1. Retail Market Strategy
Chapter 5 Retail Market Strategy
Tasha Dorrnick Shannon Franke

3. Target Market

5. Retail Format

7. Sustainable Competitive Advantage

9. Customer Loyalty
Customer Loyalty- Customers are committed to buying merchandise or services.
How to obtain Customer Loyalty
Retail Branding
Positioning
Loyalty Programs

10. Retail Market Strategy
Location
Human Resource management
Distribution and information systems
Unique Merchandise
Private label or store brands
Vendor Relations
Customer Service
Multiple Sources of advantage

11. Growth Strategies Market Penetration Market Expansion
Retail Format Development
Diversification
Vertical Integration
Strategic Opportunities and Competitive Advantages
Entry Strategies

12. Strategic Retail Planning Process
Step one- Define Business Mission
Step 2 Conduct a situation audit
Step 3- Identify Strategic Opportunities
Step 4- Evaluate Strategic Opportunities
Step 5- Establish Specific Objectives and Allocate Resources
Step 6- Develop a Retail Mix to implement Strategy
Step 7- Evaluate performance and Make Adjustments