1. Nutrition 560 K – Module IV
Instructor - Oscar Coetzee

2. “House” of Virtual Clinic

3. Characteristics of Nutritional Professionals
Educated: But willing to respect all healing modalities
Solid knowledge: Variety of subjects and sciences
Ethical integrity: Racism, homophobia, religion, sexism etc.
Congruence: There are no contradictions – what you say and what you do is the same
Communicate clearly: Sensitive to client – give examples of other cases similar
Sense of humor: But remain sensitive
Honest and genuine: Know when to scold and when to listen
Flexible: Adjust program to accommodate
Optimistic and hopeful: Never show failure – find good
Trust, respect, care – always show respect do not talk big words to show off
Empathy – get to the level of the client

4. What we are NOT
In Assessment we need to know what we are and what we are not:
We are NOT:
Diagnosticians
Naturopaths
Herbalists
Physicians
Phlebotomists
Hematologists
Biochemists
Internists
We are:
Nutritionists that assess, interpret and evaluate blood, urine, stool, hair and tissue testing from an optimal range and a non – diagnostic perspective! Thus our approach is to assess the level of health NOT the level of disease.

5. Career Paths Clinical Nutrition Private Practice
Professional Writing - Research
Public Health
Nutraceutical Sales Representative
Education – Community College/Schools
Huge growth projection for this field
Affordable Healthcare Act Opportunities

7. Business Plan
Introduction: A well-developed business plan is critical for any start-up business. To develop a thorough business plan, research your customers and competition; avoid mistakes that lead to business failure; and know how to implement a business plan and make it work. Your business plan should include a basic financial statement, all major pieces of a business plan, and information from your business-planning checklist.

8. Business Plan Basic Financial Statements for Your Business Plan
A large part of your business plan includes your financial statements. Financial statements are formal records of your business’s financial activities; they provide a summary (short and long term) of your financial condition. The four basic financial statements are
Income statement: Your bottom line subtracting costs from revenue to come up with net profit
Balance sheet: A financial snapshot that shows what you own, what you owe, and what your company is worth
Cash flow statement: A cash monitor that follows the flow of cash in and out of your company
Budget: Your financial forecast that indicates where you plan to make and spend money

9. Business Plan
Writing Business Plans: How to Identify Customers and Competitors
A critical part of a successful business plan is identifying your customers and the competition. Solid business plans incorporate research on potential customers and competitors. Begin by asking the following questions, and then apply the tips on how to become a winning business:
Three Customer Questions
Who is buying?
What do they buy?
Why do they buy?
Three Competitor Questions
How big are they?
Which customers are they after?
What is their strategy?
Three Ways to Win
Cut costs to the bone
Offer something unique
Focus on one customer group

10. Business Plan Making a Business Plan Work
A business plan is a strategy for survival that looks at your company today (understanding your surroundings) and then into the future. Your business plan will help you prepare if you include these elements:
Plans: Company mission, vision, goals, and objectives that all work together
Organization: A structure for your company that makes sense
Procedures: Efficient and effective ways of doing things
Leadership: An ability to influence and encourage others around you
Skills: The talents and expertise your people need to succeed
Culture: Beliefs and attitudes that lead to doing the right thing

11. Business Plan Basic Parts of a Business Plan
When you’re putting together a business plan, divide the plan into these basic sections — which every quality business plan should have:
Executive summary
Company overview
Business environment
Company description
Company strategy
Financial review
Action plan

12. Business Plan Business-Planning Checklist
You have a number of essential tasks to complete before you write your business plan. Having a clear picture of your goals and how to attain them is at the core; but consider the other factors on this list of business-planning essentials:
Get everyone involved in setting goals and objectives
Learn all you can about your customers
Understand who your competitors are
Identify your strengths and weaknesses relative to opportunities and threats
Determine which capabilities you absolutely need to succeed
List all the things you do that add customer value
Make sure that you do your financial homework
Imagine several different versions of your company’s future

13. Business Plan How to Avoid Business Failure
Two big mistakes while developing your business plan can cause your new business to fail: lack of research and lack of preparedness. Avoid becoming a failed business by making sure you don't commit those mistakes and the following:
Lack of a long-term company vision
Failure to establish clear goals and objectives
Misunderstanding what customers want
Underestimating the competition
Inadequate financial planning
Lack of strong leadership
Ineffective procedures and systems
Absence of critical business skills
Inability to change
Failure to communicate the plan

14. Business Plan www.sba.gov/business-plan
Use these below instructional guides:

15. Student Project – Business Plan
Students need to write up a business plan of a hypothetical “Group Based Program” of their choice or an area of “specialization” they feel they want to practice in. Students need to follow the outline provided in website Grading Rubric: Completed business plan is graded for potential success evaluating, financial analysis, market share, marketing plan etc., and sample protocols/interventions/strategies for group program based business