1. Key Performance Indicator - Survey Overview
0013-Business Admin. - Marketing
Three sets of surveys: Student, Graduate & Employer.
Same set of questions are asked for each survey at all colleges and for all programs (some variations may occur).
Surveys are conducted at the same time every year.
Evaluations are provided at three levels: overall college, program at the college level, and program at the provincial level (i.e. MTCU). 4 10 9
# of Employers included in KPI
21%
29%
38%
37%
% Represented 6 13
# of Completed Surveys 19 21 34 27
# of Employers
Employer 22 41 32
# of Graduates included in KPI
74%
79%
83% 28 26 42 38 35 53
# of Graduates
Graduate
118
120 95
126
# of Students included in KPI
67%
64%
50%
69%
125 99
131
188
195
197
191
# of Enrolled*
Student
2010
2009
2008
2007
*# of enrolled comes from the Student Profile Data file as provided by the college

2. Student Distribution by Year in Program
0013-Business Admin. - Marketing
100%
123 97
128
Total
---
Year 4
29% 36
20% 24
15% 15
27% 35
Year 3
33% 41
32% 39
39% 38
25% 32
Year 2
37% 46
49% 60
45% 44
48% 61
Year 1* %
# Students
2010
2009
2008
2007
*Note a student is determined to be in a specific year of a program based on their
response to Question 2 'In which semester/term are you currently enrolled' on the survey.

3. 0013-Business Admin. - Marketing
KPIs - Summary Report
0013-Business Admin. - Marketing
Conestoga’s goal is to deliver programming and services that achieve at least 90% satisfaction level from our students, graduates and employers. Programs are ranked within the college for student satisfaction based on the average of the Capstone questions Q14 and Q26.
The student KPI satisfaction rate for this program has remained relatively stable and similar to that of the college for the past four years, and is currently lower than the college’s target of 90%.
The graduate KPI satisfaction rate for this program is 78% for the current survey period, based on 27 graduates. The current graduate KPI employment rate for this program is 86%.
100%
94%
91%
93%
85%
83%
76%
79%
88%
87%
4 Year Average
95%
86%
78%
75%
77%
2010
90%
2009
92%
73%
2008
84%
81%
89%
2007
Program
College
Employer Satisfaction
Graduate Employment Rate
Graduate Satisfaction
Student Satisfaction
Average KPI

4. Student Satisfaction by Year 0013-Business Admin. - Marketing
68%
69%
80%
85%
75%
Overall Program
---
Year 4
64%
81%
72%
Year 3
61%
59%
83%
71%
Year 2
78%
90%
Year 1*
Capstone Question 45
Capstone Question 44
Capstone Question 26
Capstone Question 14
KPI
Program Year
*Note a student is determined to be in a specific year of a program based on their
response to Question 2 'In which semester/term are you currently enrolled' on the survey.
CAPSTONE Q14 'OVERALL, your program is giving you knowledge and skills that will be useful in your future career.'
CAPSTONE Q26 'The OVERALL quality of the learning experiences in this program.'
CAPSTONE Q44 'The OVERALL quality of the facilities/resources in the college.'
CAPSTONE Q45 'The OVERALL quality of the services in the college.‘
Program performance is measured by the results of Capstones Q14 and Q26. These sections capture information that is largely within the discretionary control of the Executive Dean/ Chair/ Faculty and form the prime focus for program analysis and improvement plans.
The various service departments will be responsible for analyzing their respective results in the detailed questions leading to Capstones Q44 and Q45.

5. Student Overall Satisfaction 0013-Business Admin. - Marketing
88%
68%
69%
CAPSTONE Question Q45
72%
CAPSTONE Question Q44
91%
80%
79%
CAPSTONE Question Q26
97%
85%
87%
CAPSTONE Question Q14
75%
77%
KPI
TOP 3
Program
College
CAPSTONE Q14 'OVERALL, your program is giving you knowledge and skills that will be useful in your future career.'
CAPSTONE Q26 'The OVERALL quality of the learning experiences in this program.'
CAPSTONE Q44 'The OVERALL quality of the facilities/resources in the college.'
CAPSTONE Q45 'The OVERALL quality of the services in the college.‘
Programs are ranked based on the average of Capstone questions Q14 and Q26.
College is the average of all responses at Conestoga in all programs surveyed.
Program is the results of the survey for this program.
MTCU is the average of all students’ responses across the province who are enrolled in a college offering this program.
Top 3 is the average of the top 3 results of similar programs in the Ontario College System if there are at least 4 similar programs included in the MTCU group.
Satisfaction ratings above are based on the 'Satisfied' + 'Very Satisfied' categories.

