1. Visibility Activities and Plan
Eunjin HU, Communications officer, TEIN*CC
The 2nd Project Meeting (28.Aug.2017) in Dalian

2. Asi@Connect Visibility & Communications
Objective
Disseminate project objective and achievement
Raising awareness of continuation of TEIN initiative through
Promoting research and collaboration activities
Strategy
National level Launching event/ceremony
More cases and stories for increasing usage and to generate new users
Building the regional R&E PR community

3. Asi@Connect Visibility & Communications
PLANING AND LAUNCHING
IMPLEMENTATION & MONITORING
COMPLETION
1st phase : Launching
( )
- Project Launch
- Visibility & Communication plan
- Brand identity
- Communication tools development
2nd phase : Activities
( )
- PR network building
- Awareness raising activities
- Cases and stories
- Monitoring the visibility and communication activities and review the plan
3rd phase : Achievement
( )
- Achievement of the project and the promotion activities
- Enhancement of project visibility
- Studies and reports

4. Annual Calendar (2017~2021) Visibility and communication tools
2017
2018
2019
2020
2021
Visibility and communication tools
Logo O
Website
Facebook & Twitter
PowerPoint template
Promotional videos
Media-Kit
Leaflet and Brochure
Topology map
Case Studies
Posters
News Letters
Promotional Items
Promotional activities
Project Meeting
Project Launch Event
National Launch Event
PR Group meeting
Trainings and Workshops
APAN Meeting
TNC
Internet2 Global Summit
CAREN Conference
ASEM

5. Main activities (2017) Visibility and communication toolsQ1 Q2 Q3 Q4
Visibility and communication tools
Logo O
Website
Facebook & Twitter
PowerPoint template
Promotional videos
Media-Kit
Leaflet
Topology map
Case Studies
Posters
News Letters
Promotional Items
Press release
Promotional activities
Project Meeting
Project Launch Event
National Launch Event
Kick-off PR Group
Trainings and Workshops
APAN Meeting
TNC17
Internet2 Global Summit
CAREN

6. National Launch Events
Where : Colombo Sri Lanka
When : 20th June 2017
Organizer : LEARN
Participants
High level officers from Sri Lanka Government
Head of European Union Delegation to Sri Lanka
Executive officer of the TEIN*CC
LEARN members and users (appx. 120 people)

7. National Launch Events Plan (Sep~Dec)
When
Where
Organizer
September
Kuala Lumpur, Malaysia
MyREN
October
Thimpu, Bhutan
DITT
Dhaka, Bangladesh
BdREN

8. Asi@Connect Communications Platform
Website
Website
SNSs
Newletter
PR Group

9. Website (www.tein.asia)
Domain :
Total (Jan~Aug) : 17,071
Most visit: Main page and media Centre with news update or event announcement

10. Facebook & Twitter (2017.Feb~)
@AsiaConnectNews
@AsiaConnectProject
Website link, project and partners news, video, photos

11. Facebook

12. Newsletter (2017.Mar/Ver.1)

13. Building PR group
Objective : to optimise dissemination of the and members’ activities within the TEIN community
Strategy
To build PR group consisting with each NREN’s PR person
To share the visibility and communication strategy and plan
To do coherent visibility and communication actions
To gather relevant content and material for case studies and other news
To make synergy with APAN for Asia-Pacific PR activities and other global PR communities such as ‘Global PR group’ and ‘In the field blog’
Capacity Building Development
Trainings and regular meeting

14. Logos (2017.Feb)
- Designed by GÈANT-

15. Video Clip (2017.Feb)

16. Brochure (2017.Aug)

17. Posters

18. Challenges

19. TEIN Brand and Asi@Connect
Project for
Network & Community