1. Adt Home security

2. SIZE OF THE INDUSTRY
30.2 Billion dollars spent on security in 2013, enough money to run a small country!
Customers spent more than 7 billion dollars in 2013 with ADT on security… that’s ¼ of the security business
There were 1.9 million new homes built last year, only 1 in 5 got an electronic security system.

3. PROJECTED GROWTH 18% of households have a monitored security system
Spending on security is growing at 8.6% a year
Why so many major companies are getting in to home security and automation
Market penetration and customer retention!

4. YOUR SALES SUPPORT TEAM
Dave Johnson
President/Owner
Angelique Daoust
Sales Manager

5. Going to Market Door-to-Door Sales New Movers
Referrals off existing business
Real Estate Agents
Insurance Agents
Home Shows
HOA / COA
Neighborhood Watch
Builders

6. Requirements for New Customers
Must be the homeowner or homeowner’s spouse
Renter’s don’t stay in one place very long.
Must be a new ADT customer
Current or recently cancelled (90 days) ADT customers are not eligible to be signed up
Must pass a routine credit check
ADT requires new customers to have a 600 beacon score or higher. The homeowner whose credit is used MUST be the account holder and the person who signs the paperwork.
Must have the system monitored for 36 months
In order to give the equipment away for free, ADT requires that the customer sign a 36 month agreement and keep their yard sign in the yard for 36 months of advertising. Almost all security companies require an agreement. Many have 5 year agreements! ADT’s remains one of the shortest at only 36 months.
Cannot be a commercial property
The dealership business focuses on residential
properties only.

7. Post Install

8. ADT Sales 101

9. ADT Security System 101

10. ADT Security System 101
For a security system to be monitored, it must be able to communicate with the monitoring station (ADT).
The security system can communicate with ADT’s monitoring stations via Cellular (GSM) or Land-Line
Higher tier Pulse Packages require a Cellular (GSM) connection as well as a high speed internet connection

11. ADT Security System 101
ADT is the leading monitoring station in the world. They are larger than #2 through #99 all combined!
ADT’s monitoring stations have hundreds of highly trained employees working 24/7/365.
ADT has 6 interconnected monitoring stations. These are strategically located so that no natural disaster or terrorist attack could knock out all 6. If one goes down, then all alarms automatically route to the other 5.

12. ADT Security System 101
ADT offer 2 types of basic monitoring and 3 levels of Pulse Interactive monitoring
Basic Monitoring Types
1) Standard
System alerts ADT and ADT calls customer on primary phone # to talk with customer/dispatch authorities if needed or no answer.
2) Two-Way Voice
System alerts ADT and ADT launches hands free communication through the speaker/microphone in the keypad to talk with customer/dispatch authorities if needed or no answer.

13. ADT Security System 101 Pulse Interactive Monitoring
Pulse monitoring allows the customer the ability to access, control and receive notifications via or text from any smart phone using a free app, internet enabled phone using a mobile web address and/or internet connected computer.
Can be combined with Door Locks, Cameras and Lamp Modules for home automation and control as well.
Pulse monitoring requires cellular (GSM) communication. No land-lines.
Customers can arm/disarm and check their system status remotely.
Customers can setup and text notifications for events where the police, medics or fire rescue aren’t needed. Examples are:
If the gun cabinet is opened ever.
When the kids gets home from school at 3pm.

14. ADT Packages and Pricing
Type of Monitoring
Using Land-line
Using Cellular (GSM)
Standard
$36.99
$44.99
Two-Way Voice
$42.99
$47.99
Pulse Interactive 1A
Not Available
$52.99
Pulse Interactive 2A
$58.99
Pulse Interactive 3A
$62.99

15. ADT Packages and Pricing

16. ADT Packages and Pricing
Promotional Package Includes:
1 Control Panel
Built in LCD Keypad
Built in 85 dB (decibel) Siren
Built in Speaker/Microphone (for Two-Way Voice)
Built in 24 hour backup battery
Built in communicator to ADT
Police Panic (cannot be disabled)
Fire Panic (cannot be disabled)
Medical Panic (cannot be disabled)
3-1-1 Package of Equipment
3 Contacts, 1 Motion Detector, 1 Key fob
ADT’s 4 Customer Guarantees

17. ADT Equipment Door/Window Contact Wireless Covers 1 door or 1 window.
Motion Detector
Wireless
Covers 30’ (1 average living room)
Specifics of functionality
Smoke/Heat Detector
Wireless
Recommend at least 1 per floor in the home. Cannot be installed in kitchens.
Key Fob Remote
Wireless
Works within 100’
from the panel
Glass Break Detector
Wireless
Covers 25’ (1 average bedroom). Must be installed relatively near glass/windows.
Line of sight.

18. ADT GUARTANTEES
Discuss the 4 ADT Guarantees and what each means to the customer

19. Commercial Property DON’T Hardwire Takeover DO
ADT System Do’s and Dont’s
Commercial Property DON’T
Hardwire Takeover DO
Wireless Takeover DO/DON’T
ADT Upgrades/Additions DON’T

21. Marketing Materials and Compliance

22. Compliance Advertising and Marketing
All Forms of advertisement MUST be submitted to ADT for them to be approved prior to making public

23. Compliance Marketing Marketing of the following types are NOT allowed:
Outbound Telemarketing
Messages
Third Party internet, or telephone marketing services
Again, any internet, television or printed marketing MUST be approved ADT prior to use.

24. Continued Support and Growth Happy Selling!
YOUR SALES SUPPORT TEAM
Continued Support and Growth
Happy Selling!