1. “Your Future is Whatever You Make it, so make it a good one.”
-Emmett “Doc” Brown

2. Today
Brochure Discussion
Graphic Concepts and Examples

3. Friday and the Weekend Poster and Website Analysis
Work on a mock up/rough draft of your poster or brochure to class on Monday for group activity
me which medium you will be using and which paper you will be using

4. Presentation Dates Monday: Wednesday: Friday: Brandon
Hannah McGuinness
Kortni
Wilfredo
Marco
Xuewen
Eric
Mohammad
Galaxy
Alexis
Lucas
Hannah Madsen
Aaron
Hunter
Julianna
Dylan
Madison
Sheng
Kyle
Colton
Richa
Mireille
Be advised that missing your presentation will result in an F for that portion of the assignment, there are no make-up days.
Missing due to flights leaving for home is not an excused absence and you will be counted absent from class.

5. Brochure Activity

6. Questions for Thought
How does your brochure utilize the terms we discussed? 
Are there things that are missing?
How do the colors used reflect the meaning of the brochure?
Who do you think the intended audience is for this?
Do you fall into the intended audience?
Do you think that this brochure is successfully reaching its target audience? Why or why not?
How do you feel when looking at the brochure?
What about it interests you? Why did you choose this brochure?

7. Graphic Concepts and Examples

8. Brochures: Six panels of design space
Requires planning for stand-alone sections such as the cover flap, as well as planning for how the flaps will look when viewed together
The brochures are better for large amounts of text-based information
Important: do not just copy and paste from your paper

9. Posters:
They have only one large design space on which to create your presentation
Allow for flexibility with photos and graphics
Relies more on visual elements than text

10. Quiz Time! What genre, poster or brochure, would be the better choice based on each statement below?
You want to showcase a student organization and explain the group’s purpose, recent activities, and how to join.
You plan to profile the Gold Star Hall in Memorial Union and have a lot of detailed photos to work with.
You have equal amounts of visual and textual elements about Reiman Gardens and their projects to work with.

11. Composition

12. Vocabulary of the Form
Composition: The arrangement of elements on a page.
Design element: One aspect of a design (a photo, a text block, a label or caption, etc.)
Visual hierarchy: the order in which the content in a visual design should be viewed
Chunking: dividing information in small, manageable pieces
Positive space: Any area of a design that appears to have a form or object in it.
Negative space: All remaining space (the background or unused space).

13. Visual Hierarchy What information is most important in the design?
Differentiate the most important element from the others in the design by relative size, prominent placement, and/or color
To use color: choose one hue and use several saturation levels to designate importance
Titles, captions, bullet points

14. Using Gridlines
Turn on the gridlines in either PowerPoint or Word (or other design software)
Use these liens to help you properly spaced and aligned in the way that you want
These can also help you determine where the middle of the page or graphic is

15. Chunking
Chunks make it easier for your audience to process and remember the visual
The ideal number of chunks of information is no more than nine
Lines, borders, colors, and shading can be used as a divider between pieces of information can help break your piece into chunks

16. Positive or Negative Space
Negative space contributes as much to composition as positive spaces
A lack of negative space can make a design appear “busy” and confusing

17. Photo Considerations
Consider how large a photo will be in the finished product before using it.
Small photos may not be the best choice for a standard size brochure but maybe more effective in a poster
Choose clear and focused photos
Use cropping to create a more effective photo for your visual
The same photo can make different impressions based on how loosely or tightly it is cropped

18. Loose Crop Tight Crop

19. Typography

20. Vocabulary
Typeface: The style of a particular group of letters. (Times New Roman)
Font: All of the characteristics about a typeface in a given design. (Times New Roman 22pt bold)
Serif : The small lines on the edges of letters in typefaces such as Times New Roman and Baskerville.
Sans serif: Typefaces that do not have serifs such as Arial or Geneva.
Legibility: the degree to which something is easy to read

21. Color

22. Vocabulary
Primary colors: these colors are used to make all other colors, they cannot be made by mixing other colors (red, blue, and yellow)
Secondary colors: colors made by mixing two primary colors (orange, green, and violet)
Tertiary colors: colors made by mixing one primary color and one secondary color, such as yellow-green
Hue: the generic name of a color (red)
Tone: how light or dark a color is, adding white is a tint, adding black is a shade

23. Vocabulary Continued
Analogous colors: colors next to each other on the color wheel (blue and violet)
Complementary colors: colors opposite each other on the color wheel (yellow and violet)

24. Quiz Time!
Which of these colors would make the best choice for a background color?
Using that choice as your background color, which of these colors would create the most color contrast if used for the text
What is the suggested number of hues in a color scheme to tie the elements of your design together?