1. Advantages of Analytics
How to use data to boost content

2. Why use analytics in the first place?
Measure results, create a baseline
Justify a plan of action
Track referrals
Understand the community and your audience

3. Sources of Analytics Find an analytic tool What to measure?
Page views
Unique views
Content
Referrals
From social media
Traditional news outlets
Local bloggers
Ridership data
Does ridership follow readership?

4. Numbers into Nuggets How to turn data into opportunity
What themes perform well and generate buzz?
Technology
Events
Transit Service
Weather
Listen to social
Adapt to outside circumstances

5. Show Them The Numbers Document your data What to report?
Page views
Unique views
Content
Referrals
From social media
Traditional news outlets
Local bloggers
Publish consistently
Daily
Monthly
Quarterly
Fiscal Year

6. Questions? Matthew Hibbard Social Media Communications Manager
@MRHibbard