1. Looking at Business from Inside Out
B202 Tutorial #3
Looking at Business from Inside Out

2. Business to Take care of
Make sure all students have a hard copy of:
Syllabus
Schedule/Calendar for the course!

3. Looking at Business from Inside Out
When You imagine ‘a business’, what do you see?
Metaphors in B202
Models and modeling in B202
-It enables people to investigate complex aspects of reality by concentrating on the elements that are most relevant to their particular interest.
Stakeholders

4. Stakeholders p.59 Stakeholder Awareness in B202
Must develop an awareness of the interests of different stakeholders in an organizational situation
Discuss examples of stakeholders (customers, employees, suppliers, the community, shareholders, government, etc.)
Discuss how each type has interests in organizations that may affect some functions more than others
Local communities as shareholders can be particularly difficult to please.

5. Organizational Structures
Organization Structure is a grouping of activities and people to achieve the goals of the organization
Considerable variation is possible
Factors which influence variation are:
Size
Management strategy
Firm’s history
Cultural factors

6. Organizational structure – cont’d DISCUSS EACH!!
Types of structures
Functional structure
Divisional structure
Holding company
Matrix organization
Project teams
Discuss IBM structural change in p.50-51

7. Functional structure
The main criteria in this type of organization is functional specialization.
It is especially suited to single product firms.
Employees performing related specialist tasks are grouped together under a single management structure.

8. Divisional structure Sometimes called multi-divisional structure.
Associated wit market expansion and product diversification.
Unigate
Divisions are grouped around products or markets or a combination of two.
Each division is self-contained and operates as profit center.

9. Holding company
Associated with the growth of the firm by acquisitions and high degree of product diversification.
It comprises group of independent companies controlled by a coordinating group ( chief executives) of the constituent companies.

10. Project teams
Temporary structures formed around a particular task or problem.
Created to cope with highly unstable environment
Basically found in high-technology firms and some types of service organizations.
customer-orientation

11. Matrix organization
An attempt to combine the best of all worlds; the customer-orientation of the project team, the economies of scale and the specialist orientation of functional organization, and the product or market focus of the divisional company.
Example: the matrix in a university business school P.57

12. Organiz. Structure continued PRO’S VS. CONS OF EACH!
Photocopy p.58 and discuss pros/cons of each with students!

14. Case Study – P.T. Dresswel International
Students were to have read this case already
P in Operations textbooks
Give them 15 minutes to re-read it (they probably did not read it at home)
15 minutes to sit in their group and agree on answers for Questions 1 & 2 only.
Go over the answers for the following 15 minutes in conjunction with p. 71 and 72 in block 1.

15. Scott Bader Case Study -
Did any students go to the website? the link is on ROUTES
Introduce the case (5 minutes)
Send into teams and give them 10 minutes to “review the case” (10 minutes)
Give each team 20 minutes to agree on answers to #1-8 on p.75 (block 1)
Have 2 teams present their answers in front of class for #1-4, and #5-8.
Invite opposing viewpoints from rest of class
Re-assure that there is never 1 “right” answer to any of our cases

16. Wrap-up and readings for next week
Next week, we’ll discuss TMA 01
Readings: p. 79 in Block 1