1. EarthLink SD-WAN
The Business Aware Cloud Network™

2. Customer Experience
Personal
Ubiquitous
Secure
Relevant
Mobile
Strategic customer initiatives drive the need for network transformation
Channel Evolution
Single Multi Omni Unified
NaaS
SD-WAN
WiFi
Security
UCaaS
Competition for the customer is intense and drives the investment in new technology. The need to improve customer experience, patient outcomes or member experience, is a key priority for organizations to stay ahead of the competition.
Let’s take a look at the key elements in this transformation – the storefront of the future will combine the sensory experience of the physical store with the convenience of online shopping. There are 5 critical elements needed to meet consumers’ new expectations:
Mobile – the proliferation of mobile technology offers retailers new ways of enhancing customer engagement by utilizing mobile devices already in customers and associates hands.
Relevant – identify the customer when they enter the store and understand their browsing history and past purchases, in addition to current environmental factors to offer relevant messages to the customer.
Personal – enable personalized customer service by arming associates with product and customer knowledge and insights
Ubiquitous – identify shoppers and gather, analyze and disseminate customer, product, pricing, and inventory data instantly. And being able to deliver a seamless personalized experience to the shopper whenever, wherever and however they choose to shop.
Secure – ensure a secure environment to safeguard the customer’s payment and personal data
Transforming the customer experience leads to key initiatives like Channel and Compliance evolution that become the business drivers for Network Evolution. So my first question is: Where are you in your channel evolution? Second question: Where do you stand with Cloud Adoption?
To support those initiatives, the network must evolve. Traditional MPLS designs that backhaul traffic to corporate data centers can’t support cloud based application performance standards. Hybrid networks are designed to “solve for the cloud” while lowering the overall cost of bandwidth. And SD-WAN takes Hybrid designs to the next level with enhanced cloud performance capabilities, complete visibility and real time control, along with active / active capabilities that support 100% uptime SLA’s. SD-WAN is the beginning of Network as a Service where all facets of the network solution are orchestrated in the cloud which provides the opportunity to quickly deliver best in breed solutions with integrated analytics that drive smart business decisions.
Key point is that storefronts can be a differentiator and they are going to get a lot more connected, mobile and smarter – to get there, the network needs to evolve as well.
IT Transformation
Cloud Adoption (Hybrid Cloud)
Network Evolution
MPLS Hybrid SD-WAN NaaS

3. Business drivers for network transformation
Support Organization
Customer
Innovation
IT Transformation II
III IV I
Adopt
Advance
Aspire
Excel
Cloud Adoption
80% of traffic destined for the Internet
As IT transforms from a support organization to become a leader in customer innovation, that transformation leads to cloud adoption and bandwidth demand. In fact, Gartner estimates that 80% of network traffic is now destined for the Internet. And the demand for bandwidth is doubling every 18 months. The network must evolve to deliver improved cloud-based application performance, more cost effective bandwidth options, and 100% uptime. Pretty simple but often overlooked. So to align your network with your business needs, let’s talk about where you stand with cloud adoption, bandwidth demand, and uptime requirements.
Bandwidth Demand
2x every 18 months
IT Transformation leads to Cloud Adoption and Bandwidth Demand
The network must evolve to deliver:
Improved cloud-based application performance
More cost effective bandwidth
100% Uptime

4. Hybrid WAN & SD-WAN Use Cases
Business Drivers
Current Design
New Design
Shifting workloads to the cloud - need to improve cloud based application performance
Internet based network
Add SD-WAN for visibility and control 1
MPLS network
Add Cloud Express 2
Hybrid network 3a +
Bandwidth Constraint
Add SD-WAN for visibility & control
Replace skinny T1's with cable or Ethernet (Hybrid design) 3b
Replace skinny T1's with cable or Ethernet
Add WAN 2 with SD-WAN for Active / Active failover 5
Need 100% Uptime for Critical Applications
Add diverse WAN 2 with SD-WAN Active / Active packet based failover 4
As we learned from the last slide, there are three primary business drivers for network transformation: 1) Cloud Adoption, 2) Bandwidth Demand , and 3) 100% Uptime. Using those business drivers we have identified common use cases that address the need as well as design reference architecture to guide the design process. Let’s review each one: review each combination

5. Prioritize critical applications over Internet to improve performance
Use Case 1
Prioritize critical applications over Internet to improve performance
Business Driver: Shifting workloads to the cloud - need to improve cloud based application performance
In this use case the organization has an Internet network, and needed to improve the performance of critical applications that were being shifted to the cloud.,
The solution: Implement an SD-WAN to provide the visibility and control over all applications to ensure prioritization and performance.
Business Driver: Bandwidth Constraint
In this use case the organization has an Internet network, and needed to improve the performance of critical applications.

6. Move applications closer to the user for improved performance
Use Case 2
Move applications closer to the user for improved performance
Business Driver: Shifting workloads to the cloud - need to improve cloud based application performance
In this use case the organization has an MPLS network, and needed to improve the performance of cloud based applications.
The solution: Add Cloud Express to move applications closer to the end user for improved performance.

