1. Hornet HIV Intervention
International AIDS Conference #aids2016
The gay social network built for
chatting, dating and keeping
in touch.
hrnt.it/aids2016

2. Hornet Hornet 15M users worldwide
200 Million Messages exchanged each week
Most international: Offices in Cape Town, Hong Kong, San Francisco, Chiang Mai, Sao Paulo
25 Languages for Users

3. Feature Overview Nearby View See who’s near you
Target your match with filters
Stealth mode
Profile View
Detailed view of Profile
View multiple pictures
Swipe and View UI makes profile viewing fun
Send a heart
Chat Lists
Keeps all conversations in one place
Familiar UI lowers learning curve
Direct profile access from chat window

4. Strong Entrepreneurial & Tech Team
Sean Howell (President, Chairman)
San Francisco
Economist
Former President of Young Professionals International Network
10 Years Financial Analyst
LGBT Activist, PFLAG Board
Alex Garner, Health Innovation Strategist
San Francisco
20 years of Public Health/HIV experience
Led National Minority AIDS Council’s NMAC national PrEP education Program.
In 2016, Hornet will expand its work with NGOs, government agencies, and private industry to work collaboratively and invest in the health of gay men around the globe.
Improve knowledge and understanding of HIV prevention and treatment strategies, such as PrEP,
Increase access to testing, treatment, and prevention options
Reduce HIV-related stigma and continue to create an environment that is supportive and affirming of HIV-positive gay men
-ncrease research conducted in collaboration with local partners so as
Christof Wittig, CEO
San Francisco
3x successful entrepreneur (APSIS, db4o, Servo)
MD at Kii Capital (mobile app investment fund)
Stanford GSB
CEO Madvertise, Europe's Largest Mobile Advertising Technology company (LiquidM)
SF Aids LifeCycle

5. Know Your Status Build a Social Network to make a difference for gays.
Hornet was founded by three LGBT activists and entrepreneurs interested in use mobile for intervention.
Launched in 2010
Hornet is the first to introduce the "Know your Status" KYS campaign to mobile social networks for gay people.
In their profile, positive or recently tested guys will get a special marker, so that users are prompted to enroll in this purely voluntary campaign for a safer environment.
Once a test comes up for renewal, Hornet reminds people to get tested again, or their KYS status lapses.

6. Product Vision Test Locations added after KYS
The gay community has made great progress in reducing HIV infection rates, but new trends among young people is that HIV rates are increasing once again, 132.5% from —a much higher increase than older gay men and a significant contrast with the drop amongst the general population.
This is in part because this generation didn’t live through the AIDS crisis.
We continued to find ways to expand offerings. Our Aids.Gov feature sends you your closest test locations and how to schedule your test.

7. Fighting HIV Stigma
Stigma is one of the leading causes for people not getting tested.
Hornet created an HIV+ community. Users who select HIV+ are able to talk to other POZ community members. This is not available to HIV- users.
To HIV+ Members resources are sent via direct message, welcoming them, offering additional information encouraging their own health advocacy.

8. PrEP
Two new options that now appear in the Know Your Status (KYS) section of members’ profiles: Positive, Undetectable”. This option is for those who are HIV Positive, on successful Antiretroviral Therapy, and when tested for viral load register undetectable. Studies have shown that this type of treatment can reduce the likelihood of transmitting the virus to their HIV Negative partners by as much as 96%.
The second new option is “Negative, on PrEP”. A recent survey of gay men in the US found that only 1 in 4 knew about the existence of PrEP, yet it can be greater than 90% effective at preventing HIV infection.”
We also translated the PrEP health information into 17 languages (From العربية, Pусский, to 한국의and included Prepwatch.org info! )

9. In the feild HIV Support
Organizations all over the world, from Brazil to Turkey, to the Philippines to Thailand. Organizations like LoveYourself and TestBKK
In Addition to providing typical outreach in local languages, we partnered to give lift and amplify their boots-on-the-ground-campaigns.
Multifaceted approach:
Support in app messages
Event Registration via the app
Schedule tests via app
Viral Youtube views, TESTBKK 900k to LoveYourself when we pushed

10. The Future of HIV Intervention
Big success often happens when we give support to the local / regional organizations. These are able to invest in communication technology. For us, a lot of costs are involved in the setup time needed to implement a campaign and the requests are innumerable. Local needs major donor support.
Largest frustration is that we see the big flow of ad dollars coming from campaigns that have low sophistication, weak success metrics. Long development time increases cost factors.

11. ECDC PrEP Evidence Brief
In April, ECDC and Hornet partnered to examine PrEP use among MSM, including access, health care engagement and likelihood of future use.
2,700 (30%) of those surveyed said they learned PrEP about via Hornet first.
March 7th, 2016 Data Set

12. PreP Statistics

13. PreP Statistics

14. BlueRibbonBoys . org
Partnered with MSMGF the largest network of Gay Health organizations world wide, to create a new intervention strategy for our millions of users. Blue Ribbon Boys primarily functions as a survey in the Hornet app and prompts users to answer a short series of yes or no questions about their sexual health.
All participants will be eligible to receive a blue ribbon icon on their profile photo signifying their personal commitment gay men’s health and wellness.

15. BlueRibbonBoys . org
Additionally they will be encouraged to take action around their health, such as taking an HIV test or signing onto a petition calling for universal access to HIV treatment and prevention for all MSM.
Participants will also be able to interact with other Blue Ribbon Boys by searching the hashtag #BlueRibbonBoys or by sharing their photos across all social media platforms. hrnt.it/aids2016

16. 25 Hornet’s Languages. Global Team
Prague
San Francisco
Hong Kong
Hanoi
Chiangmai
Buenos Aires
Cape Town

17. Hornet wants to work with you
Try Hornet:
(iOS)
(Android)
(web)
Available in:
English, Afrikaans, Arabic,
Bokmål, Norwegian, Czech, Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Malay, Polish, Portuguese, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Korean, Thai, Traditional Chinese, Turkish, Vietnamese
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