1. CASE STUDY
WiTricity
13. Juli 2017

2. Case Study WiTricity Background
WiTricity Corporation provides technology to enable wireless power transfer over distance using magnetic resonance. Through deep domain expertise, semiconductor offerings, a strong IP portfolio and an extensive reference design library, WiTricity works with innovative companies to incorporate WiTricity technology in their products and solutions. With a growing list of global customers in the automotive, consumer electronics, medical devices and industrial markets, the company has emerged as the leader in wireless power transfer over distance.
Challenge
Drive awareness for the solutions WiTricity offers in the field of wireless charging of electric cars in Germany. Further achieve acceptance by the population for wireless powered vehicles
Delivery
Created two different story angles with different point of views:
a) Focus on technical products: “The DRIVE 11 park-and-charge system “ The system charges any EV with an end-to-end efficiency of 94% through materials
b) Outlook focus: “EVs will mobilize the smart city“ Wireless charging offers a charging experience of autonomous vehicles in the smart city that does not require human intervention
Proactively pitching the stories to automotive media. Results High level coverage in automotive publications (see next slide)
image: (c) WiTricity
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3. Results
image: (c) WiTricity
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