2. MARKETING CLASS
is a program of IMCB to educate and teach Binus University’s students about marketing for those interested in this major.
MATERIALS
PRACTICE
EVENT

3. 10 SESSIONS 1. Introduction of Marketing 6. Entrepreneurship
2. Marketing Strategy I
7. Curriculum Vitae (CV)
3. Marketing Strategy II
8. Branding
4. Marketing Plan
9. Market Research
5. Presentation of Marketing Plan (UTS)
10. Event Bidding Process (UAS)

4. Introduction of Marketing
MARKETING CLASS
Session I
Introduction of Marketing

5. What Is Marketing?
Marketing is a process by which companies create value for targeted customers and build strong customer relationships to capture value from customers in return

6. VALUE
STRONG
RELATIONSHIP
LOYAL

7. The Marketing Process

8. Understanding the Market place and Customer Needs
The Marketing Process
Understanding the Market place and Customer Needs
Customers
Value and satisfaction
Marketers
Set the right level of expectations
Not too high or low

9. Designing a Customer-Driven Marketing Strategy
The Marketing Process
Designing a Customer-Driven Marketing Strategy S T P D
Segmenting
Is dividing the markets into segments of customers
Targeting
Is segment that the company decides to serve
Positioning
is the way the product or brand defined by consumers on their mind
Differentiation
Is set of differences used to differentiate a product or brand by competitors

10. Preparing an Integrated Marketing Plan and Program
The Marketing Process
Preparing an Integrated Marketing Plan and Program
Marketing Mix is set of tools (four Ps) the firm uses to implement its marketing strategy.

11. PRODUCT
PLACE
PRICE
PROMOTION

12. Building Customer Relationships
The Marketing Process
Building Customer Relationships
Customer Relationship Management (CRM) is The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction

13. Difference between Marketing and Selling

14. Campaign

15. Job Prospects Marketing Executive Market Researcher
Marketing Consultant
Entreprenueur

16. PRACTICE

17. THANK YOU,
SEE YOU NEXT WEEK!