6. Learning Experiences (Q3-Q14) 0013-Business Admin. - Marketing
97%
100%
81%
85%
86%
124
Q14 OVERALL, program gives knowledge & skills useful for future career
69%
70%
72%
125
75%
Q13 Provides experience useful to your future life outside of work
77%
94%
62%
66%
63%
119
61%
Q12 Provides opportunities to further education after graduation
67%
65%
64%
76%
78%
Q11 Develops your computer skills
80%
99%
79%
74%
122
Q10 Develops your ability to solve problems
92%
98%
90%
88%
84%
Q9 Develops your ability to work with others
68%
82%
57%
59%
51%
Q8 Develops your ability to solve problems using math techniques
123
Q7 Develops your speaking skills
55%
120
Q6 Develops your writing skills
58%
56%
121
Q5 Has teachers who help you to understand your chosen career
87%
83%
Q4 Includes topics relevant to your future success
89%
Q3 Provides you with skills & abilities specific to your chosen career
TOP 3 Satis. 2010
Student Import
Student Satis
Student Satis
Student Satis
Student Satis. Total Valid Resp. 2010
Student Satis
Satisfaction ratings above are based on the 'Satisfied' + 'Very Satisfied' categories.

7. 0013-Business Admin. - Marketing
Facilities
0013-Business Admin. - Marketing
88%
100%
73%
64%
78%
124
69%
Q44 OVERALL quality of facilities/resources
87%
72%
67%
75%
119
Q43 Comfort/cleanliness/accessibility of college facilities
82%
62% 72
60%
Q35 Recreation/Athletics
91%
51%
42%
36%
113
49%
Q34 Bookstore
55%
53%
110
Q31 Space for individual/group study
76%
97%
65%
74%
120
Q28 Open access computer labs/resources
96%
66%
Q27 Library/resource centre
TOP 3 Satis. 2010
Student Import
Student Satis
Student Satis
Student Satis
Student Satis. Total Valid Resp. 2010
Student Satis
Satisfaction ratings above are based on the 'Satisfied' + 'Very Satisfied' categories.

8. 0013-Business Admin. - Marketing
Services
0013-Business Admin. - Marketing
86%
99%
64%
63%
74%
124
67%
Q45 OVERALL quality of services
87%
78%
31%
25%
41% 21
43%
Q42 Employment/placement/career services
76%
61%
50%
29%
10% 11 9%
Q41 Co-op/Field Placement Services
48%
88%
79%
59%
58% 47
72%
Q40 Financial aid services
85%
62%
53%
56% 46
Q39 Safety and security services
49%
37%
115
39%
Q38 Cafeteria/food services
71%
55% 31
52%
Q37 Health services
91%
104
Q36 Registration/Records Services
54%
73% 10
70%
Q33 Special needs/disability services
60%
57%
46% 26
Q32 Counselling/native counselling/advising services
44% 14
Q30 Special skills services
81%
65% 18
Q29 Peer tutoring services
TOP 3 Satis. 2010
Student Import
Student Satis
Student Satis
Student Satis
Student Satis. Total Valid Resp. 2010
Student Satis
Satisfaction ratings above are based on the 'Satisfied' + 'Very Satisfied' categories.

9. Courses and Experiences (Q48-Q54) 0013-Business Admin. - Marketing
76%
87%
83%
Q54 Provides you with challenging courses.
78%
81%
84%
Q53 Has at least one person you can rely on for useful information
55%
49%
54%
Q52 Provides information on student financial aid services
56%
58%
Q51 Provides information on social opportunities
35%
32%
Q50 Provides support to deal with your non-academic responsibilities
68%
71%
70%
Q49 Provides support to deal with your coursework
75%
82%
Q48 Encourages you to spend time on your coursework
MTCU 2010
Program 2010
College 2010
Student results above are based on the ‘Agree’ + ‘Strongly Agree’ categories.

10. Courses and Experiences (Q55-Q65) 0013-Business Admin. - Marketing
82%
83%
89%
Q65 Work hard to meet the demands of your courses
31%
19%
28%
Q64 Discuss ideas from your courses with a teacher
29%
18%
27%
Q63 Discuss your course performance with a teacher 9% 5% 4%
Q62* Skip classes
90%
95%
Q61 Complete homework assignments/projects on time
79%
78%
77%
Q60 Select and organize information from different sources to complete an assignment/project
81%
87%
Q59 Review an assignment/project before submitting it
84%
92%
73%
Q58 Work with other students on assignments/projects
53%
56%
40%
Q57 Present information to your class
50%
45%
49%
Q56 Ask questions in class
60%
59%
Q55 Participate in class discussions
MTCU 2010
Program 2010
College 2010
*Note that this item is worded negatively
Student results above are based on the ‘Usually’ + ‘Always’ categories.

