sessions (6-8 artists over two months).
Previous artists include Birds of Tokyo, Franz Ferdinand, You Me At Six, City and Colour, Boy & Bear, The Preatures, Sticky Fingers and Jake Bugg.
What it can include:
Logos (on studio wall, on microphones, t-shirts)
Videos to run on Youtube, as well as Music Feeds
Product placement (if applicable)
Live Sessions Hub Page
‘Presented By’ sponsorship
Lower third overlay
Ad roadblock / reskin around content
Price starts from $40k

15. MF PRESENTS SUMMER OF MUSIC
In-depth coverage of the key events in the Aussie music calendar

16. MF PRESENTS SUMMER OF MUSIC
In-depth coverage of the key events in the Aussie music calendar
SPONSORSHIP OPPORTUNITIES
Music Feeds is the only place to come for the most in-depth coverage and information on Australia’s music festivals. From the line-up announcement to live reports and post event wrap-ups, Music Feeds has it covered.
Festivals include Soundwave, Field Day, Laneway Festival, Future Music, Meredith Music Festival, Falls Festival, Shore Thing, Woodford Folk Festival, Southbound, Festival of the Sun and Golden Plains
What it can include:
Logos at the Music Feeds tent
Behind artist, microphones, t-shirts
Product placement (if applicable)
Festivals Hub Page
‘Presented By’ sponsorship
Pre-roll
Lower third overlay
Ad roadblock / reskin around content
Price range $70k - $150k

17. LINE-UP ANNOUNCEMENTS
OUR AUDIENCE LOVE
FESTIVALS AND IT SHOWS
LINE-UP ANNOUNCEMENTS
DAILY UNIQUE BROWSERS
FESTIVAL COVERAGE
Source:, Nielsen Market Intelligence July 2014

18. LIVE MUSIC ON THE ROOFTOP
Unique event opportunities for brands on the rooftop of the Music Feeds Studio!
SPONSORSHIP OPPORTUNITIES
Not only do Music Feeds have a state of the art studio, but on top is a space large enough to host an exclusive outdoor session! Looking out over Sydney’s skyline, the rooftop is 300m2 and the opportunity exists for a brand to sponsor an event where a band performs to select group of lucky people. Package includes product placement, branding and full online coverage.
What it can include:
Logos at the rooftop event (behind artist during performance, on microphones)
Product placement (if applicable)
Brand can supply product at event (if applicable)
Custom competition to win tickets to event
‘Presented By’ sponsorship
Pre-roll
Lower third overlay
Ad roadblock / reskin around content

19. MUSIC FEEDS
TAKEOVERS
Brands can align with Australia’s biggest music site with this stylish takeover featuring a large billboard ad unit complete with reskins and MREC for maximum impact and exposure.
The billboard unit is a 970x300 Billboard Plus video ad and will appear already expanded with the video auto-playing and can be closed and reopened by the user.
FEATURING:
Large, high impact execution
Takeover includes reskin, billboard and MREC

20. MUSIC FEEDS
EDITORIAL
To enhance a booking made with Music Feeds, the editors are able to write an ‘inspired by’ article, which aligns with the campaign objectives.
Written in the editorial style MF is known for, it can feature videos, an image gallery, a list or text and will be fully roadblocked with an MREC, leaderboard and reskins.
The article will be featured in the homepage carousel and co-branded traffic drivers will run across the Evolve Media portfolio.
FOR EXAMPLE:
The 7 Worst Christmas Songs Of All Time Made Better With Jack Daniels
Check Out XXXX’s Ultimate Summer Playlist On Guvera

21. MUSIC FEEDS
ARE SOCIAL
Music Feeds has a loyal and passionate audience of fans on Facebook.
Currently there are just under 80,000 fans and that number is growing by approx 1,000 per week.
Music Feeds posts several times per day with stories linking through to articles on the site and the page gets an incredible engagement rate of over 200% (77.3K likes vs k people engaged).
ALSO IN SOCIAL:
Music Feeds also has:
Twitter – 19,800
Instagram – 2,208
YouTube – 14,798
Google

22. MUSIC FEEDS AD UNITS RESKIN RESKIN LEADERBOARD (728x90) MREC (300x250)
Music Feeds features MREC and Leaderboard placements on every page of the site, with all ads above the fold.
Ads can be served ROS (run of site) or can run in specific categories, such as News, Features or Album Reviews.
Reskins can also be added to complete the page takeover.
MREC (300x250)
FEATURING:
MREC (300x250), Leaderboard (728x90) and side skin positions
Ads can run across selected sections of MF or ROS
CPM booking (cost per thousand impressions)
Can be sold together or separately
All units above-the-fold
Gorilla Nation can produce ads if necessary

23. MUSIC FEEDS EMAIL DATABASE
In addition to the social media following, Music Feeds has a database of approx 10,000 loyal music fans, who have opted in to receive relevant advertising s.
The opportunity for a client is to send a fully branded EDM to the Music Feeds list.
FEATURING:
Fully branded solus EDM
header features Music Feeds mention
Database size approx 10,000
Demographic data available