1. NJTL Capacity Building Program Three-Day Intensive
Henderson, NV
Westin Lake Las Vegas Resort & Spa
February 3-5, 2016

2. Event Planning “Fundraising is the gentle art of
teaching the joy of giving.”
Henry Rosso
Founder, The Fund Raising School

3. Purpose(s) Donor and Board engagement Fundraising
Recruiting participants
Expanding sphere of influence
Alumni engagement

4. Audiences Existing donor base Potential donors
Friends (and young friends)
Civic partners
Program participants

5. Key Ingredient
“All about the kids.”

6. Annual Benefit Gala with Auction Legacy Kids
Corporate/individual sponsors
800+ attendees
Young friends component
Silent and live auction
“No speeches.”
Legacy Kids
Greet at the door
Tennis exhibition/target hitting
Auctioneers and floor sales
Pre-event sales

7. Summer Smash “Kid-Am” tournament 80-100 attendees
“Friend-raising” and Fundraising
Existing supporters and friends
Corporate sponsors
Networking for children (business cards)
Cited as a favorite, because “you get to know the kids.”
Kids highlight programming in brief speech.

8. Golf & Tennis Outing Traditional Outing Silent Auction
Corporate sponsor drives attendee base.
Expands network
Kids featured in brief speeches, one from performance track, second from neighborhood
Coaches in foursomes to represent program(s)

9. Event Hosting Large-scale benefits Other sports – ping pong
Papal visit
Parties & Tournaments
Non-disruptive

10. Keys to success Mission focused Volunteers Post-game analysis
Pre-event and post event communications
Capitalize on social media
2) photos, videos, sharing of press coverage
Limit “adult speeches.”

11. Impact vs. Profitability
High Mission Impact
Low Profitability
High Mission Impact
High Profitability
Low Mission Impact
Low Profitability
Low Mission Impact
High Profitability