7. Move applications closer to the user for improved performance
Use Case 3a
Business Driver: Shifting workloads to the cloud - need to improve cloud based application performance
In this use case the organization has an Hybrid network, and needed to improve the performance of cloud based applications.
The solution: Add Cloud Express to move applications closer to the end user for improved performance.
Move applications closer to the user for improved performance

8. Replaced skinny T1 with cost effective cable or broadband access
Use Case 3b
Replaced skinny T1 with cost effective cable or broadband access
Business Driver: Bandwidth Constraint
In this use case the organization had an MPLS network, and needed more bandwidth to support increasing amount of applications.
The solution: replace “skinny” T1 with low cost high bandwidth broadband access.

9. Use Case 4 Additional bandwidth Gain visibility & control
Plus 100% uptime
Business Driver: Need 100% Uptime for Critical Applications
This organization had a single Internet connection, but needed 100% uptime.
Solution: add a second diverse Internet connection for more bandwidth and SD-WAN with active/active configuration to guarantee 100% uptime.

10. Use Case 5 Additional bandwidth Gain visibility & control
Business Driver: Need 100% Uptime for Critical Applications
This organization had a single MPLS or Hybrid WAN, but needed 100% uptime.
Solution: For the MPLS only - add a second diverse Internet connection and SD-WAN fro increased bandwidth. For the Hybrid WAN, add SD-WAN. In both scenarios the SD-WAN creates an active/active configuration that delivers a 100% uptime guarantee.
Gain visibility & control
Plus 100% uptime

11. Why EarthLink for SD-WAN Solution
Concierge Service
Business Aware
Cloud Network
A premium fully-managed service to get the most from SD-WAN
Assigned service manager to provide expert guidance and proactive support
Optional professional service support include Network Diagnostics & Design and SD-WAN integration/implementation
Designed to improve cloud based application performance with diverse low latency connections to cloud providers
Business aware cloud network enables real time dynamic traffic steering
Trusted ISP heritage with deep experience in access options and managing hybrid networks for customers of every size
Tailored Industry Solutions
Optimized Management
EarthLink is coming to market with a truly differentiated SD-WAN solution with advantages in 4 unique areas:
EarthLink Concierge service is a fully-managed service to that helps you get the most from SD-WAN – Your network environment is continuously, proactively monitored and optimized for peak performance by EarthLink experts. An assigned service manager provides personalized guidance, analyzes network and application performance and recommends actions needed to get the greatest possible value from your network investment. Professional service support options include Network Diagnostics & Design and SD-WAN integration/implementation.
Business Aware Cloud Network designed to improve cloud based application performance with diverse low latency connections to cloud providers as well as EarthLink provided services.
Our Business aware cloud network enables dynamic traffic steering in real time to provide the flexibility, agility and reliability to deliver superior application performance and a consistent differentiating customer experience. EarthLink’s trusted heritage as an ISP gives us deep experience with crucial last mile access options and managing hybrid networks for customers of every size across many industries
Tailored solutions: EarthLink delivers a full suite of services specifically designed to improve your customer experience including cloud-based unified communications, security and WiFi.
Consulting and professional services that have helped many well-known brands begin the journey to transform their customer experience.
Optimized Management :
Power and simplicity – Easy-to-use management tool offering total visibility and control in a single interface, including zero touch configuration for new locations, services and security policies
Complete control – Set business policies, prioritize applications by location, user, and time/date and make real time changes to dynamically optimize performance and customer experience
Drive business productivity based on real time performance analytics and insights
Full suite of services specifically designed to improve your customer experience including cloud-based unified communications, security and WiFi
Consulting and professional services that have helped many well-known brands begin the journey to transform their customer experience.
Power and simplicity – easy-to-use management tool offering total visibility and control, zero touch configuration for new locations, services and security policies
Complete control – set business policies, prioritize applications and make real time changes to dynamically optimize performance and customer experience

12. EarthLink SD-WAN Concierge™ service
Personalized and proactive expert guidance
The concierge service is a fully managed service that EarthLink proactively monitors and manages application & network performance on your behalf. We help you create the application priority and policies that ensure your most critical applications get the bandwidth they need to deliver the desired customer experience.
In this example you can see the real-time Concierge service in action from the SD-WAN dashboard. Despite the MPLS circuit going down and the poor performance of the cable connection, critical applications still performed well as noted on the dashboard, where SD-WAN service level remained green. Dynamic Multi-Path Optimizations features of SD-WAN enable always on for critical apps as it continuously monitors both connection paths, dynamically steers traffic based on your pre-established priorities as well as performing forward error correction and jitter buffering on low quality network connection.
As a fully managed service, we take the burden of management off your shoulders so you can focus your IT staff on business building innovations.
A fully managed service for businesses that want to focus resources on innovation