11. Graduate Satisfaction - Benchmarks 0013-Business Admin. - Marketing
75%
78%
79%
Q34 Satisfaction with usefulness of college education in achieving your goals after graduation ('very satisfied' + 'satisfied')
81%
83%
84%
Q33 Overall satisfaction with the college preparation for the type of work you were doing ('very satisfied' + 'satisfied')
72%
77%
Q21 Skills developed during college helped you get a job ('extremely helpful' + 'helpful')
61%
68%
Q20 Job relates to college program ('yes' + 'yes, partially')
MTCU
Program
College
Overall Measures
63%
55%
81%
F) Skills developed in co-op, clinical, field placement experience, and career placement services
77%
80%
E) Preparation for the job market
86%
90%
D) Equipment was up-to-date
91%
C) Overall quality of instruction
95%
93%
B) Courses were up-to-date
88%
89%
Q22. A) Course content
MTCU
Program
College
Graduate Satisfaction* with Program Aspects
*Satisfaction ratings above are based on the 'Satisfied' + 'Very Satisfied' categories.

12. Graduate Satisfaction (Q31/32A-R) - Trends
0013-Business Admin. - Marketing
89%
100%
92%
85% 18
94%
R) Responsible
86%
81%
Q) Adaptable
78%
72%
91%
83%
P) Creative & innovative
88%
O) Productivity
95%
N) Quality of work
87%
90%
M) Time management
97%
L) Organization & planning
96%
K) Teamwork
56%
80%
J) Research & analysis
I) Problem solving
H) Critical thinking
84%
G) Computer skills
73%
77%
F) Math skills
E) Comprehension
D) Written communications
93%
C) Oral communication
75%
B) Specific job-related skills
69%
A) Specific job-related knowledge
MTCU Satis. 2008/2009
Graduate Import. 2008/2009
Graduate Satis. 2005/2006
Graduate Satis. 2006/2007
Graduate Satis. 2007/2008
Graduate Satis. Total Valid Resp /2009
Graduate Satis. 2008/2009 .
Satisfaction ratings above are based on the 'Satisfied' + 'Very Satisfied' categories.

13. Employer Satisfaction (Q72/73A-R) - Benchmarks
0013-Business Admin. - Marketing
96%
100%
95%
R) Responsible
94%
Q) Adaptable
83%
79%
P) Creative & innovative
90%
93%
O) Productivity
98%
N) Quality of work
92%
89%
M) Time management
L) Organization & planning
K) Teamwork
82%
67%
72%
J) Research & analysis
81%
91%
I) Problem solving
87%
H) Critical thinking
G) Computer skills
78%
75%
80%
F) Math skills
E) Comprehension
D) Written communications
88%
C) Oral communication
84%
B) Specific job-related skills
86%
85%
A) Specific job-related knowledge
KPI - Employer Satisfaction
MTCU
Program
College .
Satisfaction ratings above are based on the 'Satisfied' + 'Very Satisfied' categories.

14. Employer Satisfaction (Q72/73A-R) - Trends
0013-Business Admin. - Marketing
96%
100%
89% 4
R) Responsible
94%
Q) Adaptable
83%
88%
86%
P) Creative & innovative
90%
O) Productivity
98%
N) Quality of work
92%
78%
75%
M) Time management
80%
L) Organization & planning
K) Teamwork
82%
50% 3
67%
J) Research & analysis
81%
I) Problem solving
87%
H) Critical thinking
G) Computer skills
F) Math skills
E) Comprehension
D) Written communications
C) Oral communication
84%
B) Specific job-related skills
A) Specific job-related knowledge
MTCU Satis. 2008/2009
Employer Import. 2008/2009
Employer Satis. 2005/2006
Employer Satis. 2006/2007
Employer Satis. 2007/2008
Employer Satis. Total Valid Resp. 2008/2009
Employer Satis. 2008/2009 .
Satisfaction ratings above are based on the 'Satisfied' + 'Very Satisfied' categories.

15. 0013-Business Admin. - Marketing
Observations
0013-Business Admin. - Marketing
Overall KPI
The KPI rates for this program for the current survey period are:
Student KPI satisfaction, 75%,
Graduate KPI satisfaction, 78%,
Graduate KPI employment, 86%, and
Employer KPI satisfaction, 100%.
The student satisfaction rate for this program is similar to the college and the previous three survey periods.
Student Satisfaction Survey
In general, student satisfaction ratings for aspects of this program applicable to the majority of students were similar to the previous year, with the following exceptions:
‘develops your ability to solve problems using math techniques’, 15% higher,
‘has teachers who help you to understand your chosen career’, 13% higher, and
‘teachers’ presentation of the subject material’, 11% higher.

