1. Example experiment 1: Which mobile plan will you sign up to?
Report on the discrete choice experiment. This is an example experiment. We asked Reddit users what mobile plan they would use be inclined to buy.
DRAFT

2. IMPORTANCE BY ATTRIBUTE RELATIVE VALUE BY LEVEL
Relative importance by attribute and value by level
DRAFT
IMPORTANCE BY ATTRIBUTE
RELATIVE VALUE BY LEVEL
Source: Example discrete choice experiment on Conjoint.ly (October 2016, n = 45) 2

3. International minutes included
Marginal willingness to pay for features relative to baseline concept
DRAFT
Data included
International minutes included
SMS included
Baseline concept
500MB
0 min
300 messages
Source: Example discrete choice experiment on Conjoint.ly (October 2016, n = 45) 3

4. International minutes included
Market share simulation
DRAFT
Name
Price
Data included
International minutes included
SMS included
Telstra
$70 per month
1GB
0 min
Unlimited text
Lebara
$30 per month
10GB
300 min
Optus
$50 per month
90 min
Source: Example discrete choice experiment on Conjoint.ly (October 2016, n = 45) 4

5. International minutes included
Top ten product concepts by customer preference
DRAFT
Price
Data included
International minutes included
SMS included
Score
Rank
$30 per month
Unlimited
300 min
Unlimited text 49 1
0 min 47 2
90 min 46 3
10GB 37 4
300 messages 36 5 35 6 34 7 8 33 9
$50 per month 32 10
Note: Refer to the Excel profitability model for list of concepts ranked by profitability for the company
Source: Example discrete choice experiment on Conjoint.ly (October 2016, n = 45) 5