2. AFFILIATED COMPANIES SERVES TO MICE BUSINESS
Frame provides multimedia solutions as of video production, software development, graphic design, WEB design, computer hardware supply and networking systems to associations and organizations.
Dekoras provides all kinds of interior and exterior design, architectural, constructional and decorational services by offering creative, effective and practical solutions.
Medyas serves as a Public Relations company, being highly effective in national written and visual press, offering media and press services.
Adors is an IATA member travel agency providing national and international ticketing services
Demas: provides professional transportation services, long term fleet rental

3. OTHER AFFILIATED COMPANIES OF SERENAS
Mercure Hotel Casino & Wellness Resort
Kyrenia’s only World-Brand Five-Star hotel Mercure Hotel Casino & Wellness Resort is managed by Serenas Group. Hotel has 299 rooms, with meeting capacity of people, within 3 main and 4 committee halls.
Spectrum offers IP based creative solutions for medical professionals, all education purposes, congress, live broadcast, medical product promotion and medical services presentations through LCD monitors located in hospital doctor lounges of different specialisties; of which content is organized and updated through accordingly with the program to the related specialization area.

4. Special Definitions
Project Budget : Budget of the congresses, incentives, etc. The project teams are responsible from the project budget and inform finance team by filling the budget form in SCS.
SCS : SCS (Serenas Communication System) is an intranet based communication software including all kind of data related with the project.

5. Project Budget After the bidding prosess; If the project is confirmed,
Project budget SCS (This is the communication between the project team and the accounting team)
If the project is not confirmed,
Related expenses for the tender BD
Business Development account.
Responsible : Project Team

6. Project Budget
Purpose : The budget of the project followed by SCS, consolidated with the other project budgets to create the whole year plan. (1)
The affiliated companies income budgets are followed with the related expenses in project budgets.
Executive Committee takes decisions due to the results reported.

7. Project Budget and Realization Report
Purpose : To follow the situation of the project budget and the consolidated project budget comparing with the realization as of income and expense base (2-3)
Responsible : Project Team – Finance Team
Report Period : Weekly
If any deviation is determined, the budget revision is asked with the reasons

8. Project Realization Reports
After 3 months from the operation, most of the budget is realized. This realization is followed by financial closing report and project performance report.(4-5)
Responsible :
Financial Closing Report _ Finance Team
Performance Report _ Project Team
Report Period :
Financial Closing Report _ 3 months after the op.
Performance Report _ 45 days
If any deviation (+/-) is determined, the reasons are mentioned at the performance report by Project Team.

9. Project Realization Reports
Results of the first half of the year : August.
Results of the second half of the year : January
Results of the whole year : January - February
Which means the “Gross Margin” of the year (6-7)

10. General Expenses
Purpose : To follow the situation of the general expenses and the realization. (1-2)
Responsible : Accounting Team - Finance Team
Report Period : Monthly
If any deviation(+/-) is determined, the budget revision is answered with the reasons by accounting team.

11. Loan and Payment Report
Purpose : To follow the loan as of payments, limits and interest rates . (3)
Responsible : Finance Team
Report Period : Monthly

12. Income Statement Report
Purpose : To follow the profit of the company.
(The profit cause temporary corporate tax) (4)
Responsible :Finance Team – Accounting Team
Report Period : Monthly

13. Balance Sheet Report
Purpose :To follow the situation of the company.(5)
Responsible :Finance Team – Accounting Team
Report Period : Monthly

14. Working Capital Report
Purpose : To follow the situation of working capital of the company.(6)
Responsible :Finance Team – Accounting Team
Report Period : Monthly

15. Receivables and Payables Report
Purpose : To follow the turnover rates of the -receivables and payables. (7-8)
Responsible :Finance Team – Accounting Team
Report Period : Monthly (General)

16. V.A.T Report Purpose : To follow the situation of V.A.T. (9)
-Investment can be done earlier than the planned schedule,
-Ask for the supplier invoice,
-Ask client an additional time for confirmation,
-At last;PAYMENT TIME
Responsible :Finance Team – Accounting Team
Report Period : Monthly (General)– (Regarding to the advance payment with invoices, weekly)

17. Cash Flow Report
Purpose : To follow the cash flow of the company and determine the needs of loan or investment opportunities both in short term and medium term.(10-11)
Responsible :Finance Team – Accounting Team
Report Period :Daily_Weekly_Monthly_Yearly

18. THANK YOU
With the help of the main reports mentioned above and with the sub-reports (exchange rates, supplier management, management of association funds, investment opportunities, business development, etc..) the financial management of SERENAS GROUP’s PCO business is held.