1. WIKIA 3rd Party Rich Media Units
Internal Process & Details

2. WIKIA – VIDEO WALL (JETPACK)
Premium, multi-state unit that plays a large, muted video in the background of the site in the initial state, and then expands to play a full screen, sound-on video upon user engagement.
DETAILS:
Intro video draws users in to engage
Expanded state provides users with a theatre-like experience
Additional long-form videos (up to 3 total) can be integrated as well as FB/TW icons to support and drive traffic to a client’s social initiatives
Initial and expanded resolve states provide additional opportunities to showcase key art and CTAs
Specs:
Initial State: 1030x250px Pushdown
Expanded State: 1030x667px Pushdown w/ Player
Closed State: 1030x90px Pencil
Must contain clear “Expand” and “Close” buttons
Unit starts out in the initial state and expands or contracts depending on user interaction
Creative optimized to 1280 screen resolution
Unit remains closed once user initiates close button (cookie based)
If closed from expanded state, unit fully collapses to closed state
VW and clickable skin are built in-house (not client built)
7-10 sec intro video and 30 sec-3 min long-form video required for initial and expanded states
3rd party or in-house tracking. Tracked with pixel and click tag.
SPECS
Initial State: 1030x250
Expanded State: 1030x667
Collapsed State: 1030x90
Video: 7-sec intro video, 30-sec video required
DEMO LINK:

3. WIKIA – VIDEO WALL (JETPACK)
Premium, multi-state unit that plays a large, muted video in the background of the site in the initial state, and then expands to play a full screen, sound-on video upon user engagement.
DETAILS:
Intro video draws users in to engage
Expanded state provides users with a theatre-like experience
Additional long-form videos (up to 3 total) can be integrated as well as FB/TW icons to support and drive traffic to a client’s social initiatives
Initial and expanded resolve states provide additional opportunities to showcase key art and CTAs
Specs:
Initial State: 1030x250px Pushdown
Expanded State: 1030x667px Pushdown w/ Player
Closed State: 1030x90px Pencil
Must contain clear “Expand” and “Close” buttons
Unit starts out in the initial state and expands or contracts depending on user interaction
Creative optimized to 1280 screen resolution
Unit remains closed once user initiates close button (cookie based)
If closed from expanded state, unit fully collapses to closed state
VW and clickable skin are built in-house (not client built)
7-10 sec intro video and 30 sec-3 min long-form video required for initial and expanded states
3rd party or in-house tracking. Tracked with pixel and click tag.
SPECS
Initial State: 1030x250
Expanded State: 1030x667
Collapsed State: 1030x90
Video: 7-sec intro video, 30-sec video required
DEMO LINK:

4. WIKIA – VIDEO WALL (JETPACK)
ASSETS
PACKAGING
STATIC SKIN – PSD ASSETS:
HI RES LAYERED IMAGES
LOGOS
FONTS
RATING OR ESRB DESCRIPTORS
.MOV VIDEO FILES (2)
7 SECS
30 SECS
CLICK THRU URL
TRACKING PIXEL
VIDEO WALL ROADBLOCKS SHOULD BE SOLD AS 2 LINE ITEMS:
Video Wall as one line item (Skin + Top Banner)
Accompanying 300x250 as the other line item
CAMPAIGN MANAGEMENT WILL NEED TO SUPPRESS THE LEADERBOARD 728X90 AD SLOT OR SERVE A PLACEHOLDER SINCE THE JETPACK TAG GETS TRAFFICKED AS THE SKIN
PRICING - EXTERNAL
VIDEO WALL BUILD (Flat Fee): $500.00
JETPACK CPM = $2.50
Example: If total impressions = 2,000,000; (2,000,000 X $2.50) / 1000 = $5,000
TIMING
SKIN: 20 BUSINESS DAYS (BUILD & APPROVAL)
TESTING / TRAFFICKING: 5 BUSINESS DAYS
TOTAL: 25 BUSINESS DAYS – includes live demo and approval
PRICING - INTERNAL
VIDEO WALL DESIGN & MANAGEMENT (Flat Fee): $
Note: Please send all requests and materials to Carol Lam for coordination, team is not to reach out directly to publishers.

5. WIKIA – VIDEO WALL – INTERNAL PROCESS & WORKFLOW
Design Phase
Build Phase
QA / Trafficking
Client Provides Design Assets, Video File(s), Tracking/Click Thru URLs
Client should dictate what 7-sec portion of video to use for initial teaser state
DMP sends Design Request
EvolveMedia Designs Static Skin Mocks based on Video Wall Template
Planner / Sales Sends for Client Feedback / Approval
Once Approved, DMP Sends to JetPack for Build (2 weeks).
Must provide the following to JetPack:
Advertiser & Campaign Name
Flight Dates
Total Impressions
Link to Download PSD for Static Skin Assets, Expanded State Buttons/Thumbs (if any), Closed State,
Link to Download :30 .MOV and include timestamps for teaser video or ask JetPack to use default 1st 7 seconds of video
Pass along client tracking pixels (3rd party tracked) and click URLs
Fonts, Logos, Rating Bugs, ESRB Descriptors
JetPack Delivers Video Wall Ad Tags
DMP Creates Trafficking – Test Page Required for QA
Campaign Management Sets Up Wikia Test Page for QA
DMP / CM QA Video Wall
*Test All States*
Initial / Teaser Video
Expanded
Closed / Pencil State
Clickthrus / Tracking Pixels Firing
Video Controls
Send Bug Fixes to JetPack
If QA Approved  Traffic / Greenlit / LIVE
Note: Please send all requests and materials to Carol Lam for coordination, team is not to reach out directly to publishers.

