1. Digital Marketing for Startups

2. Rajesh Menon @aon_menon 25 years of marketing experience Agency Side :
McCann Erickson, Digitas Solutions, Impact Marketing
Client side :
Godfrey Philips, Brandquiver Ltd
Started Impact Marketing in 2006
Zero to 36 crores in 4 years
Started up & failed in 6 other startups
Sold 1 division of Impact in 2015
Now focused on running 2 businesses
Agencyonnet.com - B2B SaaS tool
Impact- Service as a Product play
Avid Blogger
@aon_menon

3. Make Yourself Discoverable

4. How will your prospects discover you?
They will read about you
They will hear about you
They will hear others say things about you
They will listen to you
They will watch about you

5. Make Yourself Discoverable

6. What can you make yourself discoverable about your startup?

7. Make Yourself a Super Hero

8. Who do you want to be perceived as ?
Knowledge Man
Opinion Man
Who do you want to be perceived as ?

9. Publicity Man
Or you could just plain be idiotic, crazy, stupid and get a ton of publicity

10. You = Your Startup

11. Make yourself discoverable on these platforms

12. Make Your Product Benefit Discoverable2
Make Your Product Benefit Discoverable

13. Don’t make the discovery journey as difficult as in the movie!

14. Sell the Sizzle, Not the Steak

15. Do your users have the control to make your product discoverable ?

16. How easy is it for your prospect to find out about your product ?

17. 1
Sell benefits
User Promotability 2 3
Make it easy

19. What is the value your product benefits bring to their lives?

20. Translate those benefits into valuable content

22. + In a nutshell Will make your digital marketing efforts pay off
Your brand imagery
Valuable content
Will make your digital marketing efforts pay off

23. Find your Niche/Expertise/ Area and stick to it. Don’t Give Up!
Promoting YOU
How
Blog/Vlog/Podcast- whichever makes it easier for you.
Blow your Horn
Blog/Vlog/Podcast for others.
Find speaking opportunities
Where
Select social media platforms depending on your business
3rd party content platforms
Live Events like this one
Find your Niche/Expertise/ Area and stick to it. Don’t Give Up!

24. Your Product Benefits Create Valuable Content that your customers want
It’s not necessarily what your product is !!
Have a distribution strategy in place to disseminate that content

25. What is Valuable Content??

26. Content Dissemination
Website
Product
Other Platforms
SEO
Social Shares
Convert Visitors to an database
Blog & share
Integrate social shares into your product
Social Platforms
Content Curation Platforms
Marketing
Influencer Marketing

27. Thank you rajeshmenon@impactmarketingservice.com @aon_menon