1. Twitter to Tenure
Using Social Media to Advance Geriatrics Scholarship and Academic Careers

5. The American Geriatrics Society @AmerGeriatrics
Jennie Chin Hansen, AGS
Nancy Lundebjerg, AGS
The John A Hartford
Aanand Naik
@EmpoweringPts
Jonathan Flacker
@SeniorJazz
Alex Smith
@AlexSmithMD
Bill Thomas
@drbillthomas
Camille
Carolyn Clevenger
@ccleven
David Fisher
@DoctorFisher
Diane E. Meier
@DianeEMeier
Eric Widera
@Ewidera
Jeanette Ross
@RossJeanette
Ken Covinsky
@geri_doc
Mark Lachs
@DrMarkLachs
Paul Tatum
@doctatum
Paula Span
@paula_span
Rachelle Bernacki
@rbernack
Ted Johnson
@baldheadted
William Dale
@WilliamDale_MD

8. #AGS13Contest: Get Your Twitter On!
Tweet your best definition of geriatrics.
Tweet your answer(s) to the following three questions:
What can #geriatrics #hpm do together that we couldn’t do alone?
What policy change would do the most to help older adults?
What is the most pressing research question of our time when it comes to older adults?
6 prizes picked as follows…
2 most retweeted tweets = FREE Registration for 2014 Annual Scientific Meeting.
2 randomly drawn tweets = FREE Registration for 2014 Annual Scientific Meeting .
2 randomly drawn tweets = FREE copy of Geriatrics Review Syllabus 8th Edition (print & online).

9. #FacesofGeriatrics Instagram Challenge
Rules:
Snap photos on your SmartPhone and upload your picture to Instagram using the hashtag #FacesOfGeriatrics.
Prize
A three-night stay at Walt Disney World during the 2014 Annual Scientific Meeting.

11. What advice would you give to a junior geriatrics/palliative care clinicians about getting started with social media?

12. Eric’s Evolution

13. Total cost at this point - nothing

14. We grew… very, very slowly
Pageviews/month
50,000
25,000
Jul 2009
Jan 2010
Jul 2011

15. But we had a following after the first year
49%
Medicine (MD)
Nursing
Social Work
Chaplaincy
Student 7% 1%
43%
Perissinotto, C. et al. JAGS (s1): s94

16. And they weren’t the usual suspects…
Perissinotto, C. et al. JAGS (s1): s94

17. And they liked us… (at least most did)
IMPACT:
77% responded that GeriPal is valuable as a source of learning.
29% stated that GeriPal changed the way they practice
Perissinotto, C. et al. JAGS (s1): s94

20. And we have grown…
25,000

21. … and grown. Pageviews/month 60,000 30,000
MESSAGE – YOU GOT TO GIVE IT TIME

22. Involved in more social media

23. Dan Matlocks Post
So we would put out a post and the next thing we knew someone would be calling us…

24. Dan’s NY Times interview
And it would end up in the NY Times

25. Dan’s
And it would spread to other sites…