16. 0013-Business Admin. - Marketing
Observations
0013-Business Admin. - Marketing
Student Satisfaction Survey (cont’d)
Analysis of learning experience composite indicators appears to indicate similar results over the past three years for career development and communication skills.
Student satisfaction ratings for learning experiences were similar to the Top 3, with the exception of ‘provides you with opportunities to further your education after graduation’, which was 16% lower.
Student satisfaction ratings for teachers and courses, for those aspects applicable to the majority of students, were similar to or lower than the Top 3. The greatest differences occurred for:
‘quality of classroom learning’, 26% lower,
‘feedback about your progress’, 23% lower, and
‘teachers’ presentation of the subject material’, 20% lower.

17. 0013-Business Admin. - Marketing
Observations
0013-Business Admin. - Marketing
Student Satisfaction Survey (cont’d)
Importance ratings for learning experiences ranged from 82% to 100%. Satisfaction ratings (61% to 89%) were lower, with relevant differences ranging from 11% to 33%. The greatest potential for improvement appears to be for:
‘provides you with opportunities to further your education after graduation’ (94% importance, 61% satisfaction),
‘develops your writing skills’ (94% importance, 64% satisfaction), and
‘has teachers who help you to understand your chosen career’ (98% importance, 69% satisfaction).
Importance ratings, for those aspects of teachers and courses applicable to the majority of students, ranged from 91% to 100%. Corresponding satisfaction ratings (48% to 84%) were lower, with relevant differences ranging from 16% to 49%. The greatest potential for improvement appears to be for:
‘feedback about your progress’ (97% importance, 48% satisfaction,), and
‘course materials’ (96% importance, 51% satisfaction).

18. 0013-Business Admin. - Marketing
Observations
0013-Business Admin. - Marketing
Results for Section F concerning college support ranged from a low of 32% agreement (strongly agree + agree) for ‘college provides support to deal with your non-academic responsibilities’ to a high of 87% agreement for ‘college provides you with challenging courses’.
Results for Section G concerning student participation ranged from a low of 18% (always + usually) for ‘discuss your course performance with a teacher’ to a high of 92% (always + usually) for ‘work with other students on assignments/projects’. Additionally, only 5% of students reported they always or usually skip classes.
For demands on students’ time, about nine out of ten students reported spending 10 hours or less per week ‘traveling to and from the college’ (90%), ‘providing care for dependents’ (90%), ‘participating in college activities other than attending classes or labs’ (95%), and ‘participating in volunteer activities’ (98%). Students appeared to be spending more time per week on ‘coursework outside of class’ (21% reported 11 to 20 hours) and ‘working for pay’ (39% reported 11 to 20 hours).

19. 0013-Business Admin. - Marketing
Observations
0013-Business Admin. - Marketing
Graduate Satisfaction Survey
Overall measures of graduate satisfaction ranged from a low of 77% for ‘job relates to college program’ and ‘skills developed during college helped you get a job’ to a high of 83% for ‘overall satisfaction with the college preparation for the type of work you were doing’.
Graduate satisfaction with program aspects ranged from a low of 55% for ‘skills developed in co-op, clinical, field placement experience, and career placement services’ to a high of 95% for ‘course content’ and ‘courses were up-to-date’.
Graduate satisfaction with the various skills and abilities ranged from a low of 83% for ‘specific job-related knowledge’, ‘critical thinking’, ‘quality of work’, and ‘creative and innovative’ to a high of 100% for ‘oral communication’, ‘comprehension’, and ‘research and analysis’. Importance ranged from a low of 56% to a high of 100%.

20. TOP 3 Programs - KPI Benchmarks 0013-Business Admin. - Marketing89
88%
Overall KPI TOP 3 Average 42
85%
La Cité
61029-Administration des affaires - marketing 37
89%
Fanshawe
BAM2-Business Administration - Marketing 10
95%
Seneca
BAMC-Business Administration - Marketing (Co-op)
Overall KPI 75
Facilities & Services TOP 3 Average 28
84%
BAE-Business Admin-marketing (Event Mkt Mgmt)
90%
91%
Facilities and Services 64
94%
Learning TOP 3 Average 47
93%
Algonquin
0216D01FS-Business Admin - Marketing 7
Boréal
AAFM-Adm des affaires - marketing (3)
100%
BAMC-Business Administration-marketing (Co-op)
Learning
Responses %
TOP 3 Programs
STUDENT SATISFACTION
Note that the Top 3 KPI benchmarks are based on the Shared Provincial Dataset .
A top 3 Program Average is calculated if there are at least 4 programs included in the MTCU group and at least 30 responses in total for the
Top 3 Programs.