1. The Greatest Ag-Tourism Festival Upstate
P R E S E N T I N G
October 21, 22, 23, 2016
The Greatest Ag-Tourism Festival Upstate
Tony Morreale - Full Housepitality, LLC 8/1/15

2. Location – Charlie Wood Festival Grounds, Lake George, NY
Welcome to The Lake George Harvest Festival. The mission is to engage both locals and tourists to experience the excitement of the crisp Fall and all the unique flavors the season is capable of delivering in fantastic Lake George, NY. The intention is to boost tourism in this beautiful area during this typically slower weekend shoulder season while providing a fun weekend out for kids, adults, travelers and relevant vendors that fit the atmosphere.
Over a three day weekend, attendees and their families can experience fall flavors of culinary, libations, crafts, vendors, tourism, entertainment, rides, games and fall fun.
A strong focus on fall staple items like pumpkins and apples will set the tone for the environment. NYS craft beers, wineries, dynamic food trucks and vendors that specialize in this season of flavors will have strong presence.
Location – Charlie Wood Festival Grounds, Lake George, NY
Projected Visitors – 10, ,000 flow over entire weekend
From – NYC, NJ, PA, VT, NY, MA Canada and within a 100 mile radius of Lake George
Charity - Autism Speaks
Host Hotel - Holiday Inn Turf Resort and Tentatively Fort William Henry Hotel
Tony Morreale - Full Housepitality, LLC 8/1/15

3. Tentative Schedule of Events
Friday Festival Opens at Noon – 10pm
Craft Brews, Entertainment, Wine Tastings, Food
Bonfire, Rides, Contests, Tourism and Vendors
Saturday Festival Opens at Noon – 6pm (family focus) and 6pm-10pm (adult focus)
Crafts, Marketplace, Entertainment, Rides, Games, Contests, Tourism Marketplace, Scarecrow Contest, Pumpkin pm-11pm (mainly adults) similar to Friday
7pm Scarecrow Votes / 9pm Fireworks
Sunday Festival Opens at 10am – 6pm
Craft Fair, Marketplace, Entertainment, Rides, Games, Contests, Tourism Package Desk, Scarecrow Contest Winner, Fall Bake Sale
Tony Morreale - Full Housepitality, LLC 8/1/15

4. Entertainment Schedule of Events
Friday Funk Evolution
Formula5
Another To Be Anounced
Saturday Capital Zen
Vatrano Road
Dashboard Anthem
UPG
Bob Barker Band
Moriah Formica
Sunday Country Fresh
Madison Vandenberg
Tony Morreale - Full Housepitality, LLC 8/1/15

5. Vendors Ingredients Craft Brews Local and NY
Wine Local and NY Statewide Wineries (TBA)
Food Vendors Various Food Trucks Featuring Various Cuisines
Entertainment Live Bands Focused on Local, Easy Rock and Country
Entertainment 2 Clowns, Magicians, Costume Characters and Street Performers
Craft Fair Tabletop Space Will Be Available For Crafts & Merchants
Farmers Market Marketplace Space will Focus on NYS Farming Trade
Tourism Market A Full Tent will Be set Dedicated to Counties, Cities, Lodging and Attractions to Market “Winter Packages” “Weekend Escapes” “Vacations” or “Products” that Stimulate Economic Impact / Tourism
Pumpkins “Everything” Pumpkin Related (carving, pies, flavors, etc)
Apples “Everything” Apple Related (ciders, pies, snacks, etc)
Farmers Market Gourds, Honey, Jams NYS Produce, Mums (sold to Support NYS Farmers
Bakery Sweets, Pies, Breads, Cookies that Incorporate Apples & Pumpkins
Rides/Games A Complete Midway is Scheduled with Rides & Games for Everyone
Tony Morreale - Full Housepitality, LLC 8/1/15

6. We have partnered with many media streams including print, radio and electronic. Campaigns will start as early as the beginning of Summer 2016 and carry all the way through to October. We will target NYC, NJ, PA, VT, Canada and existing summer Lake George Travelers so we can get them back in October.
Tony Morreale - Full Housepitality, LLC 8/1/15

7. Sponsorship Opportunities
QUEEN OF LAKES SPONSORSHIP (one sponsor) $10,000
Your Brand – Lake George Harvest Festival From Start to Finish
Your Brand Cross Marketed on All Print, Electronic and Media Efforts
Premier Booth Space At Festival – 20 Complimentary Tickets
DIAMOND POINT SPONSORSHIP (five sponsors) $5000
Brand Cross Marketing on All Print and Electronic
Booth Space – 10 Complimentary Tickets
ADIRONDACK GOLD SPONSORSHIP (10 sponsors) $2500
Brand Cross Marketing on All Print and Electronic
Booth Space – 4 Complimentary Tickets
Tony Morreale - Full Housepitality, LLC 8/1/15

8. Projected Vision of The Village and Outside Events
-Businesses that are opened are expected to be decorated, lit up and festive
-Village will be peppered with colorful mums, corn stalks and pumpkins throughout
-Scarecrow walk of fame along the lake and big boats should look festive
-House of Frankenstein and haunted house should be opened
-Parade should be filled with both fall and haunts, lights and performances
-Host hotel shall be all decorated and project “harvest like” as should other hotels
-Host hotel shall feature harvest specials w/ pumpkin, spices, apple ingredients
-10% commission of consumed hotel rooms generated from this event
-A portion of all proceeds will go to Autism Speaks
-Trolley services are expected to eliminate any clutter, traffic or driving to event
-Saturday evening fireworks are also anticipated
Tony Morreale - Full Housepitality, LLC 8/1/15

9. Current Sponsors With Commitment Sponsors Currently Being Pursued
Tony Morreale - Full Housepitality, LLC 8/1/15

10. Projected Layout
Tony Morreale - Full Housepitality, LLC 8/1/15

11. Tony Morreale (718) 207-0262 Tony@Fullhousepitality.com
Event Contact:
Tony Morreale (718)
Dave Ehmann (518)
Tony Morreale - Full Housepitality, LLC 8/1/15