6. WIKIA – VIDEO WALL – SAMPLE 5-WEEK TIMELINE
25 DAY LEAD TIME (5 weeks)
VIDEO WALL
Date
Client to Provide
Assets Received
8/19/2014
# of Days
Evolve Designs
First Mock (Static)
8/21/2014
2 days
Client Feedback
8/22/2014
1 days
Evolve Revises
2nd Mock (Static)
8/25/2014
Client Approval
8/26/2014
1 day
JetPack to Build
Built Preview (Animated)
9/12/2014
12 days
Final Feedback
9/15/2014
JetPack to Revise
Final Revised Build Preview
9/17/2014
Final Client Approval
9/19/2014
Evolve & JetPack QA
Testing & QA
9/22/2014
Evolve Traffics
Trafficking
Live
Timeline Portion to Send to Client
Note: Please send all requests and materials to Carol Lam for coordination, team is not to reach out directly to publishers.

7. WIKIA – FLITE UNITS Parallax Billboard
Premium, branded superheader unit featuring animated objects that move based on user scroll / mouse movements.
DETAILS
Animated objects draw users in to engage
Large masthead area provides a canvas to showcase key art, multiple CTAs, and product imagery
Can feature video or image gallery
Specs:
Expanded State: 1030X250
Closed State: 1030x66
• Can host video
• Can host image gallery
• Objects and key art can animate through user scroll / mouse movements
PSD Assets:
- Hi Res Layered Images
- Logos
- Fonts
- Rating Descriptors
Optional:
Add Approved Video File:
.mov Video File (:30 preferred)
SPECS
Expanded State: 1030x250
Collapsed State: 1030x66
Video (Optional): 16x9 Format, 30 sec preferred
DEMO LINK:

8. WIKIA – FLITE UNITS Pushdown
Premium, branded superheader unit that pushes down site content and can feature branding, video, key art, and CTAs.
DETAILS:
Superheader area provides a large canvas to showcase key art, multiple CTAs, and product imagery
Can feature video or image gallery
Specs:
Expanded State: 1030X365
Closed State: 1030x130
• Can host video
• Can host image gallery
PSD Assets:
- Hi Res Layered Images
- Logos
Fonts
Rating Descriptors
Optional:
Add Approved Video File:
.mov Video File (:30 preferred)
SPECS
Expanded State: 1030x365
Collapsed State: 1030x130
Video (Optional): 16x9 Format, 30 sec preferred
DEMO LINK:

9. WIKIA – FLITE UNITS Parallax Billboard & Pushdown
ASSETS (Depending on unit)
PRICING - EXTERNAL
MINIMUM CAMPAIGN SPEND (Gross, Wikia Only): $17K USD
MINIMUM CPM = $8.00 USD
Serving Fee = $0.15 USD
NO BUILD FEE
PSD:
HI RES LAYERED IMAGES
LOGOS
FONTS
RATING OR ESRB DESCRIPTORS
.MOV VIDEO FILES (30 sec preferred)
TRACKING
IMPRESSION TAGS
CLICK TRACKERS
CREATIVE DIRECTION
PRICING - INTERNAL
DESIGN & MANAGEMENT (Flat Fee): $ USD
TIMING
TOTAL: 20 BUSINESS DAYS – includes 3 rounds of feedback (static mocks)
Note: Please send all requests and materials to Carol Lam for coordination, team is not to reach out directly to publishers.

10. PARALLAX BILLBOARD & PUSHDOWN – INTERNAL PROCESS
Design Phase
Build Phase
QA / Trafficking
Client Provides Design Assets, Video File(s), Tracking/Click Thru URLs
DMP sends Design Request
EvolveMedia Designs Static Mocks based on PSD Template
Planner / Sales Sends for Client Feedback / Approval
Up to 3 Rounds Client Revisions
Once Approved, DMP Sends to Wikia for Build (1 week or less).
Must provide the following to Wikia:
Advertiser & Campaign Name
Flight Dates
Total Impressions
Link to Download Layered PSD for Expanded / Closed State creative
Link to Download :30 .MOV
Logos, Fonts, etc.
Animation Notes / Direction
Wikia Delivers Built Demo for Final Revisions & Client Approval
Wikia Delivers Ad Tag
DMP Creates Trafficking – Test Page Required for QA
Campaign Management Sets Up Wikia Test Page for QA and implements tracking:
Impression Tags
Clicktrackers
DMP / CM QA Parallax Billboard
*Test All States*
Expanded State
Closed State
Clickthrus / Tracking Pixels Firing
Video, Controls, etc.
Send Bug Fixes to Wikia
If QA Approved  Traffic / Greenlit / LIVE
Note: Please send all requests and materials to Carol Lam for coordination, team is not to reach out directly to publishers.

11. PARALLAX BILLBOARD & PUSHDOWN – SAMPLE TIMELINE
20 DAY LEAD TIME (4 weeks)
PARALLAX BILLBOARD OR PUSHDOWN
Date
Client to Provide
Assets Received
8/29/2014
# of Days
Evolve Designs
First Mock (Static)
9/3/2014
3 days
Client Feedback
9/5/2014
2 days
Evolve Revises
2nd Mock (Static)
9/8/2014
1 day
Client Approval (Static)
9/9/2014
Wikia to Provide
Built Preview (Animated)
9/16/2014
5 days
Final Feedback
9/17/2014
Final Revised Built Preview
9/19/2014
Final Client Approval
9/22/2014
Evolve & Wikia QA
Testing & QA
9/24/2014
Evolve Traffics
Trafficking
9/26/2014
Live
9/30/2014
Timeline Portion to Send to Client
Note: Please send all requests and materials to Carol Lam for coordination, team is not to reach out directly to publishers.