1. Community Organizing and Advocacy
Foundations For
Community Health Workers
(2nd Edition)
(2016)
Berthold, T., Editor
San Francisco, C.A.: Jossey-Bass
Copyright ©  by John Wiley & Sons, Inc., or related companies. All rights reserved.
Chapter Twenty-Three
Community Organizing and Advocacy

2. Reflection of Last Session
What did you learn?
Steps in community diagnosis
Selecting research tools
Analyzing findings
Have students review what they learned from the last session on these key topics.

3. What You Will Learn Define and discuss community organizing
Explain the difference between advocacy and community organizing
Discuss at least two ways that contemporary models of community organizing are different from models used in the past
Explain the five steps of the community action model (CAM)

4. What You Will Learn
Discuss the CHW’s roles and responsibilities in the community organizing process, and put them into practice
Apply the Community Action Model to issues facing the communities you work with
Explain the importance of integrating news media and social media into community organizing efforts

5. Words to know Community Organizing Media Advocacy Policy
Power Analysis
Social Media

6. Community Organizing
Group of people who have been denied participation in a decision making process
By working together, they create social change which results in new resources, rights, improved health and living conditions
Examples: Unions, picketing, protesting, boycotting

7. Working together to bring attention to a cause or issue
Why Organize?
People without power and control, can get together to assert their needs and for a better life
CHWs develop relationships with the communities and can facilitate community organizing
Working together to bring attention to a cause or issue

8. What is Community Organizing?
A process by which people, usually a group of people who have been denied resources and participation in the decision-making process, work together to create social change that results in meaningful improvements such as access to new resources and rights or improved health and living conditions.

9. Examples of Community Organizing
Health issues
High rate of infant mortality
Pollution
HIV/AIDS
Drug use – needle exchange
Incarceration
Homelessness
Labor movements
Safe working conditions
Right to organize
Limits to working hours
Living wage
American Disabilities Act (ADA)
United Farm Workers
Civil Rights Movement
Act Up

10. Contemporary Models of Community Organizing
Community capacity building – ability to develop and sustain strong relationships to work together to identify problems and goals, make group decisions, and take action Collaborative partnerships – building alliances with people and institutions Consensus organizing – promotes active participation from all members by cultivating leadership and relationships at various levels to work for change Mass mobilization – engages a large number of people in highly visible protests (e.g. Occupy Wall Street, Black Lives Matter)

11. Strategies and Tactics of Community Organizing
Popular education
Influencing policymakers decisions
Developing model policy recommendations
Conducting a power-analysis
Media advocacy
Social media

12. Media Advocacy Media can be used to:
Inform – the public about the consequences
Recast – the problem affects everyone
Encourage – community members to get involved
Promote – agencies that address the problem

13. San Francisco Department of Public Health
San Francisco Department of Public Health. Community health promotion and prevention: Community Action Model.
Retrieved from

14. Role of CHWs in Community Organizing
Listen to the community
Recruit and honor participation of diverse members of the community
Provide training to community members
Mentor key people
Build local capacity for problem-solving
Assist the community to build upon their strengths
Support and facilitate the implementation process
Connect community to relevant resources and expertise

15. Role and Responsibilities
Plan with people, not for them
Clarify goals and strategies
Identify leaders
Practice cultural humility
Bridge language barriers
Safety comes first
Assist with the research and action planning
Stay grounded in the community
Build relationships
Cultivate the media
Strengthen commitment
Take care of yourself

16. The only  assignment you take with you is to:
CONGRATULATIONS!
The only  assignment you take with you is to:
Do good work!
Collaborate with others!
Share as you go!
Educate!
Advocate!

17. Resources: Image on slide 2
digital-drugs-binaural-beats by digitalbob8 is licensed under CC BY 2.0
Image on slide 3
Bring Light Bulb is available in the public domain under CC0 Public Domain
Image on slide 5
Civil rights march on Washington, D.C. schools by Leffler, Warren K. has no known copyright restrictions
Image on slide 7
1963 march on Washington is available in the public domain
Image on slide 8
Healthcare Justice March - October 26, 2013 by United Workers is licensed under CC BY 2.0
Image on slide 13
Tulips is available in the public domain under CC0 Public Domain

18. Acknowledgements: MoSTEMWINs
Adapted from the Foundations for Community Health Workers, 2nd Edition (Berthold) with permission from Wiley Publishing by the Institute of Workforce Innovation of the Metropolitan Community College Kansas City and the Workforce Solutions Group of St. Louis Community College.
Unless otherwise noted this material by St. Louis Community College is licensed under a Creative Commons Attribution 4.0 International License.
This product is partially funded by the MoSTEMWINs $19.7 million grant from the U.S. Department of Labor Employment and Training Administration. The product was created by the grantee and does not necessarily reflect the official position of the U.S. Department of Labor. The Department of Labor makes no guarantees, warranties, or assurances of any kind, express or implied, with respect to such information, including any information on linked sites and including, but not limited to, accuracy of the information or its completeness, timeliness, usefulness, adequacy, continued availability, or ownership
MoSTEMWINs