1. BIKER BATTLEGROUND PHOENIX

2. Publisher of sites that 22m men are passionate about
ENTERTAINMENT
GAMING
SPORTS
MUSIC
LIFE & STYLE
comScore Key Measures Q4, 2013

3. Enthusiast Publishing to Influential Millennials
The largest publisher of enthusiast destinations for men
Authentic Voices and Passionate Audiences
Reaching Influential Millennials at scale
Award-winning ad solutions and marketing programs

4. Program overview
Biker Battleground Phoenix is a dog-eat-dog world full of trash talking, feuding and competition that is a must-see for “Cravers of Action”. Playing upon these key themes of the show, CraveOnline will launch the Action Road Series, a multi-tiered action-packed program, sparking interest in this summer’s most testosterone filled events to fuel conversation around the biker battleground and its colorful crew of characters.
By leveraging our access to top events and creating engaging, original content, adventurous risk takers will be marking their calendars for the series premiere of Biker Battleground Phoenix!
CAMPAIGN FEATURES:
ACTION ROAD SERIES
Adrenaline Action Tour
CraveOnline “Trash Talkers” Video Series
LiveOutdoors “On the Road” Custom Destination
CUSTOM VIDEO SHARING AND DISTRIBUTION
Out of Player 3D Pre-Roll
Social Video Seeding
HIGH IMPACT MEDIA
Billboard Plus Unit
Mobile Swipe Gallery

5. Adrenaline action tour

6. Adrenaline action tour
This summer CraveOnline is bringing a month’s worth of action coverage to our male adrenaline fans.
Whether it’s the Summer X-Games, running with the bulls, a marquee UFC fight, a tough mudder or the Sturgis motorcycle rally, our editors and content crew will be on the scene and hooking users up with exclusive video, interviews and a behind-the-scenes look at all of the action that our guys care about.
During a month of the campaign, we’ll focus on surrounding at least three heart pounding events and feature coverage across CraveOnline
FEATURES:
Fully-branded editorial coverage center on CraveOnline
Editorial content consisting of:
Previews
News and Updates
Video and photo galleries
Event Recaps
Takeovers on relevant CraveOnline Sports channel sites
Promoted via cobrand, reskins and nav bar promotion

7. “trash talkers” – VIDEO SERIES
Playing upon its’ key themes, we’ll take the trash-talking, feuding nature of the show and “spark the feud” via a custom video series that gives guys the weekly download on the good, the bad and the ugly in the world of trash talking.
Just as the 4 main shops/bike builders butt heads in their cutthroat world, so do a constant number of big personalities in the sports and entertainment worlds.
Who doesn’t remember the Twitter war between Kanye West and Jimmy Kimmel? Is there an opponent that Floyd Mayweather Jr. HASN’T sparked a feud with? Each week, our host will give guys a quick rundown, giving props to the week’s top “trash talkers”….
SPONSORSHIP FEATURES:
4x custom videos (2-3 minutes in length) living on a fully branded video page/hub within CraveOnline
Promotion driven via cobranded ad units
Client end card promotion with show logo, branding and tune-in info featured at end of each episode

8. LIVEOUTDOORS goes “on the road”
LiveOutdoors is one of the top resources for the outdoor enthusiast looking for expert tips, tricks and advice to help fuel their passion for all things outdoors.
Extending our action-packed summer program, we’ll take it “On the Road”, creating a custom destination that focuses on the best places across the U.S. to hit the road for the ultimate in summer enjoyment.
SPONSORSHIP FEATURES:
Biker Battleground Phoenix branded destination/hub within LiveOutdoors
Custom editorial pieces catering to adventurous motorcycle enthusiasts with topics such as:
Best Motorcycle Road Trip Destinations
Top Scenic Routes for Enjoying Your Bike
Summer’s Best Motorcycle Events/Rallies
Ultimate Gear and Accessories for Your New Bike
Promotion driven via cobranded ad units and nav bar inclusion
Interactive map with rollover hotspots of top “On the Road” events and locations across the U.S.
Weather widget giving guys their local 7-day forecast with branded, clickable header

9. Custom Video SHARING AND Distribution

10. OUT OF PLAYER “3D” PRE-ROLL
This highly engaging pre-roll execution makes an impact on users with custom 3D “tile flipping” animation.
Upon video play, the unit will auto-initiate to reveal an expanded state above the video player, touting Biker Battleground Phoenix branding and messaging during the short form video.
FEATURES:
Eye-catching, templatized “3D” tile flipping intro animation
Branded expanded environment with close button
Ability to have multiple click-outs (i.e. client site, social, etc.)
Auto-closes upon completion of pre-roll

11. Social video seeding Amplifying The Distribution Of Branded Content
EDITORIAL CONTROL
IN-DEPTH ANALYTICS
Video is click-to-play
Editorial and in-banner placements
Cost Per View
Organic placements that align with a target audience
Leverage authentic editorial voices to ignite interest and virality
Earned media through social sharing
Tracking of view-through-rate
Detailed tracking of social shares
Full geographic transparency
NATIVE DISTRIBUTION
DRIVE EARNED MEDIA
ROBUST ANALYTICS

12. HIGH IMPACT MEDIA

13. BILLBOARD PLUS UNIT FEATURES:
To greet users upon arrival to the site, the Billboard Plus unit allows impactful Biker Battleground Phoenix video to be featured in a prime, highly visible location for maximum brand exposure.
FEATURES:
Scalable unit that greets users in expanded state with prominent show branding and large video player
Video auto-plays with user-initiated sound
May feature up to 3 videos
Multiple click-outs to client site or custom sponsorship destinations

14. mobile solutions – swipe gallery
SWIPER GALLERY
mobile solutions – swipe gallery
SWIPE GALLERY
To reach guys “on the go”, CraveOnline will create a unique and impactful mobile ad unit that will bring the cutthroat world and colorful characters of Biker Battleground Phoenix to the forefront.
FEATURES:
Auto initiates on a 1/24 freq cap to the expanded banner 290x380
Expanded state allows the user to swipe back and forth to explore a mixture of show-related content such as:
Video clips touting the featured bike builders/shops
Still images of bikes showcasing the craftsmanship and varying build/design styles of each shop
Brand messaging and show synopsis
Supports multiple click–throughs and dynamic messaging
Compatible on iPhone and Android
SWIPER GALLERY

15. Industry recognized leader
Award-Winning Creative Solutions
WINNER OF MORE THAN 15 AWARDS FOR BEST CREATIVE SOLUTION
Best Creative Resident Evil: Afterlife 3D
Cross Video Offline to Online Campaign EA MMA Fighter Exchange
Best Video Sponsorship EA MMA Fighter Exchange
Best Use of Display Advertising DVD Release of Transformers 3: Dark of the Moon
Best Creative Video Resident Evil: Retribution
Best Original Video Scripted Show/Series The Grind
Best Lifestyle Web Series The Grind

16. Why partner with crave
We are the authority on men. We understand men and their relationship to the content they crave
Large, professional editorial staff, creating exclusive and original content
Our enthusiast sites cater to passionate consumers and deliver meaningful engagement
Influential Millennials that activate brand conversations and drive brand advocacy
360 programs (offline events with a digital extension)
Award winning creative at scale

17. Bryan Stoecker Account Executive 646.461.9060 x 2444