2. This Webinar Partnering up with others for YOUR launch
How to find partners / supporters
How to connect with people to make the request
Staying in contact with your partners / supporters
Sending them the content they need to promote you
Open Q & A

3. Build / Grow Your Platform
Set the Launch Date
Thank Everyone
Track Your Ranking
Build / Grow Your Platform
Contact Others to Support YOU
Create the Promotional Copy & Send to Partners
Continue to Get People On Board
Put Together a Compelling Offer
Stay in Touch with All Partners

4. PRIMARY Focus for Your Best-Seller Campaign
Exposure for Your Book
Getting lots and lots of support from others!

5. Partnering with Others to Get Exposure for You and Your Campaign
Look for people who have “high” visibility or some visibility
Other experts, authors, speakers, leaders
People who have a presence online
People who have an list
People who are connected on social media sites
People who have a following
Are speaking on stages

6. Your “Partner” / Supporter
They agree to support you and your campaign
Put YOUR Posts & Shares on social media
to their contacts (preferable)
There is NO compensation from those who help

7. Why Would a Stranger Help YOU?
Because you asked OR
Because they care about you / themselves OR
Because they believe in what you have to offer OR
Because they care about others OR
Just because 

8. Stepping Outside Your Comfort Zones

9. Create the “Cool” Party / The “Exciting” Event
People are generally “followers”
They are attracted to “events” because of who else is “involved”

10. Set Your Partner Objectives
Outcome goal = X partners / sponsors
“This week I will easily get on board a dozen partners”

11. What’s Required? The “Right” Winning Attitude Persistence
Loving Energy
Warmth/Kindness
Detachment
Confidence
Positive Expectancy
LOTS OF ACTION!

12. The Power of #’s Contacted many partners People will likely say “no”
The Law of Averages
Ask your partners “who else?”

13. Where Do You Find Partners?
Searching (Search Engines)
Lists You Are Subscribed To
Other Campaigns
At “Live” Events
In Programs You are Enrolled In
Radio Show Sites
Expert Pages
On Facebook
On Twitter
On Linked-in
On YouTube
Via Friends
Via Colleagues
Via Mentors

14. This is IMPORTANT
Regardless of the contact / partner or “expert” or their area of expertise, are they reaching your audience and would their audience be interested in what you have?

15. The Approach Face to face eMail On the Phone Snail Mail Courier
Live Events
Networking Events
Public Places
On the Phone
Snail Mail
Courier
Social Media Messages

16. Resources to Look for JV Partners
Use Keywords on Search Engines
Also Look at Websites Highlighting Experts

20. Social Media Look for the number of followers Twitter Linked In
Facebook
YouTube Channel
Instagram

21. Most Followers on Twitter http://twitaholic.com/top100/followers

22. Most Followers on Facebook http://fanpagelist

23. https://socialblade.com/instagram/top/100/followers

24. The Structure of the An Email Request When Requesting eMail Support
First line of an must get them to open the
Personalize the message
Get right to the point
Keep your short
Focus on the Benefits
You Must be Confident
And Warm and friendly
Tell them what you want them to do (Call to Action)

25. Sample SUBJECT lines Bob, take a look at this now
Carol, before you leave for the day …
Ingrid, you WILL benefit from this
You can be a part of this Becky
Only a handful of selected folks, including you Rhonda
Tina, please get back to me before the day is out … here’s why

26. How Will Your Partners/Supporters Benefit
You can list them as partners or supporters on your special offer page
i.e. Special Thanks To:
List the person; their website, a short BIO

27. Sample SUBJECT: Bob, I know you care
Subject: Bob, I know you care Bob, because you definitely care about people, here’s a way you can be a part of something that is definitely going to benefit you and many others in a positive way. On ___(date)___we’re launching a massive internet campaign for my book (BOOK TITLE GOES HERE) that involves pre-selected partners, who will get exposure to potentially millions of people online. You seem like the kind of person (with your own successful business) who would be interested in this kind of exposure 

28. Sample continued
Therefore, here’s how you can be involved. When you agree to send out one on __date__ to promote my book launch campaign you will get exposure on the special offer page. Participating is easy. All you are required to do is .... Agree to send out the we’ll provide to you on ___date____ and I will provide you with the content (which you can modify if you wish).

29. Sample continued
Many partners are involved, which means, essentially with all of the s going out and the promotion, you get exposure. With our reach expected to be in the (hundreds of thousands/millions), you can benefit from this kind of exposure. This is truly a win-win-win scenario. All that is required right now is for you to reply to this and say “Count me in!” Once you do, please mark that date down in your agenda: ____date______.

30. Sample continued
I will follow up with you to get your bonus gift a bit later on. Please get back to me before the end of the day as we are determining the top spots for our partners who respond the fastest. But, you need to get back to me today, please. Simply hit “reply” and type “Yes, count me in” and we’ll follow up with you. With warmth, Your Name PS. Remember to get back to me today AND be sure to mark down ___date___ in your agenda. Thanks again.

31. How do you know if a website is collecting email addresses?
Do they have a newsletter signup?
Do they have pop-ups asking for your address?
Do they have anywhere on the front page asking for address?
Are they giving something away and asking for an address?
Are they selling something?
Do they ask you to “subscribe” on their site?

33. People Online – Look at Stats

36. Tracking Your Partners/ Supporters
Use a spreadsheet or a word document with columns
Website
Name of Contact
Date(s) Contacted
Response

37. Tracking “On Board” Partners / Supporters
Have a column for the on board partners / supporters
Stay in touch with them
Ask them to confirm when you send them anything

39. Searching Create your list and work it every day Stay open and alert
Use search engines

40. Look at The Other Sample Campaigns for Potential Partners!
withrodney/preview-your-free-gifts/
tml ml
eview.html

41. Please Note
I do NOT recommend the model of including bonus gifts from anyone who can fog a mirror 
Heres’ one of my client’s who used his own bonuses (we’ll get more into the bonus gift offering in a later class)
Next slide …

43. Frequency of Contact You might hear back after one attempt
May require another / message
May require additional s
Try another way (snail mail, facebook, telephone)

44. Be Creative

45. Mailing Sequence
The (s) you send are to request their support months in advance of your campaign
Stay in frequent contact to ensure they remain “on board”
One week before your campaign send the partners the copy you want them to send to their list and ask for a confirmation of receipt
Track it
Watch for their s and / or their posts on the day of your campaign
them to thank them and to update on the success

46. What Not To Do Do NOT attach your “e” book to the email
Do NOT send out an to “All Partners”
Do NOT get frustrated with the partners
Do NOT give them a history of you, your book, your life…
Do NOT give up!

47. Social Media – Additional – Campaign DAY!
You can actively promote on other people’s social media platforms
Respond to other people’s posts (you get in the “chain”)
Ask others to share
Create a video message and post it on Facebook/youtube
Be creative and have fun
Remember social media is about socializing

49. Do Posts on Facebook Expert Pages Who Have A Big Following so that Followers to SEE You

50. Action Items Set the Date of Your Campaign
Set the Objectives/Goals for Your Campaign
Create Your Potential Partner List
Begin to contact and secure!

51. Open Q & A