1. [HollyWED] Wedding Dress Product Placements in Feature Film

2. Question & Hypothesis
Courtesy Neil Peters Collection
Do wedding gown product placements in feature films influence what wedding gowns brides buy?
I hypothesize that wedding gown product placements influence brides to buy according to trends showcased in feature films
cdn04.cdn.justjared.com/wp-content/uploads/headlines/2008/12/anne-hathaway-modern-bride-cover.jpg

3. Design 12 feature films, 13 gowns 34 Brides & Modern Bride Magazines
Coded dresses based on several fashion categories, including:
Silhouette
Neckline
Sleeves
Other Décor
Infographic retrieved from:

4. 1999
2011
2004
1989
2008
2016
1990
1995
2000
2005
2010
2015
2001
2004
2013
1991
2009
2002
Photos courtesy of Neil Peters collection

5. 2002
2016
1995
2008
1989
2016
1990
1995
2000
2005
2010
2015
2004
2004
2011
2001
1994
2003
2013
Covers from Brides or Modern Bride

6. [Conclusions]
There is a relationship between the trendy dresses and product placements but I cannot prove causality nor more than observation of style preference changing limitations Buyer motivation is fickle Many designers do not have public financial records Limited time frame
Further research
Increase sample size or just follow one designer through their product placements
Have internet services offering product information services made it more lucrative for designers to feature garments?
What types of products do best with film product placement?