1. Lunch (room 6) 10:00 Sign-in (room 6) 10:15
Key note speech and introduction
Fi Metcalfe
(room 6)
10:30
Leading teams and people
Andrew Lockwood
Event and Project management
Beth Moorley
(room 4)
Chairing and Facilitating
Stephen Dowson
(room 5)
11:30
Strategic planning/thinking
Louise Proctor & Kate Mackenzie
Working with employers and employability
Jess Henderson
Public speaking
12:30
Lunch (room 6)
13:15
Media, marketing and communications
Hannah McCulloch
Funding your club
Graham Smith, Ruth Fawcett & Charlie Roberts
14:15
Conflict and crisis management
Kay Morrison
15:30
LUU Commercial trade-show and social (including free barbeque)
(Riley Smith  terrace)

2. Leeds University Union.
Strategic Planning, Club & Society training day 2015

3. “A bit of a riddle” Connect the dots with one continuous line....
Strategy – what is it? KM
“A bit of a riddle” Connect the dots with one continuous line....

4. Strategy – what is it?? LP Latin word ‘stratus’
The art of conducting a campaign and maneuvering and army; any long term plan

5. What is Strategy LP
Articulate your ideas/plans/visions through a strategy
Over arching plan/vision – can be 20 years
But can also be:
The strategy you implement to reach your vision – 3-5 years
Managers ask how
Leaders ask why
= i.e. don’t be afraid to CHALLENGE!

6. What does a successful strategy look like? KM
Know what you want
2. Know if your getting it (KPIs)
3. Change something if your not
4. Don't stop if you reach your vision

7. Strategy Pyramid LP
Members must know their impact of their role upon achieving your society’s vision & vice versa

8. Tools to help you create Strategy LP
VISION setting
SWOT
Action Plan
STEEP
Values

9. Vision Setting – examples KM
“Do No Evil”
“XXXXX’s mission is to give people the power to share and make the world more open and connected”
“Crush Adidas” (1960s)
“Our Vision is to put joy in Kids’ hearts and a smile on parents’ faces”
“pppp”
“Love Your Time At Leeds”

10. VISION setting – have a go! LP

11. Principle of SWOT KM
Strengths
Weaknesses
Opportunities
Threats
=SWOT

12. SWOT - have a go! KM

13. Action Plan LP Set Objectives Set Actions
Make committee members responsible and hold them to task
Set deadlines
Use SMARTER principle
Committee meetings

14. Principle of STEEP LP
When creating your vision make sure you use STEEP:
Social
Technological
Economical
Environmental
Political
= STEEP
Look at what is happening Locally, Nationally, Globally and how this may affect your strategy.

15. STEEP – have a go! LP

16. Values KM
Values defines desirable behaviours of committee members and members in your club/society.
= creates culture of club/society.
Create the right culture = you create the over arching brand of your club/society – i.e. How you are perceived by the outside world.

17. Values – have a go KM Inclusive Serving Enterprising Empowering Fun
Write down 10 words that currently describes your club/society – be objective!
Write down 10 words that you would like your club/society to be described as
= Shortlist the best 5 (they can be pairs)
LUU’s values are:
Inclusive
Serving
Enterprising
Empowering
Fun

19. Lunch (room 6) 10:00 Sign-in (room 6) 10:15
Key note speech and introduction
Fi Metcalfe
(room 6)
10:30
Leading teams and people
Andrew Lockwood
Event and Project management
Beth Moorley
(room 4)
Chairing and Facilitating
Stephen Dowson
(room 5)
11:30
Strategic planning/thinking
Louise Proctor & Kate Mackenzie
Working with employers and employability
Jess Henderson
Public speaking
12:30
Lunch (room 6)
13:15
Media, marketing and communications
Hannah McCulloch
Funding your club
Graham Smith, Ruth Fawcett & Charlie Roberts
14:15
Conflict and crisis management
Kay Morrison
15:30
LUU Commercial trade-show and social (including free barbeque)
(Riley Smith  terrace)