1. Assignment for Session 5
H&W Ch 4; Ch 5, Sections 5.1, 5.2, 5.3
Value chain item in Reading Packet !
Preparation questions/tasks
Describe the resource-based view of the firm?
What is its purpose?
What is the process for doing a resource-based analysis?
What are Dell’s core competencies?
What are Dell’s distinctive competencies? Are they sustainable?
Analyze the cells in the internal value chain (see next slide). Identify strengths and weaknesses.
Assignment for Session 5

2. The internal value chain
Which cells are strong?
Which are weak?
Which offer competitive opportunities?
Firm infrastructure
Out-
bound
Logistics
Inbound
Logistics
Opera-
tions
Market-
ing
and
sales
Margin
Primary Activities
Support
Activities
Human resource management
Technology Development
Procurement
Serv-
ice
What strengths and weaknesses are revealed by this analysis?
Assignment for Session 5