1. Napa Cellars BRAND HISTORY FEATURES AND BENEFITS COMPETITIVE SET
Founded in Oakville in 1976, Napa Cellars has crafted acclaimed wines in the classic Napa Valley style for more than 40 years.
This enduring wine style is rooted in the early influence of Napa Valley icons Koerner Rombauer and Rich Frank, who owned Napa Cellars from 1996 to 2007.
Purchased by the Trinchero family in 2007 as a pillar of its growing luxury wine portfolio.
Award-winning varietals that capture the classic, unmistakable style of Napa Valley, with rich, ripe fruit, balanced acidity and carefully selected oak.
Winemaker Joe Shirley, a UC Davis graduate, has 20 years of winemaking experience including two harvests at Sonoma-Cutrer and has been making Napa Cellars wines for a decade.
Long-term investments in our Napa Valley estate vineyards, and those of our longstanding grower partners, provide us with the highest quality fruit for our wines.
Our wines are predominately single-varietal, giving consumers the true varietal expression they expect.
Consumer research indicates our brand is perceived as established, classic, approachable and delicious.2
Napa is in our name; we are the only Top 50 luxury and super luxury brand1 to own this enviable trademark.
Our Oakville tasting room brings our unique story to consumers in the heart of Napa Valley.
Napa Cellars delivers an incredible combination of Napa Valley quality and value.
Franciscan, Sterling, Robert Mondavi, William Hill, KJ Grand Reserve, Stags’ Leap, Rombauer, Cakebread
1 – Nielsen 52 weeks ending 6/17/17, still wine
2 – Nielsen survey of 1000 luxury wine consumers 12/16

2. Napa Cellars Wines WINE KEY SELLING POINTS
2014 Chardonnay, Napa Valley
Grapes from cooler climate south Napa Valley and Carneros where the fog and bay breazes creates a cooler climate ideal for Chardonnay
Handpicked, fermented and aged for eight months in French oak, 21% new. Classic Napa Valley Chardonnay characteristics indicative of the region: Vanilla, caramel, honey melon, baked apple crisp, toasted coconut, soft, balanced acidity
v. 2013: 90pts Wine Enthusiast, v. 2014: 94pts Tastings.com, v. 2015: 90pts Tasting Panel
2014 Cabernet Sauvignon,
Napa Valley
Sourced from carefully selected vineyards in Napa Valley including Atlas Peak and Spring Mountain. Handpicked, day maceration to maximize color and flavor extraction, then transferred to French oak barrels to undergo malolactic fermentation. Blended with 9% Merlot to achieve a lush and savory wine.
Blackberry, black cherry, dark, ripe fruit, tobacco
v. 2013: 92pts James Suckling, v. 2014: 93pts Tasting Panel
2014 Zinfandel, Napa Valley
Sourced from the warmer areas of Napa Valley including St. Helena, Yountville, Oak Knoll, and Calistoga.
Three day cold soak to extract color, pressed early to avoid attracting harsh tannin, 7-13 day maceration period, then aged for 19 months in 34% new French and American oak. Fresh blackberries, mocha, spice, tart cherry, smooth, juicy mouthfeel
v. 2013: 90pts Wine Enthusiast
2016 Sauvignon Blanc,
Grapes are hand selected from warmer regions in Napa Valley such as St. Helena, Yountville, and Calistoga. Warm days and cool nights help develop vibrant aromatics and balanced acidity. Immediate de-stemming and sent to press, cool fermented, 100% stainless steel tanks to preserve fruit characteristics.
Lemon blossom, ripe pineapple, white peach, soft, mineral, viscous body with a round lingering finish
v. 2015: 90pts Tasting Panel, v. 2016: 90pts Tasting Panel
2014 Merlot, Napa Valley
88% of the grapes are from Oak Knoll, with the rest coming from Carneros and Rutherford
10-14 day maceration period and fermented with the Délestage method allowing great extraction of color and flavor, though avoiding bitter and astringent seed flavors. Aged 24 months in 100% French Oak Barrels. Dark plum, red berries, toast, fine grain tannin, dry finish
v. 2013: 90pts Wine Enthusiast, v pts Tastings.com, v. 2013: 91pts and “Best Buy” Wine & Spirits
2014 Pinot Noir, Napa Valley
Sourced exclusively from the southern Napa Valley where the San Pablo Bay creates morning fog and cool breezes ideal for delicate Pinot Noir creating earthy minerality and natural acidity.
6-9 day maceration period in which the Délestage method was employed crating soft, round tannin, and fruity aromatics. Aged for 10 months in 100% French oak barrels. Black cherry, cola, earth, spice, dark fruit, cherry pie, toasted pie crust, dried herbs, vanilla
2014 V Collection Chardonnay
Mueller and Cabral vineyard fruit from Carneros in South Napa including Clone 5, Wente clone, and Cabral selections. These vineyards are level and contain thin clay soils, frequent wind and cloud cover giving fruit extended ripening period.
Aged 11 months, 100% French oak (33% new). Lemon peel, tangerine, pineapple, lemon, caramel, refreshing acidity
2014 V Collection
Pinot Noir
Sourced from the Moretti Carneros vineyard with flat, thin clay soil and frequent wind and cloud cover. Also contains fruit from the Mueller vineyard in Carneros. With mild slope and clay loam soils, these grapes are exposed to ideal growing conditions.
Aged 17 months, 100% French Oak (36% new). Aromas of plum, strawberry, boysenberry, with viscous, medium bodied tannins of mocha, spice, and caramel
2013 V Collection Cabernet Sauvignon
Sourced from the southern portion of the Saint Helena AVA from a level site with deep, loamy soils, good sun exposure, and excellent air circulation. About half of the grapes are clone 337 (red fruit, firm tannin) and the other portion is clone 7 (dark fruit, plush tannin).
Aged 26 months, 100% French oak (46% new). Ripe blackberry, black currant, mild sage, ripe dark fruit, notes of coffee
TOP ACCOLADES
92 points
James Suckling
2013 Cabernet Sauvignon