1. Why El Mayor? Brand Programs Consumer Target Awards
100% Premium Blue Agave
El Mayor is experiencing steady growth and outpacing the category
Hand-selected and hand-harvested by the third generation Master Distiller, Rodolfo González
The González family has perfected the art and craft of growing agave and distilling tequila for over four generations
Iconic POS
Barrel Select
Brand Ambassadors
Blanco:
2017 SIP Awards- Platinum; Best of Class; Consumer Choice Award
2017 San Francisco World Spirits Challenge- Silver
2017 Ultimate Spirits Challenge- 94 points; Finalist, Great Value
2017 Tequila Masters- Super Premium Category- Silver
Reposado:
2017 SIP Awards-Platinum; Consumer Choice Award
2017 San Francisco World Spirits Competition- Silver
2017 Ultimate Spirits Challenge- 93 points; Finalist, Great Value
Añejo:
2017 SIP Awards- Gold; Consumer Choice Award
2017 San Francisco World Spirits Competition- Double Gold
2017 Ultimate Spirits Challenge- 86 points
2017 Berlin International Spirits Competition- Silver
2017 Tequila Masters- Super Premium Category- Gold
Extra Añejo:
2017 SIP Awards- Platinum; Best of Class
2017 San Francisco World Spirits Competition- Bronze
2017 Berlin International Spirits Challenge- Silver
2017 Ultimate Spirits Challenge- 91 points
2017 Tequila Masters- Super Premium Category- Master
Consumer Target
Awards
Adults age
Educated professionals who have developed a taste for better tequila and cocktails
Greater that $55k household income
Crave diversity and new experiences; social lifestyle