1. TAKE YOUR GOLF TOURNAMENT TO THE NEXT LEVEL
Presented by Phil Immordino

2. Should You Do A Golf Tournament?
Not For Everyone
A lot of work
1 Million Events
$5000 Average Raised
Do You have Golfers?
Do you have a committee?

3. Hole # 1 Define Your Purpose
You Must Have a Clear Goal
What are you trying to achieve?
How much do you want to raise?
Where is the money going?
Fundraising Entertaining Exposure
Networking Competition

4. Hole #2 Staffing Your Event
The More Volunteers, the More Success
Recruit Them
Give them Ownership
Train Them Properly
Hold Them Accountable
Reward Them

5. Hole #3 Choose The Right Format
Formats Can Make or Break Your Event
100 Ways to Format Event
Some Help Participation
Some Generate More Money

6. Hole #4 Find the Best Golf Course
Golfers Choose Events for the Course
Golfers Want a Great Golf Course
Condition, Service and Value
Getting the Best Price

7. Hole #5 Selling Sponsors
Sponsors Are Your Profit
Sponsors Want More Business
They Need A Return on Investment
Turn Your Event into Marketing Tool
Must Have A Relationship

8. Hole #6 Promoting Your Golf Event
Don’t be all Things to all People
Target Market
Focus on Industries
Quality Brochure

9. Hole #7 Recruiting Golfers
Fill Your Field
What Do Golfers Want?
Great Course, Food & Merchandise
Value
Invited Them Personally
9 – 4 – 4 Rule

10. Holes 8 & 9 Games and Contests
You Must Have Them
More Fun and Excitement
Builds Memories
Makes More Winners
Generates More Money

11. Holes 10 & 11 Gifts and Prizes
You Will Be Judged By What You Give Out
Marketing Tools
Keeps Them Coming Back
Great First Impression
Get Them Paid For

12. Make Your Event Look Big
Hole #12 Signage
Make Your Event Look Big
Shows Quality Event
Makes Sponsors Happy
Builds Future Sponsors

13. Hole #13 Photos and Videos
Marketing Tool
Sponsorship Opportunity
Reminds Them of You

14. Hole #14 Auctions Auctions #2 Money Maker Big Money Promotional Tool
No Risk

15. Hole #15 Awards Ceremony Don’t Stop Now Last Impression Have a Party
Make More Money

16. Hole #16 Time Line Make it a Fun Process 6 months to Plan
Golf Course and Sponsors 1 Year
Give Volunteers Time
Sign Up Deadline

17. Don’t Spend More Than You Make
Hole #17 Budget
Don’t Spend More Than You Make
Income
Expenses
Registration Fees

18. Hole #18 Wrap Up and Follow Up
Building For The Future
Get all of the Contact Information
Stay in Touch Throughout the Year
Sell Them for Next Year

19. Hole #19 Conclusion Clear Purpose Recruit Volunteers The Right Format
Great Golf Course
Sell Big Sponsors
Target Market
Fill Your Field with Golfers

20. Hole #19 Conclusion Fun Games and Contests Great Gifts and Prizes
Big Signs and Photos
Auctions
Awards Ceremony
Stay on Track
Make Money