13. Key Features: SD-WAN 1 2 3 4 5 6 Application Visibility & Control
Prioritize applications based on business policies
Centrally manage and deploy routing policies via cloud based network management tool 1
100% uptime guarantee for locations with dual WANs
Automatic adjustments to preserve prioritization based on pre-set performance benchmarks per application
Dynamic WAN Selection 2
Continuously monitor and improve network paths
Uses forward error correction and jitter buffering for improved quality
Path Conditioning 3
Dynamic IPsec
Deployment 4
Listed here are the six key features of SD-WAN and the benefits delivered.
These features enable business benefits:
100% uptime guarantee SLA
Improved application performance
Ability to operate with agility
Increase operational efficiency
Mitigate risk
Automatically setup IPsec tunnels with end to end encryption
Enable dynamic branch to branch connections for efficiency
Stateful Firewall 5
Easily deploy and manage security policies with an integrated firewall
Centrally manage security policies with capability for edge overrides
View real-time analytics to create policies and control application traffic for best performance
Know what applications are running and the bandwidth being used
Network Analytics 6

14. Operational Efficiency
SD WAN Benefits
Cost Savings
Security
Availability
Bandwidth
Analytics
Flexibility
Speed
Low cost Internet connections
Centralized management control via myLink
No remote IT support with zero touch deployment
As a service vs. capital expense
Secure VPN tunnels
Integrated firewall with application controls
Devices identified when connecting to network
Centrally managed security policies
Set application policies based on performance metrics
Application aware intelligence dynamically routes traffic based on policies & real-time metrics
Eliminate SaaS backhaul delays & congestion
Dynamic path conditioning monitors capacity and quality with automated error correction
Real-time analytics with complete visibility by location and application
Analytics guide trouble shooting, policy setting and planning bandwidth upgrades
Centrally managed through myLink – set network, security and application policies across specific or all locations and/or users
Rapidly deploy new sites with zero touch
Local ISP with short lead-times for rapid turn-ups
Add new BW without re-configurations
Easy upgrade from MPLS – no rip and replace
Operational Efficiency
Performance
Visibility / Control
Agility
Benefits
SD-WAN benefits fall into 4 main categories:
Attain operational efficiency
Deliver cost savings
Reduce costs by adding internet connections
Reduce capital expense – CPE is included in the service
Eliminate need for IT staff to travel to deploy equipment and software to branch locations
Tighten security
Traffic flows across secure connections (encrypted VPN tunnels)
Integrated stateful firewall with application control
End user devices are identified when connected to the network
Centralized configuration management
All business and security policies are centrally managed through the myLink management portal
Reduce management cost and problem solving time
Flexibility for site / branch specific rules
Achieve optimum performance
Set policies for each application based on required performance parameters
Application aware intelligence dynamically routes traffic based on policies and real-time network metrics
Dynamic path conditioning continuously monitors WAN connection capacity and quality with automated error and jitter correction
Eliminate backhaul performance delays to significantly improve user experience when connecting to cloud & SaaS applications
Gain visibility & control
Real-time analytics with complete visibility by location and application to guide in trouble shooting, policy setting and planning bandwidth upgrades
Centrally managed through myLink – set network, security and application policies across specific or all locations and/or users
Operate with agility and speed
Rapidly deploy new sites with zero touch deployment to eliminate costly truck rolls and on-site IT support
Utilize local ISP (cable DSL, Ethernet) with short lead-times for rapid turn-ups
Simply add new access bandwidth as required – no re-configurations required
Seamlessly upgrade from MPLS – no rip and replace required

15. EarthLink SD-WAN
89%
100X
100%
Cloud Core improves the user experience by as much as 89% by selecting the best path for cloud-based applications.
SD-WAN designs provide up to a hundred times the bandwidth with 90% cost savings per megabit versus traditional designs
SD-WAN provides a 100% uptime guarantee and a 50% improvement in application performance.
Why EarthLink SD-WAN? Let me give you 3 more reasons.
#1: with 80% of WAN traffic destined for the Internet, why congest your Data centers with this traffic? An SD-WAN sends this traffic to the Internet directly from your locations which can improve end user performance by as much as 89%.
#2: the demand for network bandwidth doubles every 18 months, so adding expensive and skinny T1’s becomes ever more cost prohibitive. With SD-WAN you can add low cost broadband that has up to 100 times the bandwidth at essentially the same cost as a T1, One way to think about this is SD –WAN enables MPLS performance/security at Internet bandwidths and price levels.
#3: With an SD-WAN dual connection EarthLink guarantees a site level SLA of a 100% uptime. For mission critical and customer support applications this is a must for many businesses. This is not a circuit SLA but a site SLA, which no other Network Service Provider is guaranteeing.

16. Ready to Experience EarthLink SD-WAN?
Schedule a Risk Free trial for up to 5 locations for up to 90 days.
We’ll provide the edge devices, installation, and guidance on how to maximize your trial experience.
We’ll schedule a consultation with our SD-WAN design experts to help you structure a trial based on selecting locations and business policies that will deliver meaningful results.
We’ll help you install the SD-WAN edge devices with the business policies you provide.
We’ll provide guidance on how to use the management portal and interpret the real-time analytics.
EarthLink SD-WAN works over the top of any providers MPLS or Internet connections.
The analytics will demonstrate how SD-WAN improves your operational efficiency and application performance.
After the trial period, you can subscribe to our SD-WAN service and keep the devices and expand to other locations for a complete solution. Or simply return the devices with no obligation.