1. Structure and Application of MS Access User Database
UNECE Training Workshop on Disseminating MDG Indicators and Statistical Information for Central Asia and Other CIS Countries
Astana, Kazakhstan, November 2009
Lilia Racu, National Bureau of Statistics of the Republic of Moldova

2. NBS Strategy for Statistical Information Dissemination
Building relationship with users:
User database
Capture and support of information about users
Identification of user groups as a basis to determine the pattern of users’ requirements

3. User Database It was created in 2002 in MS Access
Detailed information about:
Users
Orders, purchases
Publications :
over 800 users
over 7500 disseminated copies
over 180 publications

4. Information about User

5. User Segments Central and local authorities
Education institutions (universities, libraries, research centers)
Financial institutions
Embassies, consular agencies
International organizations
Economic agents, associations, companies
Mass media
National statistical institutions
Projects, centers, NGO

6. User Segments

7. User Categories Regular New Casual One-time Inactive over 2 years
Potential

8. Data on Purchases

9. Data on Order Forms

10. Data on Publication

11. Request

12. Report

13. Advantages of Database Application
Possibility to prepare detailed evaluations, reports about users and their requirements
To conduct marketing campaigns
To interview users
Possible provision of discounts

14. Marketing Campaigns
According to the international expert Petteri Baer, 9 campaigns have been conducted for the following publications in :
Statistical yearbook
Socioeconomic situation of Moldova
Quarterly statistical bulletin
Directory of statistical publications
12400 letters of advice were sent via mail
230 order forms were received
1500 publication copies were ordered
190 users subscribed

15. A poll to Determine the Level of Users’ Satisfaction
Detailed information about users was provided from user database
500 respondents were selected for an interview

16. Possible Provision of Discounts
20%
regular yearly order
ordering yearly set of periodical publications
10%
ordering 10 or more copies of one publication
ordering all the publications from directory
Discounts were provided for over 1600 copies of publications

17. Thank You for Attention!