1. Walk This Way, Talk This Way!
How Social Media is Being Used to Communicate & Connect in Delaware
Presented by
Delaware Office of Highway Safety
Lisa Flowers
Community Relations & Public Information Officer
May 2016
Delaware Office of Highway Safety (302)

2. EVERYONE is talking about it.
Source: DelawareOnline.com and WMDT47
Delaware Office of Highway Safety (302)

3. Pedestrian Fatalities - Answering the WHY
Nationally, a new focus
Information, case studies, surveys, etc., is limited.
Pedestrian Survey
Launching next week
Used data to select routes
Survey will help us:
Create better education and enforcement outreach
Create better infrastructure (sidewalks, bus stops, etc.)
Delaware Office of Highway Safety (302)

4. Starting a New Conversation
Delaware Office of Highway Safety (302)

5. Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

6. What We’re Doing Enforcement - Continuing the Conversation
Launched based on cumulative data of where pedestrian injuries/fatalities have happened
Able to use up-to-date data to quickly target problem areas
Source: NBC10
Delaware Office of Highway Safety (302)

7. What We’re Doing Education We need to learn more – Pedestrian Survey
Corporate partners
Growing – adding new members
In the field engagement
Colleges and universities
Other sporting events
Hispanic community
4th – 12th grade
Delaware Office of Highway Safety (302)

8. Conversations in the Community
Walk Smart . Arrive AliveDE. Campaign
Campaign message was relatable on a personal level to Wesley students
Last year a student lost her life to a pedestrian related accident
Light-up buttons
Cornhole game paired with Fatal vision goggles
Delaware Office of Highway Safety (302)

9. @DelStateUniv event with our marketing partner:
Used social media to promote our presence as well as impairment tests/games
Delaware Office of Highway Safety (302)

10. More Conversations on Social Media
Delaware Office of Highway Safety (302)

11. Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

12. What We’re Doing (cont’d)
Paid media
Radio, TV, digital, print, outdoor, social media
DE Advisory Council on Walkability & Pedestrian Awareness
Addressing pedestrian safety
Members include:
Law enforcement
Service agencies
State agencies
Community advocates
Twitter chats – NEW and Coming Soon!
Distracted driving
Impaired driving
Pedestrian safety
Delaware Office of Highway Safety (302)

13. More Convos on Social Media
Delaware Office of Highway Safety (302)

14. Conversations on Traditional Media
Flyers and posters
Door hangers
Ads on buses and Jolly Trolley
Lifeguard stands
Social media
Delaware Office of Highway Safety (302)

15. Conversations with Other States
Partnering with Ocean City – An exceptional program recognized nationally by GHSA.
Delaware Office of Highway Safety (302)

16. Conversations with Corporate Partners
Corporate Partners’ Meeting
Spring 2016
Education
Outreach
Educational materials
Facebook Group – NEW!
Delaware Office of Highway Safety (302)

17. Ideas Start a Facebook or LinkedIn group Let the conversation begin!
Positions you or your org as a leader
Educate and inform
Builds trust and rapport
Promote events
Invite community leaders
Group members can help
Develop new ideas
Share your message
Delaware Office of Highway Safety (302)

18. Source: TheStar.com
Delaware Office of Highway Safety (302)

19. Continuing the Conversation Online Using Twitter
Delaware Office of Highway Safety (302)

20. Areas of Continued Work
Increasing education
Teaching the community the dangers of:
Walking under the influence of drugs or alcohol
Not being visible at night
Wear reflective clothing and carrying a flashlight
Not using a cross-walk
Walking while distracted (texting or using the phone)
Multi-component intervention
Community led mobilization
Adjusting strategies as laws change
Continuing the conversation throughout Delaware!
Delaware Office of Highway Safety (302)

21. Office of Highway Safety
Additional Resources
Join our online conversations!
@ArriveAliveDE on Facebook and YouTube
@DEHighwaySafe on Twitter and Instagram
Office of Highway Safety
National Highway Traffic Safety Association
Governors Highway Safety Association
AAA Foundation for Traffic Safety
Resources for more information on traffic safety.
Delaware Office of Highway Safety (302)

22. Walk Smart. Arrive Alive DE.
Drive Safe. Arrive Alive!
(302)
Delaware Office of Highway Safety (302)