1. Management of Technology
The analysis of Google
Institute of
Management of Technology
Team member :
Champ,
Go south,
Monica,
Morgan,

2. CONTENT Section1 Introduction Section2
Google Services & Potential Users
Section3
Why Google Succeeds & How They Make Money?
Section4
Google’s Information Technology
Section5
Conclusion

3. Section1 Introduction Research motivation & purpose
Google is one of the most famous dot-com companies in the world. We discuss and analyze how Google works.
Article categories
(1) First section is our introduction.
(2) In section 2, we introduce Google's products and services.
(3) In section 3, we recognize the operating system, value chain,
organizational structure and SWOT analysis of Google.
(4) Fourth section we talk about Google's information technology.
(5) Fifth section is our conclusion.

4. Google Services & Potential Users
Section 2
Google Services & Potential Users

5. The introduction of Google products

6. What are the products that Google provided for their customers?
Table : Google Services & Tools
Search
Communicate & share
Business solutions
(1) Web Search
(2) Google Chrome
(3) Google News
(4) Google Scholar
(1) Google Docs
(2) Google Translate
(3) Google Talks
(1) Google Adword
(2) Google AdSense
(3) Google Analytics
(4) Google apps
(5) Google checkout

7. Potential Users Service & Products Launched/ Released Year
Search
Web Search
1995
Students
Office workers
Professionals
Elders
Commercial customers
Scholar
2004/ 10
News
2002 / 9
Chrome
2008/ 9

8. Potential Users 2005/ 8 Communicate & Share 2006/ 3 2005/8 2000/ 10
Service & Products
Launched/
Released Year
Potential Users
Communicate & Share
Talks
2005/ 8
Students
Office workers
Professionals
Elders
Docs
2006/ 3
Translate
2005/8
Business
Solution
AdWord
2000/ 10
Commercial customers
AdSense
2003/ 3
Analytics
2005/ 11

9. Why Google Succeeds & How They Make Money?
Section 3
Why Google Succeeds & How They Make Money?

10. Google Operating Revenues （Unit：U.S. Thousand dollars）
Data Finding :
Google was earned lots of benefit during 2001 to 2008
Google had dramatic growth in this decade

11. Histogram of Google operating revenues
Google’s operating revenue was came from two main parts :
Advertising revenues
Licensing revenues

12. The Value Chain of Google
CUSTOMER
Service Level
Search service
Innovation
Valuation level
Internet-platform strategy
Creation
&
Invention
Fundamental level
Core technology

13. Google Organizational Structure

14. Google SWOT Analysis Strengths weaknesses Opportunities Threats
(1) Effective and efficient search
engine technology
(2) Providing services in many
nations
(3) Sufficient fund for innovation
(1) lacking variety of profit
sources
(2) ”Click Deception” influences on
AdSense profits
Opportunities
Threats
The cooperation between Google and other cell phone companies is getting mature.
(2) The development of “Google Talk”
and “Google Checkout”.
(1) Other competitors offer new
services frequently
(2) Virus affect on internet safety
Paid- search market has
entering a mature stage

15. Google’s Information Technology
Section 4
Google’s Information Technology

16. Google Search Process Technology

17. Cloud Computing Cloud = internet Cloud means the internet.
It's a ability could save large data. It's extensive, flexible of IT. Through the internet technology, charge on the basis of user uses how many resources, provided this services to external users. 

18. The emphasis about Google develop “Cloud Computing” in the future:
1. Using powerful “Cloud Computing” capability, to help
clients and network user handle with large information
immediately
2. To offer IaaS (Infrastructure as Service) ,assist business in
setting up “Cloud Computing” system.
3. Increasing internet safety to protect secret information.
4. To decrease electricity and computer operation cost.
5. Google provide free internet space, and develop more PaaS
(Platform as a Service）

19. Information technology of Google search
Page Rank Technology:
The software behind Google search technology
conducts a series of simultaneous calculations
requiring only a fraction of a second.
Hypertext-Matching Analysis:
Google’s technology analyzes the full content of a page
and factors in fonts, subdivisions and the precise location
of each word.

20. Section 6 : Conclusion
Google applies their organizational core-advantage to provide lots of convenient and free services for users.
To establish Google’s brand and searching reputation.
We believe that Google's success is due to their innovative ability, and focus on search.

21. Thank you!! 